Tag Archives: millennials

screen-shot-2016-10-18-at-1-31-56-pm

The Innovation Group Launches “Women, Next” Report

Witchcraft and Black beauty. Sex after 70 and female ganjapreneurs. Ethical lingerie and solo travel. These are among the shifts highlighted in “Women, Next,” the latest project from J. Walter Thompson’s Innovation Group that anticipates the needs, aspirations and motivations of the female consumer of the future. ...READ MORE
JWT25 location shoot

J. Walter Thompson Singapore Serves Up Snackable Content with JWT25

In today’s s tech-centric world, brands need to be on their toes at all times. In an effort to keep clients competitive in an “always on” world, J. Walter Thompson Singapore has launched JWT25, an effort designed to provide a quick solution to online video content, which will be developed within 25 days by a team of millennials with an average age of 25.

...READ MORE

hololens-1330225_960_720

An Intern’s Perspective On Microsoft’s Hololens & “Mixed Reality”

MediaMonks, a creative digital production company, invited a group of J. Walter Thompson New York interns into its office to test the product. Riley Martin, Corporate Communications Intern, shares his experience with the "mixed reality" device. ...READ MORE
Screen Shot 2016-06-15 at 7.00.13 AM

J. Walter Thompson’s Innovation Group and WWD Release “Frontier(Less) Retail”

This week, J. Walter Thompson Intelligence's Innovation Group released Frontier(less) Retail, a new report on the state of the retail industry that marks the Group’s partnership debut with Women’s Wear Daily (WWD), the leading authority on fashion, beauty and retail. ...READ MORE
Screen Shot 2015-09-09 at 9.40.29 AM

“Food and Drink: Trends and Futures”: The Latest Report from J. Walter Thompson Intelligence

Today, J. Walter Thompson Intelligence's Innovation Group introduced "Food and Drinks: Trends and Futures," a new report that offers a snapshot of today's innovations and what they reveal about the food and drink consumers of the future. ...READ MORE
Screen Shot 2015-05-18 at 3.14.34 PM

Meet Generation Z in J. Walter Thompson Company’s latest trend report

The Innovation Group, the newly launched innovation and futurism unit of J. Walter Thompson Intelligence, today unveiled a new report on Generation Z (those born in the mid-1990s and early 2000s). The report, which features original quantitative studies and consumer data, examines this emerging generation’s key behaviors and attitudes, as well as the brands and influencers engaging them. ...READ MORE
10469728_930946923602961_2936615789580134606_n

Behold the Future: A look inside JWTIntelligence’s “The Future 100″ report

At the juncture of global trends, news and curiosity stands Lucie Greene. As the new Worldwide Director of JWTIntelligence, the colleague-acclaimed “trend empress” wowed an audience of J. Walter Thompson personnel, clients and a wide array of Atlanta marketing professionals with a selection of trends she’s forecast for 2015 and beyond. ...READ MORE
JWT mailer 3

JWTIntelligence introduces ‘The Future 100,’ a look at global trends in 2015

JWTIntelligence's latest report, The Future 100, launched today, features original analysis and insights on 100 key trends and cultural shifts to watch in the year ahead. An evolution of the of JWTIntelligence’s flagship 100 Things to Watch, The Future 100 features a new look and format, connecting the dots between the “what” and the “why,” by including a “Why it’s interesting” analysis with each item. Categories covered in the report are: Culture, Beauty, Brands, Food and Drink, Innovation, Lifestyle, Luxury, Retail, Sustainability and Technology. ...READ MORE