Listening to Tyson
and a few of the other inspirational scientists at SXSWi makes me wonder. It is clear to me now what my responsibility is in ensuring we keep our kids’ wonder alive so they can become the next generation of scientists and engineers who help solve some of the big—and growing—world problems. But for brands within the commercial advertising environment we operate in what could this mean? (more…)
I went to SXSW looking for love.
I knew I'd find passion, invention, excitement and, shall I say, distraction, but love is different. It's the perfect combination of hope, joy and belonging, the point where everything becomes clear and you finally understand what is worth more than your own self-interest.
So with this quest in mind, I sought out the best minds, meetings and inventions in hopes of inspiring this sense of love and getting a glimpse of what the future could hold for us. (more…)
On a panel discussion called “Big Data Inverted: The Best Candy From Strangers?' the warm up was slow with questions like “Should we use big data to be forward or backward looking” and talk about the role of big data in personalization and utility.
But then something interesting happened: Intel's humanities expert and principle engineer Maria Bezaitas went from bored to frustrated. (more…)
February 5, 2014 • by JWT
Sitting in the airport bar, I wonder what the cost benefit analysis shows for events with an “X” in them.
X-Factor, X-mas and SXSW are three that spring to mind, and it¹s probably not a coincidence that these X-events have sent their participants on a treasure hunt to rediscover their meaning. So the big question is: As we fly out to SXSW, has it lost its meaning in the amorphous singularity it’s become or will the “X” still mark a meaningful spot? (more…)
December 17, 2013 • by JWT
Challenging some long held gender stereotypes, the latest research ‘Masculinity & Modernity: Investigating the Men of Britain Today’ from JWT London
reveals interesting insights about the modern male.
For instance, being married or in a committed relationship is actually more important to men (85%) than it is to women (79%). And expressing emotion, long depicted as a sign of male weakness, is now not just something most men are comfortable with, it is actually a source of pride (62%). (more…)
In a clever hack of a sometimes-frustrating security feature, JWT London
and Nestlé KitKat have replaced Captchas with KitKat bars. To prove that users are not computer bots, Captchas require people to rewrite distorted words. Now, you can swipe along the foil of a digital KitKat to break it apart instead. (more…)