Tag Archives: mobile

Week 8 Collage

Cannes Contenders Showcase 2015: Week 8

In the past eight weeks we've shared with you J. Walter THompson Company's 2015 Cannes Contenders.

In today's showcase, the final one for the 2015 season, you'll find work from our offices in Singapore, Mumbai, Colombia, London, Sydney, New York and Brazil. ...READ MORE
Week 4 collage

Cannes Contenders Showcase 2015: Week 4

We are already halfway through our 2015 Cannes Contenders Showcase. And in Week 4, we have more inspired and inspiring work from our offices in Hong Kong, New Delhi, London, San Juan, São Paulo, Toronto and Dubai. ...READ MORE
Week 2 collage

Cannes Contenders Showcase 2015: Week 2

Week 2 of our Cannes Contenders Showcase 2015 features another batch of outstanding work from J. Walter Thompson teams in Beirut, New York, Brazil, Argentina, Poland and Shanghai.

Remember to share your favorite pieces of work for J. Walter Thompson's Cannes contenders on social media with the hashtag #JWTCannes. ...READ MORE

HSBC and J. Walter Thompson celebrate the bank’s 150th anniversary

While J. Walter Thompson celebrated our milestone anniversary last year, one of our long-standing client partners, HSBC, was also gearing up to mark its 150th Anniversary.

Last month, HSBC, with strategic and creative support from J. Walter Thompson Hong Kong, kicked off an anniversary program that included an official commemorative banknote. ...READ MORE
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Touch Lebanon, FOO and J. Walter Thompson Beirut create unique Latin Arabic keyboard

When keyboards were first designed, they were created with English speakers in mind, forcing speakers of other languages, like Arabic, to adopt the standard Latin keyboard, or “qwerty” keyboard, and use numbers to recreate the letters in their language that don’t exist in the standard Latin keyboard.

The Lebanese call this hybrid between the standard Latin letters and the numbers they use to represent Arabic sounds and letters “Latin Arabic.” Today, it is the most used chat language in Lebanon. ...READ MORE
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Nestlé, Garoto and J. Walter Thompson Brazil reimagine the Easter egg hunt for mobile

In a move to appeal to a generation of digital native children, Nestlé and Garoto, its Brazilian chocolate brand, set out to rethink one of the most traditional children’s games in Easter season: the egg hunt.
With the Easter Egg Radar, an app created by J. Walter Thompson Brazil in partnership with IUQO, kids can be directed to a chocolate egg by the Easter bunny itself. It appears on the smartphone screen and gives “hot” and “cold” leads as the children move close to or further away from the chocolate egg. ...READ MORE
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J. Walter Thompson Company introduces Mirum, a modern global company

Exciting news out of J. Walter Thompson Company today as it announced today the launch of Mirum, a new global company. With a name inspired by the Latin word for "amazing," the new company unites 11 digital agencies spanning 17 countries and 40 offices. ...READ MORE
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J. Walter Thompson Malaysia named AOR for FindIt Malaysia

J. Walter Thompson Malaysia has been named agency of record for FindIt Malaysia, which has launched a mobile platform that helps consumers find business and services nearest to them. The appointment underscores the office's fast-growing digital and social media marketing capabilities. ...READ MORE
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Looking back at future trends: JWTIntelligence’s new “10 Years of 10 Trends” report

This week, J. Walter Thompson celebrated a decade of annual trends forecasting by releasing “10 Years of 10 Trends.” The report explores 10 of the most compelling macro trends identified since JWTIntelligence began its annual forecasts — trends shaping societal behaviors and attitudes, and defining the business landscape today. It maps how these trends have evolved to now, and casts an eye forward to where they are headed next. ...READ MORE
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Paley dialogue recap: Bob Jeffrey & Macy’s Joe Feczko on branded entertainment

This morning, Macy's SVP of Marketing Innovation and Integration Joe Feczko joined Bob Jeffrey, JWT's Worldwide Chairman and CEO, on stage at New York's Paley Center for Media for an enlightening discussion about how the famous department store has transformed into a successful entertainment brand. ...READ MORE