Earlier this month JWT launched an exciting new shopper and retailer insight and planning division, called Evocatif@JWT. Designed to drive path-to-purchase strategies and executions, the expansion is a critical area of focus for client business. Leading the new division will be shopper strategy expert, Michael Pezzutti, who has spent 14 years at Lion and is credited with reshaping the alcohol business’ brand approach to retailing through shopper-led strategies and principles. We sat down with John Gutteridge, chief executive of JWT Australasia to talk about the launch, new leadership and why shopper thinking is an important piece to brand planning. (more…)
Week 2 in São Paulo and one of the things that certainly isn’t lacking is the rain – the nickname Terra da Garoa (Land of Drizzle) is certainly well-deserved! Luckily I’ve had the opportunity to escape, travelling to the amazing Iguaçu Falls where there is lots of sun and an incredible view of what has been voted one of the new natural wonders of the world. (more…)
We can think of more than a few reasons to pop the champagne as we look back on the last year. From new clients and award-winning work to growing our JWT family, take a look at some of our proudest moments in 2012:
Halloween was in full swing in offices across our network this year. And just as you would expect, the inventive minds at JWT came up with costumes that did not disappoint. From binders full of women to our very own Commodore, creativity came out to play. (more…)
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include "dirty weather" as coined by Al Gore, cutting back or dropping cell phones altogether, and the 'Next Big Things' from the Wall Street Journal. Read more at JWT Intelligence.
Move over David Hasselhoff. Blonde bombshell Pamela Anderson has still got it and she is back on the scene in her iconic red "Baywatch" suit—this time to film a commercial for Ford Brazil. We got a behind-the-scenes look at the shoot with the JWT Brazil team who made the beaches of Recreio dos Bandeirantes their office for a day. (more…)
After a long week of client meetings and creative briefs, most of us are desperately bribing ourselves to get to the gym. So we feel more than a little inspired by Stuart McCreadie, who is a Senior Copywriter at JWT South Africa and also a Paralympic Cyclist. (more…)
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the remaking of 'Made In China', nanotechnology in food, and rising popularity of stay-at-home dads. Read more at JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at the ambient anxiety of Americans, technology upending the retail industry, and dating for the Baby Boomer generation. Read more at JWT Intelligence.