Tag Archives: JWT London

Canon TVC 2

JWT London Creates Content-first Approach for Canon

JWT London has created Canon Europe’s biggest ever integrated consumer brand campaign. As part of a three-year communications strategy, ‘Come and See’ will invite consumers to look deeper at the world and inspire people to capture the enriching and captivating stories that unfold all around, every day. The campaign is fully integrated and includes two TV spots directed by Jonathan Glazer. ...READ MORE

The Dow Jane Effect & The Female Economy

There’s an expression: ‘money talks’ , and it would seem that when it comes to what I’m terming the ‘great female enlightenment’ or put more plainly the growing recognition that women exist to do more than….oh I don’t know… snag a starter husband (thanks @NineWest) or agonise over how pretty we really are, money is a powerfully persuasive force. ...READ MORE
hose fight

Kenco Sends Powerful Ethical Message With Coffee vs. Gangs Project

Sustainability has become the norm within the coffee industry and consumers are becoming increasingly skeptical of ethical messages from big brands. In an effort to make a real difference in people's lives, JWT London developed a pioneering, category-redefining idea to reawaken the UK population to Kenco's commitment to doing good. Kenco, one of the world’s largest coffee brands, has embarked on an initiative that brings the brand beyond its limits. ...READ MORE
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Cannes Contenders Showcase 2014: Week 1

In anticipation of the upcoming Cannes Lions awards season, we are pleased to kick off our Cannes Contenders Showcase for 2014. Over the next few weeks, we will share a collection of our most pioneering and creative work from across JWT's global network. Join us in celebrating our most notable ideas, and check out our Week 1 Cannes Contenders below. ...READ MORE
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Time to Retire the Busy Working Mum

If I could nail down the stimulus that prompted me to research and write the Female Tribes, then it would be simply this: why as a society when we talk about women do we always define her in terms of her responsibilities instead of her achievements?

The totem for this behaviour in the communications landscape must certainly be ‘The busy working Mum.’ How often do we hear the term ‘Busy working Dad’?

The answer is: not often enough. ...READ MORE