We are proud to introduce Personality Atlas, a unique and pioneering research study that aims to restructure the world map by personality profiles and examine the stereotypes and perceptions of markets across the globe. Led by JWTIntelligence and JWT SONAR, the study includes findings from 6,075 surveyed adults (18+) across 27 markets around the globe. ...READ MORE
A year ago, “bitcoin” held little to no meaning for most people around the world. Today, while many are confused about what the cryptocurrency is exactly, a growing and vocal group of proponents are championing it, arguing that bitcoin could reshape how we view currency and handle financial transactions across the globe. ...READ MORE
On 21 January 2014, three young interns at JWT South Africa - Tal Halili, Katherine Andrews and Thandeka Kunene - won a global competition held by the BBC in partnership with the YCN. The challenge was to devise a creative campaign for the BBC’s ‘World News Service’ and make it appealing to youths outside the United Kingdom. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week looks at the digital divide, the mood graph and ‘feel-good’ fashion. Read about these trends and more on JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week looks at China’s ‘micro-movies,’ death of the dumb phone and Vine stars. Read about these trends and more on JWT Intelligence.
The retail world is poised for change and JWTIntelligence explores this vital business sector in “Retail Rebooted.” Covering innovative business models, shifting consumer behaviors and recent tech developments, JWT’s latest trend report provides insight into the retail world by discussing 20-plus Things to Watch in Retail and spotlighting three specific trends. ...READ MORE
Millennials plan and make decisions much faster than older generations, but in the uncertain times the Middle East and North Africa is facing, what exactly are their dreams and desires when it comes to forging their future? JWT MENA’s Brand Intelligence team asked 180 Arabs aged 18 to 35 in six key markets a range of insightful “Would you rather…” questions to find out. ...READ MORE
For the latest installment of JWT’s AnxietyIndex, we compared levels of anxiety across 27 markets, as well as the drivers of that anxiety. Using SONAR™, JWT’s proprietary online research tool, we surveyed people in Western Europe (Finland, France, Germany, Italy, Spain, the U.K.), Eastern Europe (the Czech Republic and Russia), the Middle East and Africa (Egypt, Pakistan, Saudi Arabia, South Africa), North Asia (China, Hong Kong, Japan, South Korea), South Asia (Australia, India, Indonesia, Singapore, Thailand), North America (Canada and the U.S.) and South America (Brazil, Argentina, Colombia, Mexico). ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at ‘The Great Deceleration,’ crisis slang and ‘peak beard.' Read about these trends and more on JWT Intelligence.
It may feel like physical mail is a thing of the past, but according to the latest trends report by JWTIntelligence, this form of communication--and the postal service--is here to stay. The world still needs packages delivered and, furthermore, people are developing a greater appreciation for “slow communication.” As outlined in the newly released “The Future of Correspondence” trends report, slower, more traditional communications, and the fusion of digital and physical exchanges are on the rise. ...READ MORE