November 26, 2013 • by JWT
November 14, 2013 • by JWT
When Portugal and Sweden played a football match to determine who would qualify for the 2014 World Cup, it wasn’t just a duel between two countries. It was a duel between two of the world’s best football players: Portugal’s Cristiano Ronaldo and Sweden’s Zlatan Ibrahimovic. Though both men demonstrated their incredible athletic prowess during the match, Ronaldo’s hat trick sealed the deal – Portugal will go to Brazil! (more…)
October 18, 2013 • by JWT
Graffiti is the newest ally of A.C.Camargo Cancer Center and JWT Brazil
in providing quality information about the prevention, early diagnosis and treatment of breast cancer. To raise awareness, JWT Brazil used the city’s extensive graffiti art to spread an important message. In an “Outubro Rosa” (“Pink October”) intervention, paper was pasted over existing imagery of nude women to mimic a mastectomy, leaving behind a surgical scar. (more…)
Guillermina Fernandez says that in São Paulo, “There is art everywhere for those that are willing to look for it.” A Systems and Business Analyst at JWT São Paulo
, the subject of the latest installment of our Worldmade Gallery Artist Spotlight series
probably doesn’t have to look too far. Guillermina’s an artist herself and captures idyllic settings with the stroke of a brush. (more…)
The Internet thrives on commentary, and every good brand manager knows it’s important to keep track of what’s being said about your brand. The thing is, the news no longer travels only through major publications. It’s the age of social media; a celebrity’s Instagram photo might carry as much promotional weight as an article in the Wall Street Journal. JWT Sao Paolo
is addressing the problem with BrandMagz
, a tool that streamlines digital buzz-tracking.
Exciting news out of JWT Brazil
; Stefano Zunino
has been given the global role of Head of Digital Worldwide as Ezra Geld
becomes the new CEO of JWT Brazil, reporting to Stefano. Stefano retains his title as Chairman and CEO of JWT Brazil Group, which is comprised of JWT, CASA
. Hailing from a diverse background of experience, from media to account to digital, the two will each play an integral part as JWT Brazil continues its rapid growth and creative excellence. (more…)
Each year at Cannes, agencies have the opportunity to showcase their best creative ideas. Talent from across our network spanning Dubai, San Juan, Shanghai, London, Brazil, Copenhagen, New York, Mexico City, Beijing and India brought home a total of 28 coveted Lions at Cannes 2013. A special congratulations goes out to two pioneering offices: JWT Cairo
for their first Gold Lion and JWT Manila
for bringing home the country's second Gold Lion. (more…)
The AC Camargo Cancer Center and Warner Bros have banded together with JWT Brazil
to create the “Superformula to Fight Cancer.”
This beautiful and heart warming campaign blends the heartaches and hardships of being a child fighting cancer, with the super-human ability and wonder of some of “The Justice League’s” best known superheroes.
Twenty—it’s the number of days left as we countdown to Cannes Lions. To top off our fifth and final round of Cannes Contenders
, today we share work ranging from a carnival float powered by pee to a live-streaming tourism campaign. Check out the videos for Microsoft “Windows 8 Training Camp,” AfroReggae “Electric Pee,” Ford “Ford Manual,” and Egyptian Tourist Authority “Egypt Live" after the jump!
Another week closer to Cannes, another round of our top Contenders
! From New Zealand, Brazil, London and Beirut, the WORLDMADE work below blends international imagination with deep insights into local markets. This week’s top spots include Ford “Parkies,” Coca-Cola “Thank You, Santa,” The British Army “TA Live,” and Touch “My Plan.” Check out the videos after the jump!
A wake-up call fit for a rock star, the 91 Rock Clock
is the latest mobile app created by JWT Brazil
and Agéncia Casa
. Developed for Brazilian radio station 91 Rock Radio, the first alarm begins by playing soft rock, but plays increasingly harder styles of rock each time the user hits the 'snooze' button. Rise and rock-n-roll.