Tag Archives: JWT

One-On-One with Digitaria’s Daiga Atvara

CPC Strategy specializes in creating ecommerce content on the Internet for a number of top level clients. They routinely blog about advertising, covering topics such as native advertising, insights from industry leaders and more. Read an excerpt of their interview with Daiga Atvara, Executive Creative Director at Digitaria, which originally appeared on the CPC Strategy Blog, written by Jon Gregorie. ...READ MORE

Guy Kawasaki & Ann Mack on What’s Next for Creatives?

This week, JWT's Ann Mack traveled to San Francisco for The 3% Conference: Building the Business Case for more Female CDs. She, along with Guy Kawasaki, author and co-founder of Alltop, led a fireside chat called "What's Next? Creative Trends + Roles" sponsored by Rosetta. Read the recap of the event written by Laura Heffelfinger, Creative Services Supervisor at rEvolution, which originally appeared on 3PercentConf.com. ...READ MORE

JWT Shines at the 2013 APG Awards

JWT swept the board at last night’s APG Creative Strategy Awards winning a total of eight accolades including the Grand Prix and three Golds. The APG Awards are well-regarded and are a coveted recognition of excellence in advertising & communications strategy. ...READ MORE

Advertising Week kicks off in New York

Advertising Week kicks off celebrations for its 10th anniversary today, September 23, in New York City. With more than 200 events, the week is a hybrid of thought leadership seminars and special events featuring the best and brightest in the ad industry. We hope to see you at JWT's events throughout the week, or catch our live tweets from @JWTNewYork and @JWT _Worldwide...READ MORE

JWT International and Bridgestone Europe take you “Everywhere”

Bridgestone Europe and JWT International are fueling your urge to escape everyday life and explore new places. Continuing the tradition of producing new, innovative and engaging ways to support customers’ journey on the road, the world’s largest tire company teamed up with JWT International for the “Been Everywhere” campaign, a highly interactive online experience that takes users around Europe.   ...READ MORE

JWT chosen to reignite Nokia brand

Mobile phone giant Nokia has set out to reinvent its global brand image and reclaim itself a market leader. Embracing its position as a challenger brand, Nokia is looking to a new marketing strategy and has awarded global creative duties for the overall Nokia brand to JWT. By leveraging the agency's global network, JWT will increase Nokia's presence in domestic and international markets. This expanded scope of work is a great win for JWT, who has been doing creative work for Nokia since 2007. ...READ MORE

JWT and LinkedIn announce exclusive media partnership to host Worldmakers on LinkedIn’s Influencer platform

Worldmakers returns today with its third installement, partnered with LinkedIn's Influencer program and featuring new guests and new insights. Through an exclusive media partnership, Worldmakers will be hosted entirely on the LinkedIn Influencer page of JWT Worldwide Chairman and CEO Bob Jeffrey–making it the first original video series to air exclusively on LinkedIn, the world's largest professional network on the internet. The series makes its LinkedIn debut with award-winning celebrity chef Marcus Samuelsson, who shares his thoughts on innovation in the food industry and the customer feedback loop. ...READ MORE

JWT appointed to global agency roster for Carlsberg Group

JWT has won a place on the global advertising roster for brewing and beverage company Carlsberg Group. Following a competitive pitch, JWT joins a handful of other agencies including Saatchi & Saatchi, Fold7 and Santo. As part of the global roster, JWT will be able to pitch for brands from Carlsberg Group's wide portfolio that spans the regions of Northern and Western Europe, Eastern Europe, Middle East and Asia.  ...READ MORE

Launching Evocatif@JWT: Q&A with John Gutteridge

Earlier this month JWT launched an exciting new shopper and retailer insight and planning division, called Evocatif@JWT. Designed to drive path-to-purchase strategies and executions, the expansion is a critical area of focus for client business. Leading the new division will be shopper strategy expert, Michael Pezzutti, who has spent 14 years at Lion and is credited with reshaping the alcohol business’ brand approach to retailing through shopper-led strategies and principles. We sat down with John Gutteridge, chief executive of JWT Australasia to talk about the launch, new leadership and why shopper thinking is an important piece to brand planning. ...READ MORE