This week, J. Walter Thompson celebrated a decade of annual trends forecasting by releasing “10 Years of 10 Trends.” The report explores 10 of the most compelling macro trends identified since JWTIntelligence began its annual forecasts — trends shaping societal behaviors and attitudes, and defining the business landscape today. It maps how these trends have evolved to now, and casts an eye forward to where they are headed next. ...READ MORE
This morning, Macy's SVP of Marketing Innovation and Integration Joe Feczko joined Bob Jeffrey, JWT's Worldwide Chairman and CEO, on stage at New York's Paley Center for Media for an enlightening discussion about how the famous department store has transformed into a successful entertainment brand. ...READ MORE
While Labor Day weekend is long gone, summer is still far from over, and there are still a few weeks to enjoy the summer sun responsibly. ...READ MORE
It seems like industry pundits have been predicting “the year of mobile” for the past 10 years, but in 2014 it seems we have finally reached the tipping point in China. ...READ MORE
While BRIC countries often dominate the conversation when talking about emerging markets in digital, Latin America (beyond Brazil, of course) also represents significant growth in connectivity. In fact, while the global level of Internet penetration is 34%, the average for this region is 43%. In some countries the figure is even higher; 66% of Argentineans have access to the Internet, exceeding continental Europe (63%). Coupling this increased connectivity with consistent GDP growth, a massive opportunity for brands has opened up in Latin America.
The world is in a constant state of change and evolution, and JWT helps you make sense of it all, in part, with our third annual mobile trends report. The report, “10 Mobile Trends for 2014 and Beyond,” showcases and examines 10 key themes in mobile connectivity from three of the year’s biggest events: Mobile World Congress, Consumer Electronics Show and SXSWi. ...READ MORE