Tag Archives: JWT London

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JWT London explores the Elastic Generation, consumers in their 50’s and 60’s

Whether it is starting a business, traveling the world or looking for love, consumers in their 50s and 60s have consistently demonstrated their trailblazing behavior and youthful attitudes unlike any generation before them. Recently dubbed the Elastic Generation by JWT London, they have shattered stereotypes of what it means to be 50+ today. The Elastic Generation has so diverged from preconceived notions of their age group, that they now form a completely new consumer group. ...READ MORE
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This Christmas, JWT London unveils the fabulous world of Debenhams

[embed]http://www.youtube.com/watch?v=RC5zPKwGPyc[/embed] How exciting would it be to stay overnight in a department store at Christmas and search for the perfect gift? This year, the Debenhams Christmas ad features a group of lucky children doing just that: running around, hiding out and playing together in a Debenhams store at night. The film follows their search in each department for their perfect gift and culminates with Meadow, a six year old girl locating her present, a cuddly Reindeer toy. ...READ MORE
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Crowne Plaza Hotels & Resorts Launch Their First Brand Campaign in Six Years with JWT London

Last week, Crowne Plaza® unveiled a new campaign created by JWT London. It showcases the many ways Crowne Plaza® hotels always put their guests first.

JWT London’s research revealed that the success of a trip very much depends on how guests feel and that whether traveling for business or leisure they want to feel at their best. We also found out that guests of Crowne Plaza don’t necessarily realise how much of a different the services offered make and how much they help them to thrive. ...READ MORE
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JWT London Creates Content-first Approach for Canon

JWT London has created Canon Europe’s biggest ever integrated consumer brand campaign. As part of a three-year communications strategy, ‘Come and See’ will invite consumers to look deeper at the world and inspire people to capture the enriching and captivating stories that unfold all around, every day. The campaign is fully integrated and includes two TV spots directed by Jonathan Glazer. ...READ MORE
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Merging Science and Sports: Shell brings light to a favela in Rio de Janeiro

Two years ago, Shell and JWT London joined forces to shine a light on the world’s energy future. Launching the product of their two-year collaboration this week, JWT London and Shell unveiled a first-of-its-kind player-powered football pitch (soccer for our friends in the U.S.) in the heart of a Rio de Janeiro favela. ...READ MORE