Tag Archives: JWT New York

JWT New York and Black Lives Matter Unveil New Partnership

Black Lives Matter, a chapter-based U.S. organization working for the validity of Black life, has announced the start of a strategic and creative partnership with JWT New York, making JWT New York the organization’s first-ever agency partner. ...READ MORE

Intern Spotlight Series: Nayantara Dutta, Innovations

This week’s Intern Spotlight Series features Nayantara Dutta, Innovations Intern at J. Walter Thompson New York.  Nayantara is a rising senior at Tufts University, studying Psychology with minors in Music and Communications. ...READ MORE

J. Walter Thompson Intelligence: The Lab At Panorama

Emma Chiu, Creative Innovation Director at J. Walter Thompson's Innovation Group offers us a glimpse into one of Manhattan's newest music festivals and its creative immersion in tech. ...READ MORE

Cannes Contenders 2016: Week 5

Now only three weeks away from Cannes, week 5 contenders are heating up. Dive into this week of Cannes Contenders with work from our offices in Puerto Rico, Bangalore, New York, Amsterdam and London. ...READ MORE

Cannes Contenders 2016: Week 4

Marking our halfway point in this year’s Cannes Contenders series, here are six pieces of work from our offices in New York, London, Bangkok, Puerto Rico, Brazil and Cairo. ...READ MORE

Cannes Contenders 2016: Week 3

Almost halfway through our Cannes Contenders 2016 series, here’s another batch of great work from our offices in Sydney, Brazil, London, Cape Town, New York and Frankfurt. ...READ MORE

J. Walter Thompson New York and Northwell Health Film First Birth of 2016

Just 36 seconds after midnight on New Years Eve, J. Walter Thompson New York had film crews waiting at Long Island Jewish Medical Center in Queens to capture the hospital's first birth of 2016. Through its partnership with Northwell Health, the agency captured the first moments between the mother and her baby boy Austin Joseph. The concept behind this idea was inspired by the rebranding of the former North Shore-LIH Health System as Northwell Health. All of the footage was captured in real-time, packaged for TV and broadcast within hours of the birth.

"The birth of a new healthcare system dedicated to a new standard in care deserves more than just another hospital campaign. It's not just advertising; it's news," said Eric Weisberg, Executive Creative Director at J. Walter Thompson New York.

The Northwell Health campaign 'Look North' is the healthcare company's first brand campaign in five years and the largest marketing effort in their 25-year history. Weisberg commented: "Across all media channels, 'Look North' challenges people to discover the unique breakthroughs in care happening throughout Northwell Health, and it would not have been possible without the unprecedented collaboration, partnership and vision of the Northwell teams."

Read more about the campaign's launch in Adweek.