CPC Strategy specializes in creating ecommerce content on the Internet for a number of top level clients. They routinely blog about advertising, covering topics such as native advertising, insights from industry leaders and more. Read an excerpt of their interview with Daiga Atvara, Executive Creative Director at Digitaria, which originally appeared on the CPC Strategy Blog, written by Jon Gregorie. ...READ MORE
Ever felt that your TV wasn’t big enough for your favorite video game? Then you will love JWT Canada’s latest move for Mazda - turning Cineplex cinemas in Toronto and Vancouver into a mass gaming environment. Movie-goers enjoyed a new pre-film experience celebrating the launch of the new 2014 Mazda3 by using their smartphones to play a driving game on the big screen. ...READ MORE
Texting and driving is often a deadly combination, which JWT Beirut highlights in a new campaign launched early this month for their client touch, the leading mobile operator in Lebanon. Each year, touch Lebanon partners with the Youth Association for Safety Awareness (YASA) to promote road safety awareness. In the spirit of touch’s brand promise — “A new world” — JWT Beirut helped deliver their safety message in a completely new way. Instead of focusing on the negative consequences of texting and driving, they chose to highlight, through music, the positive consequences of not texting and driving. ...READ MORE
The mobile device is becoming a prime screen for viewing video, not only short clips but long-form as well, as we note in our report “13 Mobile Trends for 2013 and Beyond.” YouTube reports that more than 25 percent of “global watch time” is via mobile, and leading Chinese video site Youku Tudou has been seeing 50 percent quarter-to-quarter growth in mobile users, tallying 150 million daily mobile viewers. Rival iQiyi has said it garners 200 million monthly mobile viewers, per Tech in Asia. (Interestingly, BrandChannel reports that American TV content is a big hit on these and other video platforms in China.) ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at ‘The Me Me Me Generation,’ bitcoin startups and YouTube’s evolution. Read about these trends and more on JWT Intelligence.
JWT Intelligence Trend Strategist, Will Palley reports from the "Contagious" magazine Now/Next/Why conference in New York City and discusses the next big thing: alternative currency.
At Contagious magazine’s Now/Next/Why daylong conference in New York yesterday, the emergence of alternative currencies was a hot topic. The dramatic rise and fall of Bitcoin has highlighted the fact that consumer confidence is shifting away from traditional institutions like governments and central banks in favor of smaller, more independent alternatives. According to a recent study by Contagious, 21% of Americans and 15% of Britons would be comfortable with abandoning traditional sovereign currencies for currencies not tied to a major banking institution. ...READ MORE
Each year, the GSMA Mobile World Congress is held in Barcelona. Attracting 72,000 network operators, manufacturers, developers and major players in the mobile industry, it is the largest exhibition and conference for the global mobile industry. JWTIntelligence returned to MWC this year and shares their key takeaways in their report, "13 Mobile Trends for 2013 and Beyond." ...READ MORE