Another week closer to Cannes, another round of our top contenders! From New Zealand, Brazil, London and Beirut, the WORLDMADE work below blends international imagination with deep insights into local markets. This week’s top spots include Ford “Parkies,” Coca-Cola “Thank You, Santa,” The British Army “TA Live,” and Touch “My Plan.” Check out the videos after the jump!
It's week two of our Cannes Contenders Roundup and today we're showcasing work that, whether for a global brand or local client, fully embraces international inspiration and imagination. This week’s top spots include Coca-Cola FM "Amplifier," Taiwan Blood Services Foundations "Red Christmas," HSBC "Serious Play (The Mint)," Gatorade "Sweat and Win Challenge" and Energizer (Litter Genie) "Me Luvz Mahselfz." Check out the videos after the jump! (more...)
We're heading into another exciting year at the 2013 Cannes Lions Festival
, and to celebrate some of our best work we will be sharing our favorite work from across JWT's global network. Over the next five weeks, we’ll be spotlighting work that embodies WORLDMADE
creativity and insight. This week’s Cannes contenders include Kit Kat "Break from Gravity," Nike "Parallel Journeys," Heineken "Longest Merry Christmas," Vodafone "Fakka" and Macy's "Yes, Virginia the Musical." Check out the videos after the jump!
A newly launched quarterly survey from JWT London
, called The Austerity Index, has found that prolonged economic adversity in Britain is drastically altering consumer spending habits. These tough times are producing a nation of savvy budget tacticians who rely on cost-cutting strategies to make their money go further---92% of Britons use at least one coping mechanism to save money. Tracey Follows
, Chief Strategy Officer and Executive Partner at JWT London, observes, "No group has escaped the bite of Austerity Britain."
launched a new Serious Play campaign for HSBC
last month in support of the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament. To commemorate this weekend of celebration and sport, the agency created a spirited online film, complete with guest appearances from rugby's best players, as well as 10,000 Serious Play medallions that were handed out during the tournament.
A traditional staple of British culture and family life, Ambrosia Pudding has launched its first television advertisement in over a decade, created by JWT London
. The campaign, called “This is Pudding,” is JWT London’s first work for the brand, which the agency won late last year as a part of the Premier Foods
business. By tapping into the brand’s iconic yet still relevant appeal, JWT London helps Ambrosia Pudding return to the forefronts of modern families’ minds and plates. (more...)
Taking a fresh approach toward innovative thinking, JWT announced today a new partnership with world-renowned experimental psychologist, Professor Charles Spence, and his Crossmodal Research Laboratory based at the University of Oxford. The alliance which is Spence's first strategic advertising alliance also highlights JWT's continued commitment to innovation and generating forward-thinking output for clients. (more...)
and Shell Helix have launched an industry-leading television series involving professional drivers and Hollywood stars overcoming extreme travel conditions—the mission being to prove the toughness and effectiveness of Shell’s Helix
Ultra premium oil. Airing on the Discovery Channel, this three-part branded series, entitled “Shell Helix: Driven to Extremes,” will launch in over 75 countries around the world, beginning this week. (more...)
Today, the National Centre for Domestic Violence
(NCDV) launched a powerful national television campaign created by JWT London
. The spot takes viewers through a seemingly ordinary situation of a a real estate agent showing a couple around a house. However, upon listening closer, the horrors of domestic violence are seeded in the agent's unexpected descriptions of this dream home. (more...)
As a follow up to HSBC's successful "Lemonade" TV campaign in 2012, JWT London has launched "The Lemon Grove," which shows the same young entrepreneur growing her business internationally. (more...)