• Showing: Posts Tagged ‘meet the people’

    An Inside Look at WALTER with Gail Brooks of JWT Atlanta

    March 14, 2013 • by
    The end of SXSWi marked the end of WALTER, JWT’s five-day pop-up agency, but also marked the beginning of a whole new strategy for one carefully chosen start-up. After an intense five-day run, the WALTER team emerged with piles of scribbled notes, heads flurried with ideas, the basis for a brilliant marketing plan, and, most importantly, a new outlook on advertising and marketing that can only be gained after working with entrepreneurs. Gail Brooks, planning director at JWT Atlanta, sat down with us to share what it was like to be a part of WALTER, why they picked the winning start-up, and what big agencies can learn from the experience.  (more...)

    Q&A with Mike Wiese, Chair of Branded Content & Entertainment at Dubai Lynx

    January 28, 2013 • by
    The rapid growth of branded entertainment in the past decade has offered marketers new found opportunities to connect with consumers. Coupled with growing technology and new platforms, the opportunities for real brand value can't be denied. In recognizing these shifts, this year the Dubai Lynx International Advertising Festival introduced the new Branded Content and Entertainment category, chaired by Mike Wiese, director of branded entertainment at JWT New York. (more...)

    Meet Tracey Follows, JWT London’s fourth Executive Partner and CSO

    November 19, 2012 • by
    Rounding out JWT London's leadership team, Tracey Follows was appointed Chief Strategy Officer and fourth Executive Partner earlier this year, joining Joseph Petyan, Russell Ramsey and James Whitehead. We chatted with Tracey about joining the team, all things planning, and learned a little something about her skills on the microphone. Check out the highlights in our Q&A with Tracey below. (more...)

    Meet the People: A One-on-one with Stuart McCreadie on Copywriting & Paralympic Cycling

    September 18, 2012 • by
    After a long week of client meetings and creative briefs, most of us are desperately bribing ourselves to get to the gym. So we feel more than a little inspired by Stuart McCreadie, who is a Senior Copywriter at JWT South Africa and also a Paralympic Cyclist. (more...)

    Meet the People: Jim McArthur

    March 29, 2012 • by
    What excites Jim McArthur about the next generation of technology is the upcoming hardware. “Aside from the obvious things, like the next generation of gaming consoles from Microsoft and Sony, there’s an entirely new generation of hardware that tablets and mobile phones only scratch the surface of,” Jim says. As SVP of global business development and managing creative director at Digitaria, he believes this new technology will drastically change how we communicate over the next five years. Learn more about Jim as he leads dotJWT in San Diego. (more...)