We often take for granted the accuracy of online mapping services, assuming that the information they offer is unbiased and fair, yet this is not the case. In Brazil, many favelas (slums) have historically been invisible to search engines, being blank spaces on digital maps. Social platform Tá No Mapa (on the map) is an innovative project in social inclusion that aims to fix this problem, promoting digital citizenship and opportunity.
As we reach our final week of the Cannes Contenders Showcase, we are thrilled to share work from JWT offices in Atlanta, Amsterdam, Beijing, Sydney, Brazil and Lima. We have an exciting week ahead at the Cannes Lions International Festival of Creativity and look forward to celebrating all of our innovative and pioneering ideas. ...READ MORE
Around the world, pairs of young creatives competed in the annual Cannes Young Lions competition. Local Cannes Lions representatives in each country selected one team through a pre-selection process and invited them to compete against top talent for a remarkable reward: a trip to the Cannes Lions Festival of Creativity and the opportunity to receive their awards on stage at the industry’s most important event of the year. The candidates submitted their ideas and work across several categories: Cyber, Design, Film, Media, PR, Print and Marketers. This year JWT is proud to share that several of our young talent teams have been selected from across our network in: Chile, Athens, Mexico, Australia, China, Singapore, Costa Rica and Brazil. ...READ MORE
In this week's Cannes Contenders Showcase we feature great work from JWT offices in Brazil, Spain, Bangkok, Australia, Canada, and San Juan. Check out the work below and share your favorites using #JWTCannes. ...READ MORE
This piece, written by Ricardo John, Chief Creative Officer of JWT Brazil, considers the importance of 2014 for Brazil on the eve of both Cannes and the World Cup. ...READ MORE
Last week, in anticipation of the upcoming Cannes Lions awards season, we kicked off our annual Cannes Contenders Showcase with some innovative creative work from our offices in India, Bangkok, London, Amsterdam, San Juan, Brazil, Canada, and Dubai. This week, we're excited to bring you yet another round contenders and remarkable work from across our global network. Check out the work below and share your favorites using #JWTCannes. ...READ MORE
In anticipation of the upcoming Cannes Lions awards season, we are pleased to kick off our Cannes Contenders Showcase for 2014. Over the next few weeks, we will share a collection of our most pioneering and creative work from across JWT's global network. Join us in celebrating our most notable ideas, and check out our Week 1 Cannes Contenders below. ...READ MORE
JWT Brazil has worked extensively with the A.C.Camargo Cancer Center to spark cancer awareness in unexpected and hard-hitting ways. Their latest campaign surprised an audience expecting to listen to the São Paulo University choir. Instead, a choir of 12 laryngectomy patients sang to them, showing them first-hand the detrimental risks of smoking. ...READ MORE