Tag Archives: millennials

Screen Shot 2015-09-09 at 9.40.29 AM

“Food and Drink: Trends and Futures”: The Latest Report from J. Walter Thompson Intelligence

Today, J. Walter Thompson Intelligence's Innovation Group introduced "Food and Drinks: Trends and Futures," a new report that offers a snapshot of today's innovations and what they reveal about the food and drink consumers of the future. ...READ MORE
Screen Shot 2015-05-18 at 3.14.34 PM

Meet Generation Z in J. Walter Thompson Company’s latest trend report

The Innovation Group, the newly launched innovation and futurism unit of J. Walter Thompson Intelligence, today unveiled a new report on Generation Z (those born in the mid-1990s and early 2000s). The report, which features original quantitative studies and consumer data, examines this emerging generation’s key behaviors and attitudes, as well as the brands and influencers engaging them. ...READ MORE

Behold the Future: A look inside JWTIntelligence’s “The Future 100″ report

At the juncture of global trends, news and curiosity stands Lucie Greene. As the new Worldwide Director of JWTIntelligence, the colleague-acclaimed “trend empress” wowed an audience of J. Walter Thompson personnel, clients and a wide array of Atlanta marketing professionals with a selection of trends she’s forecast for 2015 and beyond. ...READ MORE
JWT mailer 3

JWTIntelligence introduces ‘The Future 100,’ a look at global trends in 2015

JWTIntelligence's latest report, The Future 100, launched today, features original analysis and insights on 100 key trends and cultural shifts to watch in the year ahead. An evolution of the of JWTIntelligence’s flagship 100 Things to Watch, The Future 100 features a new look and format, connecting the dots between the “what” and the “why,” by including a “Why it’s interesting” analysis with each item. Categories covered in the report are: Culture, Beauty, Brands, Food and Drink, Innovation, Lifestyle, Luxury, Retail, Sustainability and Technology. ...READ MORE

JWT London explores the Elastic Generation, consumers in their 50’s and 60’s

Whether it is starting a business, traveling the world or looking for love, consumers in their 50s and 60s have consistently demonstrated their trailblazing behavior and youthful attitudes unlike any generation before them. Recently dubbed the Elastic Generation by JWT London, they have shattered stereotypes of what it means to be 50+ today. The Elastic Generation has so diverged from preconceived notions of their age group, that they now form a completely new consumer group. ...READ MORE

Trends Roundup: Manly packaging, privacy-seeking Millennials, and ‘man buns’

Looking at trends around the world is an informative step towards understanding how our world is shifting. Each week, JWTIntelligence scans the world for coverage on consumer preferences, fashion, developments in health and wellness, energy, and much more. These trends tell us what our future might look like, which helps us stay one step ahead. ...READ MORE

JWT MENA report examines new benchmarks for “Generation ‘Why Not?’”

Millennials plan and make decisions much faster than older generations, but in the uncertain times the Middle East and North Africa is facing, what exactly are their dreams and desires when it comes to forging their future? JWT MENA’s Brand Intelligence team asked 180 Arabs aged 18 to 35 in six key markets a range of insightful “Would you rather…” questions to find out. ...READ MORE

The many faces of American Millennials

American Millennials came under the microscope last week at a daylong event in New York hosted by youth market research firm Ypulse. While generalizations characterize much of the conversation around Millennials, this cohort is more nuanced than people think, Ypulse argued. ...READ MORE