We often take for granted the accuracy of online mapping services, assuming that the information they offer is unbiased and fair, yet this is not the case. In Brazil, many favelas (slums) have historically been invisible to search engines, being blank spaces on digital maps. Social platform Tá No Mapa (on the map) is an innovative project in social inclusion that aims to fix this problem, promoting digital citizenship and opportunity.
What's the most cumbersome part of political campaigns? The posters and illegal stands left behind when elections are over. In fact, in Sao Paolo Brazil, political campaigns generated more than 250 tons of trash. In past years, no one has known what to do about all the clutter strewn along the sides of the roads, but this year JWT Brazil and Mobilize Brasil, a portal for content on sustainable urban mobility, came up with an incredible solution. ...READ MORE
In recognition of their competence and the development of their respective areas, JWT Brazil's CEO, Ezra Geld, promoted Aline Moda, Head of Media, and Isabella Mulholland, Head of Planning, as new members of the agency's Board. "These new appointments for Isabella and Aline are the result of the professionalism with which they have added value to our clients’ businesses and to the agency," explains Geld. ...READ MORE
Ezra Geld, CEO of JWT Brazil, has studied in both the U.S. and U.K., and has experience across consulting, media strategy and planning backgrounds. He began his career in London at PHD, primarily servicing media clients such as the BBC and The Guardian/Observer. He returned to Brazil in 2004, joining JWT as Media and Insights Director. Over the ensuing years, he then moved into client services and a broader management role. ...READ MORE
As we reach our final week of the Cannes Contenders Showcase, we are thrilled to share work from JWT offices in Atlanta, Amsterdam, Beijing, Sydney, Brazil and Lima. We have an exciting week ahead at the Cannes Lions International Festival of Creativity and look forward to celebrating all of our innovative and pioneering ideas. ...READ MORE
Around the world, pairs of young creatives competed in the annual Cannes Young Lions competition. Local Cannes Lions representatives in each country selected one team through a pre-selection process and invited them to compete against top talent for a remarkable reward: a trip to the Cannes Lions Festival of Creativity and the opportunity to receive their awards on stage at the industry’s most important event of the year. The candidates submitted their ideas and work across several categories: Cyber, Design, Film, Media, PR, Print and Marketers. This year JWT is proud to share that several of our young talent teams have been selected from across our network in: Chile, Athens, Mexico, Australia, China, Singapore, Costa Rica and Brazil. ...READ MORE