Tag Archives: JWT

matt-eastwood-hed-2014

Meet JWT’s Worldwide CCO, Matt Eastwood

We're thrilled to welcome Matt Eastwood who officially joins us this week as our Worldwide Chief Creative Officer. We chatted Matt as he settled into his office about the new role, his plans for 2014, being a part-time architect and more. As he dives in amidst the excitement of JWT's 150th Anniversary, his eye is on one thing: the creative work. "When you produce outstanding creative work, everything else just falls into line," he told us. With a special blend of talent and an enormous amount of passion, we're living by a piece of advice Matt once received:  “Impossible is an opinion.” Read on for the full interview. ...READ MORE

The Business of Fashion: Shereen Daver’s WALK BY DAVER

Global Business Director by day, fashion designer at night, Shereen Daver has made a successful career for herself in the advertising industry and now is taking on the fashion world. Her line DAVER, which was launched in 2013, integrates her passion for European luxury shoes with her love for style, British flair, and her Persian roots. With Fashion Week just days away, Shereen is unveiling her latest Spring collection to the world from Feb. 4-9 at WALK BY DAVER, her first pop up store in Manhattan. We sat down with Shereen to hear the latest scoop on her fashion line, her inspiration and what's in store next for DAVER: ...READ MORE

One-On-One with Digitaria’s Daiga Atvara

CPC Strategy specializes in creating ecommerce content on the Internet for a number of top level clients. They routinely blog about advertising, covering topics such as native advertising, insights from industry leaders and more. Read an excerpt of their interview with Daiga Atvara, Executive Creative Director at Digitaria, which originally appeared on the CPC Strategy Blog, written by Jon Gregorie. ...READ MORE

Guy Kawasaki & Ann Mack on What’s Next for Creatives?

This week, JWT's Ann Mack traveled to San Francisco for The 3% Conference: Building the Business Case for more Female CDs. She, along with Guy Kawasaki, author and co-founder of Alltop, led a fireside chat called "What's Next? Creative Trends + Roles" sponsored by Rosetta. Read the recap of the event written by Laura Heffelfinger, Creative Services Supervisor at rEvolution, which originally appeared on 3PercentConf.com. ...READ MORE

JWT Shines at the 2013 APG Awards

JWT swept the board at last night’s APG Creative Strategy Awards winning a total of eight accolades including the Grand Prix and three Golds. The APG Awards are well-regarded and are a coveted recognition of excellence in advertising & communications strategy. ...READ MORE

Advertising Week kicks off in New York

Advertising Week kicks off celebrations for its 10th anniversary today, September 23, in New York City. With more than 200 events, the week is a hybrid of thought leadership seminars and special events featuring the best and brightest in the ad industry. We hope to see you at JWT's events throughout the week, or catch our live tweets from @JWTNewYork and @JWT _Worldwide...READ MORE

JWT International and Bridgestone Europe take you “Everywhere”

Bridgestone Europe and JWT International are fueling your urge to escape everyday life and explore new places. Continuing the tradition of producing new, innovative and engaging ways to support customers’ journey on the road, the world’s largest tire company teamed up with JWT International for the “Been Everywhere” campaign, a highly interactive online experience that takes users around Europe.   ...READ MORE

JWT chosen to reignite Nokia brand

Mobile phone giant Nokia has set out to reinvent its global brand image and reclaim itself a market leader. Embracing its position as a challenger brand, Nokia is looking to a new marketing strategy and has awarded global creative duties for the overall Nokia brand to JWT. By leveraging the agency's global network, JWT will increase Nokia's presence in domestic and international markets. This expanded scope of work is a great win for JWT, who has been doing creative work for Nokia since 2007. ...READ MORE