JWT MENA has released eight key trends for 2013 that will significantly impact the Middle East and North Africa region over the next 12 months. The first report of its kind from the MEA
region, these trends examine growing popularity of progressive views that challenge traditional values, technology as a way of consumers redefining their lives, and the emergence of an increasingly polarized Arab society.
New research from JWT MENA
and Tunisiana, a leading mobile operator in Tunisia, documents how the Arab Spring has profoundly shaped the socio-political environment—made evident by changing Tunisian consumer mindsets. These findings, which are the first of their kind, were presented by Hubert Boulos, head of planning at JWT MENA, and Hazem Kaddour
, planning director at JWT North Africa, at this year’s ESOMAR Best of MENAP
. This new “Social Individualist” consumer embraces the need for both belonging and individual self-expression, creating new venues of personalization for advertisers to explore. (more...)
February 25, 2013 • by JWT
Every year, the Middle East and North Africa region gathers to celebrate the Dubai Lynx International Festival of Creativity
, which showcases the region's most outstanding work in advertising. At this year’s Dubai Lynx Awards, JWT’s MENA
offices proudly accepted 23 awards, including a Grand Prix in the promo and activation category for JWT Cairo
’s work on Vodafone
February 11, 2013 • by JWT
The Dubai International Festival of Creativity is the leading awards show for creative excellence in advertising and communications in the Middle East and North Africa. Each year they honor one industry leader who has made significant contributions to advancing the reputation and profile of the communications industry in the MENA region. We're excited to share that this year's honorary Dubai Lynx Advertising Person of the Year is Roy Haddad, WPP's Director of MENA and JWT Chairman of MEA. (more...)
had an especially strong performance at this year’s Cristal Awards
. The Cristal Awards honor the best in brand communications across North Africa and the Middle East. This year, JWT MENA swept the event, bringing home a host of awards across seven offices and the coveted title of ‘Advertising Network of the Year
’ . (more...)
Africa and its amazing potential, natural wealth, emerging middle class and quest for a better life, seems more and more like the land of “Milk & Honey”—a land waiting to be explored by courageous marketers.
The facts speak for themselves. Nestle today generates sales of more than 3 billion CHF on the continent. South African Breweries, better known as SAB Miller, operates 32 breweries and 19 bottling plants with more than 13,000 employees in Africa. Porsche has just opened its first show room in Lagos. Rural Cameroon is on the verge of overtaking Ireland as the largest guzzlers of Guinness. It seems almost certain that Africa will become the next global growth engine. But fast growing economies come with their very own challenges. It is not just about spotting opportunities; it is about organizing them in a way that benefits our clients and brands.
Following WPP’s recent announcement of Roy Haddad’s
new role as Director of WPP Middle East and North Africa (MENA), JWT is excited to announce further executive promotions in the region. Vatche Keverian
will take on the role of CEO of JWT MENA and Chris von Selle
is formally announced as COO JWT Africa. (more...)