The Innovation Group, the newly launched innovation and futurism unit of J. Walter Thompson Intelligence, today unveiled a new report on Generation Z (those born in the mid-1990s and early 2000s). The report, which features original quantitative studies and consumer data, examines this emerging generation’s key behaviors and attitudes, as well as the brands and influencers engaging them. ...READ MORE
The AC Camargo Cancer Center and Warner Bros have banded together with JWT Brazil to create the “Superformula to Fight Cancer.” This beautiful and heart warming campaign blends the heartaches and hardships of being a child fighting cancer, with the super-human ability and wonder of some of “The Justice League’s” best known superheroes.
Sharpen those pencils, young talent. This year’s Young Lions Competition has kicked off around the world, and it’s the opportunity of the lifetime. Held annually by Cannes Lions, the competition lets teams of young creative from around the world to compete against each other and showcase their creative talent. ...READ MORE
If you’ve ever wondered what makes people buy the things they do, Ron Magliocco is your go-to guy for the answers. As JWT’s first Global Business Director of Shopper Marketing, Ron tackles questions like this on a daily basis. Since joining the agency early this year, he’s been leading the expansion of JWT’s current shopper marketing capabilities across our global network. In our interview with Ron, we chat about a 'worldmade' shopper network, retail trends, and how the smartphone has forever changed grocery shopping. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include JWT Intelligence's 10 Trends for 2013, hubbies doing housework, and the anti-college movement. Read more at JWT Intelligence.
As we transition from a push economy that anticipates consumer demand to a pull economy shaped by open and flexible production platforms, network technologies and innovation are having a deeper impact not only in how stories are told and delivered but also how brands deliver value to customers. Brands are embracing the latest technologies, and startups and agencies are willing to collaborate. ...READ MORE
I think that media can often be the modern day equivalent of Attila the Hun. In this shape, indeed, at its worst, media looks at everything as a territory to conquer and pillage rather than a canvas, and seeks to exploit it as such to the full, regardless of the damage this may cause. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week examine whether millenials are the "screwed generation", The World Bank's Maximizing Mobile report, and wearable technology as the next wave of computing. Read more at JWT Intelligence.