• Showing: Posts Tagged ‘mobile’

    Trends Roundup: ‘The Me Me Me Generation,’ bitcoin startups and YouTube’s evolution

    May 10, 2013 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at ‘The Me Me Me Generation,’ bitcoin startups and YouTube’s evolution. Read about these trends and more on JWT Intelligence.

    Alternative currencies a hot topic at Contagious conference

    May 3, 2013 • by


    JWT Intelligence Trend Strategist, Will Palley reports from the "Contagious" magazine Now/Next/Why conference in New York City and discusses the next big thing: alternative currency. 

    At Contagious magazine’s Now/Next/Why daylong conference in New York yesterday, the emergence of alternative currencies was a hot topic. The dramatic rise and fall of Bitcoin has highlighted the fact that consumer confidence is shifting away from traditional institutions like governments and central banks in favor of smaller, more independent alternatives. According to a recent study by Contagious, 21% of Americans and 15% of Britons would be comfortable with abandoning traditional sovereign currencies for currencies not tied to a major banking institution. (more...)

    13 Mobile Trends for 2013 and Beyond

    April 2, 2013 • by


    Each year, the GSMA Mobile World Congress is held in Barcelona. Attracting 72,000 network operators, manufacturers, developers and major players in the mobile industry, it is the largest exhibition and conference for the global mobile industry. JWTIntelligence returned to MWC this year and shares their key takeaways in their report, "13 Mobile Trends for 2013 and Beyond."  (more...)

    It’s Time for Brands to Embrace a New Role: Social Media Q&A with Jack Perone

    February 12, 2013 • by
    Part one of a five-part interview series about the challenges and opportunities that social media presents to the brand idea.

    Marketers who want to take full advantage of social media need to first understand that social media has forced brands and consumers into a new relationship. At its heart, advertising is the act of storytelling. Before social media, a brand could, without doubt, lay claim to being the teller of its own story. A message was broadcast through one-way media channels – television, radio, out-of-home, print – to an audience that was largely only intended to receive. Today the roles are recast and consumers are empowered to share their opinions as never before. I talk to Jack Perone, VP, Strategic Planning Director at JWT Canada, about the changing role of brands in competition with so many consumer voices. (more...)

    Trends Roundup: The world’s social media capital, stressed Millennials and luxe closets

    February 8, 2013 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at why Brazil is “the social media capital of the universe,”  Millennials disproportionally suffer high levels of stress and anxiety, and luxury closets are on the rise. Read about these trends and more on JWT Intelligence.

    Trends Roundup: The P2P economy, graphene and the top emerging markets

    February 1, 2013 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of peer-to-peer economy, the growing popularity of graphene ("the world's strongest material"), and the top 20 emerging markets according to Bloomberg Busienssweek. Read about these trends and more on JWT Intelligence.

    Trends Roundup: Modern courtship, smart wearables and XXL phones

    January 18, 2013 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include dating evolution (or devolution) for Millennials, huge growth predicted for "smart wearables", and mobile phones going XXL. Read about these trends and more on JWT Intelligence.

    Trends Roundup: CES 2013, ‘Generation LGBTQIA’ and totalitarian restaurants

    January 11, 2013 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include CES 2013, a new perspective on gender from ‘Generation LGBTQIA’ and totalitarian restaurants. Read about these trends and others on JWT Intelligence.

    Digitaria’s Social Predictions for 2013

    January 3, 2013 • by
    2012 was a major year for social media. Brands embraced social with innovative campaigns, new social platforms demanded our attention, and news from companies like Facebook dominated the headlines. As social media evolves, the challenge lies in staying on top, if not ahead, of these rapid and constant changes. Based on research and discussion of social features, trends, and research, Digitaria's Social Community Strategist, Samantha Afetian, breaks down a list of things we might see in 2013.  (more...)