A new study from J. Walter Thompson Intelligence and OPAM (Out Professionals in Advertising and Media) examines how Americans feel about ads featuring transgender people.
J. Walter Thompson Intelligence is J. Walter Thompson Company's global practice for data, research, insight, trends and innovation. The specialized practice is the company's center for provocative thinking that focuses on identifying shifts in the global zeitgeist....READ MORE
The Cannes Lions International Festival of Creativity is a hub for global key trends. At the heart of any good advertising market campaign is the integration and collaboration of various sectors of this expanding industry. J. Walter Thompson Intelligence observed the key trends revealed at Cannes 2016 and published a blog post on how the advertising industry is quickly expanding it's creative frontiers.
Cannes Lions this year saw the ad industry expanding its creative capabilities....READ MORE