Tag Archives: Nostalgia

JWT London research reveals nostalgia at the Oscars

Sunday night sees the return of the glittering jamboree that is The Oscars. But this year there's a definite air of nostalgia, as revealed by JWT London's latest research. 72% of our panel noted that the majority of potential Best Picture winners all peer into the time tunnel: War Horse in the First World War, The Artist in late 1920s Hollywood, The Help in 1960s Mississippi and so the list goes on. In fact, of the nine films nominated, just one is set exclusively in the present day. The Oscars are often cited as a cultural barometer of sorts, so what does this tell us about our global mindset? We asked a panel of British film viewers why they thought we plunder our past so readily. Visit JWT London to learn more or download the research here.