Nature, as we are taught at school, abhors vacuum. But what our teachers never told us is that nothing abhors vacuum more than talent. Talent just needs to express itself – a desire so irresistible it can leave no gap unfilled. In our advertising ecosystem, this is where a useful organism comes in: opportuneurs. (more...) 
The Dubai International Festival of Creativity is the leading awards show for creative excellence in advertising and communications in the Middle East and North Africa. Each year they honor one industry leader who has made significant contributions to advancing the reputation and profile of the communications industry in the MENA region. We're excited to share that this year's honorary Dubai Lynx Advertising Person of the Year is Roy Haddad, WPP's Director of MENA and JWT Chairman of MEA. (more...) 
JWT MENA had an especially strong performance at this year’s Cristal Awards. The Cristal Awards honor the best in brand communications across North Africa and the Middle East. This year, JWT MENA swept the event, bringing home a host of awards across seven offices and the coveted title of ‘Advertising Network of the Year’ . (more...) 
The Dubai Lynx International Festival of Creativity announced today that JWT New York’s Mike Wiese will chair the new Branded Content and Entertainment category. This new category looks to recognize the best work delivering marketing messages that engage consumers via relevant content platforms.
(more...) I think that media can often be the modern day equivalent of Attila the Hun. In this shape, indeed, at its worst, media looks at everything as a territory to conquer and pillage rather than a canvas, and seeks to exploit it as such to the full, regardless of the damage this may cause.
(more...) It pains me to say it, but I often get the feeling that this business of ours is losing its magic. In fact, it is not just a feeling but a sad realization. There is a host of reasons to support this, but the most important is connected to something I would like to call “the imperative of eliminating unpredictability.” (more...) 
“Fakka”—it’s the Arabic word for “petty change” and the subject of an innovative new campaign from Vodafone Egypt and JWT Cairo. Vodafone’s initial idea was to launch micro recharge cards in the market. In showing commitment to bring the latest innovations and greatest value to its customers, this initial idea was used to develop an innovative and exciting new way to serve customers. (more...)
It’s amazing what a little competition can do. One minute you’re just a commuter on the day-to-day train of routine, contemplating a brief with as much appetite as an anorexic supermodel suffering from nausea, and the next you’re a boy racer at a set of traffic lights. And it doesn’t take much, really. In fact, much as anyone would prefer to work at the stress levels of a Buddhist monk, there is nothing like the intoxicating whiff of an adversary, real or intangible, to make a brief look like a fondant au chocolat after a month-long diet. (more...) 
Africa and its amazing potential, natural wealth, emerging middle class and quest for a better life, seems more and more like the land of “Milk & Honey”—a land waiting to be explored by courageous marketers.
Following WPP’s recent announcement of Roy Haddad’s new role as Director of WPP Middle East and North Africa (MENA), JWT is excited to announce further executive promotions in the region. Vatche Keverian will take on the role of CEO of JWT MENA and Chris von Selle is formally announced as COO JWT Africa. (more...)