JWTIntelligence's latest report, The Future 100, launched today, features original analysis and insights on 100 key trends and cultural shifts to watch in the year ahead. An evolution of the of JWTIntelligence’s flagship 100 Things to Watch, The Future 100 features a new look and format, connecting the dots between the “what” and the “why,” by including a “Why it’s interesting” analysis with each item. Categories covered in the report are: Culture, Beauty, Brands, Food and Drink, Innovation, Lifestyle, Luxury, Retail, Sustainability and Technology. ...READ MORE
Whether it is starting a business, traveling the world or looking for love, consumers in their 50s and 60s have consistently demonstrated their trailblazing behavior and youthful attitudes unlike any generation before them. Recently dubbed the Elastic Generation by JWT London, they have shattered stereotypes of what it means to be 50+ today. The Elastic Generation has so diverged from preconceived notions of their age group, that they now form a completely new consumer group. ...READ MORE
Like many Americans, I'm fresh from a Labor Day weekend spent with family. Multiple generations gathered in Watch Hill, R.I., including my 15 Millennial nieces and nephews. It was an interesting few days as a marketer. ...READ MORE
Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE
Millennials plan and make decisions much faster than older generations, but in the uncertain times the Middle East and North Africa is facing, what exactly are their dreams and desires when it comes to forging their future? JWT MENA’s Brand Intelligence team asked 180 Arabs aged 18 to 35 in six key markets a range of insightful “Would you rather…” questions to find out. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week looks how millennials redefine adulthood, Americans watch TV, and the singularity approaches. Read about these trends and more on JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at ‘The Me Me Me Generation,’ bitcoin startups and YouTube’s evolution. Read about these trends and more on JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at why Millennials love $, everyone loves messaging apps, and green funerals. Read about these trends and more on JWT Intelligence.
To kick off Social Media Week in New York, JWT Intelligence’s Ann Mack, Director of Trendspotting at JWT, outlined a trend that we’re calling Going Private in Public. This evolution of our relationship with social media will shape consumer behavior in 2013 and beyond. Mack noted that in an era in which living publicly is has become the default, people are finding creative ways to carve out private spaces in their lives. Rather than rejecting social media and sharing tools, people are still reaping the benefits of maintaining a vibrant digital identity while gradually defining a new notion of privacy for the 21st century. ...READ MORE