Tag Archives: JWT Brazil

“The Unexpected Choir” delivers strong anti-smoking message

JWT Brazil has worked extensively with the A.C.Camargo Cancer Center to spark cancer awareness in unexpected and hard-hitting ways. Their latest campaign surprised an audience expecting to listen to the São Paulo University choir. Instead, a choir of 12 laryngectomy patients sang to them, showing them first-hand the detrimental risks of smoking. ...READ MORE

JWT in 2013: Cheers to a Year of Innovation

New business wins across the network, award-winning new work, and great new additions to JWT's roster of talent has rounded out our year in 2013. As we look ahead to 2014, we're gearing up for a very special celebration. Next year marks JWT's 150th anniversary---celebrating decades of innovation and creativity, and creating pioneering ideas people want to participate with. We’re proud to celebrate our heritage and our strengths as a network. Most importantly, we celebrate our people, whose creativity and passion for pioneering will help us write the next 150 years of history. ...READ MORE

JWT Brazil sends KIT KATs to Zlatan Ibrahimovic

When Portugal and Sweden played a football match to determine who would qualify for the 2014 World Cup, it wasn’t just a duel between two countries. It was a duel between two of the world’s best football players: Portugal’s Cristiano Ronaldo and Sweden’s Zlatan Ibrahimovic. Though both men demonstrated their incredible athletic prowess during the match, Ronaldo’s hat trick sealed the deal – Portugal will go to Brazil! ...READ MORE

JWT Brazil spreads breast cancer awareness through graffiti intervention

Graffiti is the newest ally of A.C.Camargo Cancer Center and JWT Brazil in providing quality information about the prevention, early diagnosis and treatment of breast cancer. To raise awareness, JWT Brazil used the city’s extensive graffiti art to spread an important message. In an “Outubro Rosa” (“Pink October”) intervention, paper was pasted over existing imagery of nude women to mimic a mastectomy, leaving behind a surgical scar. ...READ MORE

Worldmade Gallery Artist Spotlight: Guillermina Fernandez

Guillermina Fernandez says that in São Paulo, “There is art everywhere for those that are willing to look for it.” A Systems and Business Analyst at JWT São Paulo, the subject of the latest installment of our Worldmade Gallery Artist Spotlight series probably doesn’t have to look too far. Guillermina’s an artist herself and captures idyllic settings with the stroke of a brush. ...READ MORE

JWT Sao Paolo creates an easy way to track buzz

The Internet thrives on commentary, and every good brand manager knows it’s important to keep track of what’s being said about your brand. The thing is, the news no longer travels only through major publications. It’s the age of social media; a celebrity’s Instagram photo might carry as much promotional weight as an article in the Wall Street Journal. JWT Sao Paolo is addressing the problem with BrandMagz, a tool that streamlines digital buzz-tracking. ...READ MORE

Leadership changes in JWT Brazil

Exciting news out of JWT Brazil; Stefano Zunino has been given the global role of Head of Digital Worldwide as Ezra Geld becomes the new CEO of JWT Brazil, reporting to Stefano. Stefano retains his title as Chairman and CEO of JWT Brazil Group, which is comprised of JWT, CASA, i-Cherry and Mutato. Hailing from a diverse background of experience, from media to account to digital, the two will each play an integral part as JWT Brazil continues its rapid growth and creative excellence.  ...READ MORE

Cannes Lions 2013 Recap

Each year at Cannes, agencies have the opportunity to showcase their best creative ideas. Talent from across our network spanning Dubai, San Juan, Shanghai, London, Brazil, Copenhagen, New York, Mexico City, Beijing and India brought home a total of 28 coveted Lions at Cannes 2013. A special congratulations goes out to two pioneering offices: JWT Cairo for their first Gold Lion and JWT Manila for bringing home the country's second Gold Lion. ...READ MORE

JWT Brazil creates “Superformula”

The AC Camargo Cancer Center and Warner Bros have banded together with JWT Brazil to create the “Superformula to Fight Cancer.” This beautiful and heart warming campaign blends the heartaches and hardships of being a child fighting cancer, with the super-human ability and wonder of some of “The Justice League’s” best known superheroes.

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JWT Cannes Contenders Roundup: Week 5

Twenty—it’s the number of days left as we countdown to Cannes Lions. To top off our fifth and final round of Cannes Contenders, today we share work ranging from a carnival float powered by pee to a live-streaming tourism campaign. Check out the videos for Microsoft “Windows 8 Training Camp,” AfroReggae “Electric Pee,” Ford “Ford Manual,” and Egyptian Tourist Authority “Egypt Live" after the jump!   ...READ MORE