Tag Archives: JWT London

Dani Bassil

Meet the People: Danielle Bassil, J. Walter Thompson London’s new Head of Integrated Operations

Yesterday, J. Walter Thompson London announced a new management structure that included the hire of Danielle Bassil, the office's new Head of Integrated Operations, to bolster the team of Management Partners. Today, we sat down with J. Walter Thompson London's newest face to learn more about Danielle Bassil, her love for London and her plans in her new role. ...READ MORE

J. Walter Thompson London appointed strategic partner for Ribena

Last week, Lucozade Ribena Suntory (LRS) appointed J. Walter Thompson London long-term strategic partner for soft drink brand Ribena. The J. Walter Thompson team will work with the Ribena team to create a new brand positioning in the United Kingdom and help to broaden the brand’s appeal. ...READ MORE

JWT London explores the Elastic Generation, consumers in their 50’s and 60’s

Whether it is starting a business, traveling the world or looking for love, consumers in their 50s and 60s have consistently demonstrated their trailblazing behavior and youthful attitudes unlike any generation before them. Recently dubbed the Elastic Generation by JWT London, they have shattered stereotypes of what it means to be 50+ today. The Elastic Generation has so diverged from preconceived notions of their age group, that they now form a completely new consumer group. ...READ MORE

This Christmas, JWT London unveils the fabulous world of Debenhams

[embed]http://www.youtube.com/watch?v=RC5zPKwGPyc[/embed] How exciting would it be to stay overnight in a department store at Christmas and search for the perfect gift? This year, the Debenhams Christmas ad features a group of lucky children doing just that: running around, hiding out and playing together in a Debenhams store at night. The film follows their search in each department for their perfect gift and culminates with Meadow, a six year old girl locating her present, a cuddly Reindeer toy. ...READ MORE

Crowne Plaza Hotels & Resorts Launch Their First Brand Campaign in Six Years with JWT London

Last week, Crowne Plaza® unveiled a new campaign created by JWT London. It showcases the many ways Crowne Plaza® hotels always put their guests first.

JWT London’s research revealed that the success of a trip very much depends on how guests feel and that whether traveling for business or leisure they want to feel at their best. We also found out that guests of Crowne Plaza don’t necessarily realise how much of a different the services offered make and how much they help them to thrive. ...READ MORE