Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week looks at the digital divide, the mood graph and ‘feel-good’ fashion. Read about these trends and more on JWT Intelligence.
Millennials plan and make decisions much faster than older generations, but in the uncertain times the Middle East and North Africa is facing, what exactly are their dreams and desires when it comes to forging their future? JWT MENA’s Brand Intelligence team asked 180 Arabs aged 18 to 35 in six key markets a range of insightful “Would you rather…” questions to find out. (more…)