Tag Archives: JWT

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#CuriositySessions: Leticia Trindade

LETICIA TRINDADE - MARKETING & COMMUNICATIONS ASSISTANT, J. WALTER THOMPSON SAO PAULO

Q – What are you curious about? Things that make me feel happy awaken my curiosity. I like to learn about how to live better. I think living energetically is contagious and being able to share your own curiosity and inspiration with others makes for a fun and interesting experience for everyone. The topics that I am most curious about right now are travel, nutrition and internal communication, one of my fields of work. ...READ MORE
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Lens on Creativity: Question Bridge, Black Males

Spotlight: Question Bridge: Black Males (New Media Award 2015)

 What is the power of a question? How could a question change the world? Who are you? What is your purpose in life? What does it mean to you to be a black man? These are only some of the many questions posed by the innovative transmedia art project Question Bridge: Black Males, a project pioneered by Chris Johnson, Hank Willis Thomas, Bayeté Ross Smith, Kamal Sinclair and Jesse Williams. ...READ MORE
Women Aren't Creative

JWT and The New York Times present “Women Aren’t Creative?” at Advertising Week 2014

Why are there so few women Creative Directors in advertising when women control 80% of consumer spending in the U.S.? On Thursday, JWT and The New York Times will host a panel discussion 'Women Aren't Creative?' to answer this question and inspire men and women to reassess the industry norm. ...READ MORE
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Meet JWT’s Worldwide CCO, Matt Eastwood

We're thrilled to welcome Matt Eastwood who officially joins us this week as our Worldwide Chief Creative Officer. We chatted Matt as he settled into his office about the new role, his plans for 2014, being a part-time architect and more. As he dives in amidst the excitement of JWT's 150th Anniversary, his eye is on one thing: the creative work. "When you produce outstanding creative work, everything else just falls into line," he told us. With a special blend of talent and an enormous amount of passion, we're living by a piece of advice Matt once received:  “Impossible is an opinion.” Read on for the full interview. ...READ MORE

The Business of Fashion: Shereen Daver’s WALK BY DAVER

Global Business Director by day, fashion designer at night, Shereen Daver has made a successful career for herself in the advertising industry and now is taking on the fashion world. Her line DAVER, which was launched in 2013, integrates her passion for European luxury shoes with her love for style, British flair, and her Persian roots. With Fashion Week just days away, Shereen is unveiling her latest Spring collection to the world from Feb. 4-9 at WALK BY DAVER, her first pop up store in Manhattan. We sat down with Shereen to hear the latest scoop on her fashion line, her inspiration and what's in store next for DAVER: ...READ MORE

One-On-One with Digitaria’s Daiga Atvara

CPC Strategy specializes in creating ecommerce content on the Internet for a number of top level clients. They routinely blog about advertising, covering topics such as native advertising, insights from industry leaders and more. Read an excerpt of their interview with Daiga Atvara, Executive Creative Director at Digitaria, which originally appeared on the CPC Strategy Blog, written by Jon Gregorie. ...READ MORE

Guy Kawasaki & Ann Mack on What’s Next for Creatives?

This week, JWT's Ann Mack traveled to San Francisco for The 3% Conference: Building the Business Case for more Female CDs. She, along with Guy Kawasaki, author and co-founder of Alltop, led a fireside chat called "What's Next? Creative Trends + Roles" sponsored by Rosetta. Read the recap of the event written by Laura Heffelfinger, Creative Services Supervisor at rEvolution, which originally appeared on 3PercentConf.com. ...READ MORE

JWT Shines at the 2013 APG Awards

JWT swept the board at last night’s APG Creative Strategy Awards winning a total of eight accolades including the Grand Prix and three Golds. The APG Awards are well-regarded and are a coveted recognition of excellence in advertising & communications strategy. ...READ MORE