Tag Archives: interactive

Announcing J. Walter Thompson’s history of advertising

In celebrating J. Walter Thompson's milestone anniversary this year, our agency's unique story has come to the fore. From the “once upon a time” of our beginnings as Carlton & Smith to 15 decades of pioneering achievements, in our 150th year we have celebrated our great work, passionate people, and longstanding brand partnerships. Every one of these moments have helped JWT thrive year after year from 1864 to today. ...READ MORE

JWT Canada celebrates Mazda launch with interactive movie experience

Ever felt that your TV wasn’t big enough for your favorite video game? Then you will love JWT Canada’s latest move for Mazda - turning Cineplex cinemas in Toronto and Vancouver into a mass gaming environment. Movie-goers enjoyed a new pre-film experience celebrating the launch of the new 2014 Mazda3 by using their smartphones to play a driving game on the big screen. ...READ MORE

JWT Bangkok’s “Reflection” wins Gold at Spikes Asia

Some of the most remarkable work is created when both agency and client are willing to be daring and edgy. That’s what happened when JWT Bangkok teamed up Oriental Princess, a Thai skincare and cosmetics retailer. They produced “Reflection,” a campaign which won Gold at Spikes Asia just last week! This mini-movie series offers a fresh take on femme fatale that is not often seen in beauty product advertising in Thailand. There's nothing "cutesy" about it. ...READ MORE

Android launches a sweet new OS with Nestlé KitKat

In a surprise move, Google announced yesterday an exciting partnership with Nestlé, naming the anticipated new Android mobile OS 'Kit Kat' in honor of their developers' favorite treat. To celebrate the launch, JWT London created a playful parody campaign for the new "Android KitKat." JWT revamped the website for the beloved chocolate-covered wafer to feature KITKAT 4.4—the most advanced chocolatey product yet!  ...READ MORE

From the Floor and More at SXSWi

Just as we did last year, we took a spin around the bustling SXSW Trade Show floor in the Austin Convention Center. There were hundreds of exhibitors from across the globe, and while it was initially a totally overwhelming room, it was also a great chance to jump into a world of startups, established brands, and everything in between. We visited booths and talked with exhibitors about their products, developments, ideas and novel inventions. Below are some of our favorite highlights. ...READ MORE

JWT Goes to Austin for SXSWi 2013

This week we’re excited to nerd out at one of the largest tech conferences in the U.S. In three days, JWTers from across our network will arrive in Austin for SXSW Interactive. This year we have a number of exciting JWT powered events and projects, in addition to taking in all that the conference has to offer. Whether you’re attending or just following the action online, here are some resources and links for all things JWT down at SXSWi (March 8—12). ...READ MORE

JWT Brazil and Coca-Cola get ready for the FIFA World Cup

Fans from around the world will join together to celebrate during the FIFA World Cup 2014, which is just around the corner. JWT Brazil is getting ready for this major event with some exciting interactive work for Coca-Cola. The agency is offering an opportunity for fans from around the world to connect through Coca-Cola using collectable mini-bottles, augmented reality and Facebook. ...READ MORE

Exploring Old Sam’s cabin in John West Youtube takeover

The loveable Old Sam has been the spokesperson for John West canned fish for many years and in the latest work from CheethamBell JWT Manchester, we learn that he enjoys staring contests, tricking seagulls and fighting piñatas. The interactive YouTube takeover for John West, part of the brand's ‘Discover The Story’ campaign, invites visitors to poke around the trawler and hear the tales behind the trinkets that lay in Old Sam's Cabin. ...READ MORE

Vote for JWT’s SXSW 2013 Panels!

It feels like we just unpacked from Austin, but we are already ramping up for another great year at SXSW Interactive 2013. We’ve put together some must-see sessions to share next year, but we need your votes for a chance to present! Read on to explore our full list of panels. ...READ MORE