Tag Archives: JWT London

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Crowne Plaza Hotels & Resorts Launch Their First Brand Campaign in Six Years with JWT London

Last week, Crowne Plaza® unveiled a new campaign created by JWT London. It showcases the many ways Crowne Plaza® hotels always put their guests first.

JWT London’s research revealed that the success of a trip very much depends on how guests feel and that whether traveling for business or leisure they want to feel at their best. We also found out that guests of Crowne Plaza don’t necessarily realise how much of a different the services offered make and how much they help them to thrive. ...READ MORE
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JWT London Creates Content-first Approach for Canon

JWT London has created Canon Europe’s biggest ever integrated consumer brand campaign. As part of a three-year communications strategy, ‘Come and See’ will invite consumers to look deeper at the world and inspire people to capture the enriching and captivating stories that unfold all around, every day. The campaign is fully integrated and includes two TV spots directed by Jonathan Glazer. ...READ MORE

The Dow Jane Effect & The Female Economy

There’s an expression: ‘money talks’ , and it would seem that when it comes to what I’m terming the ‘great female enlightenment’ or put more plainly the growing recognition that women exist to do more than….oh I don’t know… snag a starter husband (thanks @NineWest) or agonise over how pretty we really are, money is a powerfully persuasive force. ...READ MORE
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Kenco Sends Powerful Ethical Message With Coffee vs. Gangs Project

Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people's lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world’s largest coffee brands, has embarked on an initiative that brings the brand beyond its limits. ...READ MORE