It seems like industry pundits have been predicting “the year of mobile” for the past 10 years, but in 2014 it seems we have finally reached the tipping point in China. ...READ MORE
While BRIC countries often dominate the conversation when talking about emerging markets in digital, Latin America (beyond Brazil, of course) also represents significant growth in connectivity. In fact, while the global level of Internet penetration is 34%, the average for this region is 43%. In some countries the figure is even higher; 66% of Argentineans have access to the Internet, exceeding continental Europe (63%). Coupling this increased connectivity with consistent GDP growth, a massive opportunity for brands has opened up in Latin America.
The world is in a constant state of change and evolution, and JWT helps you make sense of it all, in part, with our third annual mobile trends report. The report, “10 Mobile Trends for 2014 and Beyond,” showcases and examines 10 key themes in mobile connectivity from three of the year’s biggest events: Mobile World Congress, Consumer Electronics Show and SXSWi. ...READ MORE
CPC Strategy specializes in creating ecommerce content on the Internet for a number of top level clients. They routinely blog about advertising, covering topics such as native advertising, insights from industry leaders and more. Read an excerpt of their interview with Daiga Atvara, Executive Creative Director at Digitaria, which originally appeared on the CPC Strategy Blog, written by Jon Gregorie. ...READ MORE
Ever felt that your TV wasn’t big enough for your favorite video game? Then you will love JWT Canada’s latest move for Mazda - turning Cineplex cinemas in Toronto and Vancouver into a mass gaming environment. Movie-goers enjoyed a new pre-film experience celebrating the launch of the new 2014 Mazda3 by using their smartphones to play a driving game on the big screen. ...READ MORE
Texting and driving is often a deadly combination, which JWT Beirut highlights in a new campaign launched early this month for their client touch, the leading mobile operator in Lebanon. Each year, touch Lebanon partners with the Youth Association for Safety Awareness (YASA) to promote road safety awareness. In the spirit of touch’s brand promise — “A new world” — JWT Beirut helped deliver their safety message in a completely new way. Instead of focusing on the negative consequences of texting and driving, they chose to highlight, through music, the positive consequences of not texting and driving. ...READ MORE