Tag Archives: Los Angeles

Shell Brings Times Square to a Standstill for New Fuel Launch

Shell North America celebrated the launch of Shell V-Power NiTRO+ Premium Gasoline with a first: a Times Square takeover to introduce a game-changing fuel delivering triple-action protection against gunk, wear, and corrosion for the best total engine protection you can get. ...READ MORE

Meet Generation Z in J. Walter Thompson Company’s latest trend report

The Innovation Group, the newly launched innovation and futurism unit of J. Walter Thompson Intelligence, today unveiled a new report on Generation Z (those born in the mid-1990s and early 2000s). The report, which features original quantitative studies and consumer data, examines this emerging generation’s key behaviors and attitudes, as well as the brands and influencers engaging them. ...READ MORE

2013 ADCOLOR® Awards & Conference

3 inspiring days, 32 stellar interviews, 1 dynamic panel, 1 Innovator Award, countless laughs and the formation of unbreakable bonds. JWT made a lasting impact at this year’s ADCOLOR® Awards & Industry Conference last week in LA. ADCOLOR® is a nonprofit organization whose mission is to celebrate and champion diversity. A team from JWT Atlanta, JWT New York and JWT INSIDE Los Angeles joined forces at the annual conference to begin a conversation about culture and difference as drivers of the bottom line and the foundation for the evolution of diversity in the new economy. ...READ MORE

A trip to LA for the 4A’s

Last week I attended the 4A’s Transformation Conference in Los Angeles. We spend so much time in this business competing against each other, and we all share the same pressures. It was nice to come together to share our stories, insights and ideas on how we can continue to evolve as an industry. Let’s call it an energizing advertising/marketing “U.N. meeting.” ...READ MORE