Tag Archives: JWT

Launching Evocatif@JWT: Q&A with John Gutteridge

Earlier this month JWT launched an exciting new shopper and retailer insight and planning division, called Evocatif@JWT. Designed to drive path-to-purchase strategies and executions, the expansion is a critical area of focus for client business. Leading the new division will be shopper strategy expert, Michael Pezzutti, who has spent 14 years at Lion and is credited with reshaping the alcohol business’ brand approach to retailing through shopper-led strategies and principles. We sat down with John Gutteridge, chief executive of JWT Australasia to talk about the launch, new leadership and why shopper thinking is an important piece to brand planning. ...READ MORE

An Account Manager from London visits JWT São Paulo: Week 2

Week 2 in São Paulo and one of the things that certainly isn’t lacking is the rain – the nickname Terra da Garoa (Land of Drizzle) is certainly well-deserved! Luckily I’ve had the opportunity to escape, travelling to the amazing Iguaçu Falls where there is lots of sun and an incredible view of what has been voted one of the new natural wonders of the world. ...READ MORE

JWT in 2012

We can think of more than a few reasons to pop the champagne as we look back on the last year. From new clients and award-winning work to growing our JWT family, take a look at some of our proudest moments in 2012:



Happy Holidays from JWT!

Trends Roundup: ‘Dirty weather,’ cell dropping Americans, and WSJ’s ‘Next Big Things’

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include "dirty weather" as coined by Al Gore, cutting back or dropping cell phones altogether, and the 'Next Big Things' from the Wall Street Journal. Read more at JWT Intelligence.

Baywatch in Rio: Behind the Scenes with Pamela Anderson

Move over David Hasselhoff. Blonde bombshell Pamela Anderson has still got it and she is back on the scene in her iconic red "Baywatch" suit—this time to film a commercial for Ford Brazil. We got a behind-the-scenes look at the shoot with the JWT Brazil team who made the beaches of Recreio dos Bandeirantes their office for a day. ...READ MORE

Meet the People: A One-on-one with Stuart McCreadie on Copywriting & Paralympic Cycling

After a long week of client meetings and creative briefs, most of us are desperately bribing ourselves to get to the gym. So we feel more than a little inspired by Stuart McCreadie, who is a Senior Copywriter at JWT South Africa and also a Paralympic Cyclist. ...READ MORE

Trends Roundup: Remaking ‘Made in China,’ nanotechnology in food and stay-at-home dads

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the remaking of 'Made In China', nanotechnology in food, and rising popularity of stay-at-home dads. Read more at JWT Intelligence.

Trends Roundup: American anxiety, retail meets high-tech and Boomer dating

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at the ambient anxiety of Americans, technology upending the retail industry, and dating for the Baby Boomer generation. Read more at JWT Intelligence.