Tag Archives: hsbc

JWT Brazil’s Ricardo John named advertising professional of the year at 2014 Prêmio Colunistas

The 38th annual Prêmio Colunistas São Paulo was held on October 25 in Curitibia, Brazil. Sponsored by Associação Brasileira dos Colunistas de Marketing e Propaganda (ABRACOMP) and organized by Espaço de Marketing, the awards show was segmented into 13 categories: Integrated Media, Film, Radio, Print Media, Outdoor Media, Digital, Technical, Promo, Direct Marketing, Design, Media, Innovation and New Generation. ...READ MORE

JWT Cannes Contenders Roundup: Week 2

It's week two of our Cannes Contenders Roundup and today we're showcasing work that, whether for a global brand or local client, fully embraces international inspiration and imagination. This week’s top spots include Coca-Cola FM "Amplifier," Taiwan Blood Services Foundations "Red Christmas," HSBC "Serious Play (The Mint)," Gatorade "Sweat and Win Challenge" and Energizer (Litter Genie) "Me Luvz Mahselfz." Check out the videos after the jump!                                      ...READ MORE

JWT London captures Hong Kong Sevens spirit in new campaign for HSBC

JWT London launched a new Serious Play campaign for HSBC last month in support of the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament. To commemorate this weekend of celebration and sport, the agency created a spirited online film, complete with guest appearances from rugby's best players, as well as 10,000 Serious Play medallions that were handed out during the tournament. ...READ MORE

JWT campaigns make AdForum’s Greatest Hits of 2012

Like a great record, brilliant pieces of advertising can be appreciated over and over. JWT is proud to spotlight three offices that have been featured on AdForm's Greatest Hits of 2012. The Greatest Hits of 2012 outlines the year's most watched creative work in three categories: interactive, web and digital, print and outdoor, and film and television. ...READ MORE

JWT London launches ‘The Ideas Exchange’, a new BBC series featuring global business leaders

Innovation is an essential part of business success, and many of the world’s leading business minds are notable for their bold approach to challenges. In a new business series on BBC World News, the format for which was developed by JWT London and Gogglebox Entertainment, The Ideas Exchange gives viewers a chance to hear the remarkable discussions between the some of the world’s most interesting business men and women. ...READ MORE

JWT London and HSBC kick a goal with Hong Kong Sevens spot

The weekend of March 24 marked one of the highlights of Hong Kong’s social calendar — the Hong Kong Sevens Rugby tournament. The HSBC team at JWT London were met with a challenge: capture the passion and commitment from athletes and spectators alike, in a 90 second spot, to deliver a real roar to HSBC’s sponsorship of the event. Currently sitting at over 340,000 views on Youtube, the result sure packed a punch and we spoke to Axel Chaldecott, global creative director on HSBC, to get a behind-the-scenes peek at what it was like to make ‘Serious Play.’ ...READ MORE