Tag Archives: JWT London

The Dow Jane Effect & The Female Economy

There’s an expression: ‘money talks’ , and it would seem that when it comes to what I’m terming the ‘great female enlightenment’ or put more plainly the growing recognition that women exist to do more than….oh I don’t know… snag a starter husband (thanks @NineWest) or agonise over how pretty we really are, money is a powerfully persuasive force. ...READ MORE
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Kenco Sends Powerful Ethical Message With Coffee vs. Gangs Project

Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people's lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world’s largest coffee brands, has embarked on an initiative that brings the brand beyond its limits. ...READ MORE
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Cannes Contenders Showcase 2014: Week 1

In anticipation of the upcoming Cannes Lions awards season, we are pleased to kick off our Cannes Contenders Showcase for 2014. Over the next few weeks, we will share a collection of our most pioneering and creative work from across JWT's global network. Join us in celebrating our most notable ideas, and check out our Week 1 Cannes Contenders below. ...READ MORE

Time to Retire the Busy Working Mum

If I could nail down the stimulus that prompted me to research and write the Female Tribes, then it would be simply this: why as a society when we talk about women do we always define her in terms of her responsibilities instead of her achievements?

The totem for this behaviour in the communications landscape must certainly be ‘The busy working Mum.’ How often do we hear the term ‘Busy working Dad’?

The answer is: not often enough. ...READ MORE

We’re Not Giving in to Austerity: Meet the Resilients

As the UK's Chancellor of the Exchequer George Osborne (pictured) dusts off the red box in preparation for this week’s Budget announcement, there are already calls for more help for young people trying to get a start in life. But the latest research from JWT’s Austerity Index reveals that the younger generation are taking matters into their own hands. ...READ MORE

JWT @ SXSWi: All about privacy…

You couldn’t walk three feet without hearing this buzzword at SXSW: Privacy. Its tentacles were far-reaching and a main stream of core conversations in Austin. Discussions ranged from Internet data, hacking, NSA data leaks via Snowden and services such as Wikileaks to new healthcare devices and how privacy can impact targeted marketing services. ...READ MORE

Success at the 2013-2014 Big Fat Yes Awards

Thanks to all that came to this month’s YES awards, it was a great night. JWT YES Awards is a monthly event that celebrates exceptional post and pre-graduate creative talent in the UK, offering the cream of the crop a stamp of approval and a foot in the door of the ad industry. ...READ MORE

JWT @ SXSWi: Lena Dunham, Mark Webb, and Sharon Weinberger

SXSW has provided a valuable insight into a world of others thoughts, processes, opinions and predictions.

In his fascinating Keynote, The Amazing Spider-Man Director Mark Webb gave the audience a detailed insight in to the depth of thought put in to just one element of the film, eloquently describing how his music team, which included big names like Hans Zimmer, Pharrell Williams, Johnny Marr, Mike Einziger and Junkie XL, crafted the soundtrack for Electro (Jamie Foxx). ...READ MORE