Mobile phone giant Nokia has set out to reinvent its global brand image and reclaim itself a market leader. Embracing its position as a challenger brand, Nokia is looking to a new marketing strategy and has awarded global creative duties for the overall Nokia brand to JWT. By leveraging the agency's global network, JWT will increase Nokia's presence in domestic and international markets. This expanded scope of work is a great win for JWT, who has been doing creative work for Nokia since 2007. ...READ MORE
Worldmakers returns today with its third installement, partnered with LinkedIn's Influencer program and featuring new guests and new insights. Through an exclusive media partnership, Worldmakers will be hosted entirely on the LinkedIn Influencer page of JWT Worldwide Chairman and CEO Bob Jeffrey–making it the first original video series to air exclusively on LinkedIn, the world's largest professional network on the internet. The series makes its LinkedIn debut with award-winning celebrity chef Marcus Samuelsson, who shares his thoughts on innovation in the food industry and the customer feedback loop. ...READ MORE
JWT has won a place on the global advertising roster for brewing and beverage company Carlsberg Group. Following a competitive pitch, JWT joins a handful of other agencies including Saatchi & Saatchi, Fold7 and Santo. As part of the global roster, JWT will be able to pitch for brands from Carlsberg Group's wide portfolio that spans the regions of Northern and Western Europe, Eastern Europe, Middle East and Asia. ...READ MORE
Earlier this month JWT launched an exciting new shopper and retailer insight and planning division, called Evocatif@JWT. Designed to drive path-to-purchase strategies and executions, the expansion is a critical area of focus for client business. Leading the new division will be shopper strategy expert, Michael Pezzutti, who has spent 14 years at Lion and is credited with reshaping the alcohol business’ brand approach to retailing through shopper-led strategies and principles. We sat down with John Gutteridge, chief executive of JWT Australasia to talk about the launch, new leadership and why shopper thinking is an important piece to brand planning. ...READ MORE
Week 2 in São Paulo and one of the things that certainly isn’t lacking is the rain – the nickname Terra da Garoa (Land of Drizzle) is certainly well-deserved! Luckily I’ve had the opportunity to escape, travelling to the amazing Iguaçu Falls where there is lots of sun and an incredible view of what has been voted one of the new natural wonders of the world. ...READ MORE
We can think of more than a few reasons to pop the champagne as we look back on the last year. From new clients and award-winning work to growing our JWT family, take a look at some of our proudest moments in 2012:
Happy Holidays from JWT!
Happy Holidays from JWT!
Halloween was in full swing in offices across our network this year. And just as you would expect, the inventive minds at JWT came up with costumes that did not disappoint. From binders full of women to our very own Commodore, creativity came out to play. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include "dirty weather" as coined by Al Gore, cutting back or dropping cell phones altogether, and the 'Next Big Things' from the Wall Street Journal. Read more at JWT Intelligence.
Move over David Hasselhoff. Blonde bombshell Pamela Anderson has still got it and she is back on the scene in her iconic red "Baywatch" suit—this time to film a commercial for Ford Brazil. We got a behind-the-scenes look at the shoot with the JWT Brazil team who made the beaches of Recreio dos Bandeirantes their office for a day. ...READ MORE