• Showing: Posts Tagged ‘JWT New York’

    JWT Goes to Austin for SXSWi 2013

    March 6, 2013 • by
    This week we’re excited to nerd out at one of the largest tech conferences in the U.S. In three days, JWTers from across our network will arrive in Austin for SXSW Interactive. This year we have a number of exciting JWT powered events and projects, in addition to taking in all that the conference has to offer. Whether you’re attending or just following the action online, here are some resources and links for all things JWT down at SXSWi (March 8—12). (more...)

    Differenter Honors Nine Individuals for 2013 Innovators of Change

    March 4, 2013 • by
    Now in its third year, Thursday night’s Innovators of Change event honored nine individuals who have been inspired by the world to create cultures that educate, encourage, and actively promote diversity in their fields. Hosted by JWT New York's Differenter Committee, it was an exciting night filled with music, food, awards, and premier of an original documentary short film. (more...)

    Lean, Mean, Start-Up Machine: Meet WALTER, JWT Pop-Up Agency at SXSWi

    February 28, 2013 • by
    Start-ups, they're the scrappy and bold little brothers of businesses. By nature, their marketing needs can only be met by partners that are as lean and spirited as their own operations. In answer to that challenge, JWT will launch WALTER, a five-day pop-up agency at this year's SXSW interactive. Just five days? You read that right, and it's going to be a whirlwind affair that you won't want to miss.  (more...)

    Tell Me About Yourself: Becoming a Societal Brand

    February 26, 2013 • by
    In our continued coverage of NY Social Media Week 2013, MAS Intern Eric Gorodetsky recaps "Societal Brands In a Social World."

    Your company is no longer holding interviews.  Your consumers are.  The tables have turned. We’re in a new marketplace in which consumer demand drives companies. You’re in the hot seat now. Tell me about yourself. (more...)

    Digital is a Dish Best Served Hot

    February 22, 2013 • by
    In our continued coverage of NY Social Media Week 2013, MAS Intern Eric Gorodetsky recaps "What's On Your Plate? How Digital Has Evolved Our Palates."

    Like many adults, I encounter the inconvenient culinary roadblocks that prevent me from cooking. All the knowledge and supplies in the world can’t inspire me to broil some chicken when I come home late at night. I did make a kitchen cameo Saturday morning--I tried googling how to make pancakes. The recipe results were overwhelming.

    “Recipes in the media are a total waste,” says Mike Lee, founder of Studiofeast. “There’s no reason why you need 400 recipes for one pasta dish when, in someone’s grandmother’s head, there’s three steps to making pasta.”

    Life of the Party: Lessons from Buzzfeed on Authenticity in Social

    February 21, 2013 • by
    In our continued coverage of NY Social Media Week 2013, we recap Buzzfeed’s presentation, "Genuine Appeal – Creativity and Authenticity in the Social Age” delivered by Jeff Greenspan and Mike Lacher. 

    Social media, as the name might suggest, is all about being social with others—and what’s more social than a party? “The social space is one huge party where everyone in the world shows up everyday,” explained Jeff Greenspan, chief creative officer at Buzzfeed. During a Social Media Week presentation with Mike Lacher, Buzzfeed creative director, they explained why tapping into the “LOL” and “OMG” lingo of Internet culture were among the things that make Buzzfeed’s content inherently relatable and shareable. (more...)

    Going Private in Public: Reclaiming Our Privacy and Why Brands Should Care

    February 20, 2013 • by
    In our continued coverage of NY Social Media Week 2013, Eric Gorodetsky discusses social media privacy and its implications for users and brands. The original SMW presentation, "Going Private in Public: How People Are Reclaiming Privacy in the Age of Openness" was delivered by Ann Mack, JWT Intelligence Director of Trendspotting. 

    It's easy to jump on the latest social media trend. We succumb to our online presence. We tweet, post, tag and follow socially, but also professionally–even during Ann Mack's presentation on Going Private in Public. (more...)

    Social Media is Eating the Web: Social Media Week Keynote with David Eastman

    February 19, 2013 • by
    From the margins to the mainstream, social media is becoming so deeply embedded in our lives that it’s the new normal. What once used to be a destination is now a layer that runs through the web. This morning, JWT New York kicked off Social Media Week with a keynote from David Eastman, JWT North America CEO. In his address, “Social is Eating the Web,” he looked at the ways social has evolved and its effects on both brands and consumers. (more...)

    Social Media Week is Back at JWT NY

    February 15, 2013 • by
    According to Nielsen's 2012 Social Media Report, people continue to spend more time on social networks than any other category of sites. Few would understate the importance of social, and to spark a week of discourse and exploration on the topic, New York's annual Social Media Week kicks off on Feb 19-22nd. We're excited to announce that once again, JWT New York office will host a dynamic series of events as the SMW advertising and marketing hub. (more...)