Mobile phone giant Nokia has set out to reinvent its global brand image and reclaim itself a market leader. Embracing its position as a challenger brand, Nokia is looking to a new marketing strategy and has awarded global creative duties for the overall Nokia brand to JWT. By leveraging the agency's global network, JWT will increase Nokia's presence in domestic and international markets. This expanded scope of work is a great win for JWT, who has been doing creative work
for Nokia since 2007. (more…)
Since the recent rise in the popularity of cell phones, it has become commonplace to hear a ringtone or text message notification during a movie or concert, interrupting the experience. To combat this noisy problem, JWT Mexico
and Nokia used the National Symphony Orchestra of Mexico to create the world’s first “Ringphonic Orchestra.”
Nokia's "Ringphonic Orchestra" encouraged audiences to turn off their phones during performances by combining a live action advertising stunt with the orchestra’s usual performance.
Appointed by JWT Asia Pacific
CEO Tom Doctoroff
, Dan Ingall has been named the new managing director of JWT Shanghai
. Ingall joins from JWT London
, where he served as the Global Business Director for Nokia over the past two years. Ingall replaces Eric Lee
, who is leaving the agency with Executive Creative Director Elvis Chau
in June to start a new venture. (more…)
In our continued coverage of NY Social Media Week 2013, MAS Intern Eric Gorodetsky recaps "Societal Brands In a Social World."
Your company is no longer holding interviews. Your consumers are. The tables have turned. We’re in a new marketplace in which consumer demand drives companies. You’re in the hot seat now. Tell me about yourself. (more…)
Hello, Jordan Casey
here. I'm a 12 year old app developer and I recently spoke at JWT's Junior Worldmakers seminar at Cannes Lions 2012. It was probably one of the most nerve-wracking, yet fun experiences of my life. Not only did I get to speak at a seminar at the Cannes Lions Festival at the age of 12, but I got to meet some amazing people. What I've come out with from Cannes is a really great experience & some great contacts. It was probably one of the best, if not THE best, experiences of my life. (more…)