January 28, 2013 • by JWT
The end of SXSWi marked the end of WALTER
, JWT’s five-day pop-up agency, but also marked the beginning of a whole new strategy for one carefully chosen start-up. After an intense five-day run, the WALTER team emerged with piles of scribbled notes, heads flurried with ideas, the basis for a brilliant marketing plan, and, most importantly, a new outlook on advertising and marketing that can only be gained after working with entrepreneurs. Gail Brooks, planning director at JWT Atlanta
, sat down with us to share what it was like to be a part of WALTER, why they picked the winning start-up, and what big agencies can learn from the experience. (more...)
January 17, 2013 • by JWT
The rapid growth of branded entertainment in the past decade has offered marketers new found opportunities to connect with consumers. Coupled with growing technology and new platforms, the opportunities for real brand value can't be denied. In recognizing these shifts, this year the Dubai Lynx
International Advertising Festival introduced the new Branded Content and Entertainment category, chaired by Mike Wiese
, director of branded entertainment at JWT New York
September 18, 2012 • by JWT
Just two months ago, Lisa Setten
joined the JWT New York
team as head of production. She packs a big punch, bringing talent, experience, and passion to her new role where she leads content production and ensures the seamless integration of the production department.
After a long week of client meetings and creative briefs, most of us are desperately bribing ourselves to get to the gym. So we feel more than a little inspired by Stuart McCreadie, who is a Senior Copywriter at JWT South Africa and also a Paralympic Cyclist. (more...)
, president of dotJWT
, has worked in digital for 15 years. But when he finds time, John actually prefers working on old wooden boats—usually the types other people forget and would let crumble into dust, John says. Learn more about John as he leads dotJWT from New York. (more...)
What excites Jim McArthur about the next generation of technology is the upcoming hardware. “Aside from the obvious things, like the next generation of gaming consoles from Microsoft and Sony, there’s an entirely new generation of hardware that tablets and mobile phones only scratch the surface of,” Jim says.
As SVP of global business development and managing creative director at Digitaria, he believes this new technology will drastically change how we communicate over the next five years. Learn more about Jim as he leads dotJWT in San Diego. (more...)
was born with a facility for numbers. As chief analytics officer for JWT North America, Ira has a knack for finding trends in large amounts of data. He translates this skill to delivering stellar results for his clients. Learn more about Ira as he leads analytics for dotJWT in New York.
The opportunity to work with talented, fantastic people motivates David Wallace
on a daily basis. As global chief executive for HeathWallace, David says quality and
passion drives his team’s desire to create great brand experiences for clients. Get to
know David as he leads dotJWT
Eugene Chew, Head of Digital at JWT Shanghai and managing director of A4A, loves how mobile devices have really “gamified” his life. With the ability to check-into apps like foursquare, Eugene lives for digital strategy and its power to bring people
together. Learn more about Eugene as he leads dotJWT in Shanghai. (more...)