January 27, 2014 • by JWT
What is stronger than steel cable and grows faster than any plant in the world?
If you think the answer includes the word ‘super’ you’re not far off. Bamboo is a super-material, something HSBC believes is capable of replacing steel as a building material in emerging global markets. (more…)
It's week two of our Cannes Contenders Roundup and today we're showcasing work that, whether for a global brand or local client, fully embraces international inspiration and imagination. This week’s top spots include Coca-Cola FM "Amplifier," Taiwan Blood Services Foundations "Red Christmas," HSBC "Serious Play (The Mint)," Gatorade "Sweat and Win Challenge" and Energizer (Litter Genie) "Me Luvz Mahselfz." Check out the videos after the jump! (more…)
launched a new Serious Play campaign for HSBC
last month in support of the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament. To commemorate this weekend of celebration and sport, the agency created a spirited online film, complete with guest appearances from rugby's best players, as well as 10,000 Serious Play medallions that were handed out during the tournament.
January 30, 2013 • by JWT
As a follow up to HSBC's successful "Lemonade" TV campaign in 2012, JWT London has launched "The Lemon Grove," which shows the same young entrepreneur growing her business internationally. (more…)
September 4, 2012 • by JWT
Like a great record, brilliant pieces of advertising can be appreciated over and over. JWT is proud to spotlight three offices that have been featured on AdForm's Greatest Hits of 2012
. The Greatest Hits of 2012 outlines the year's most watched creative work in three categories: interactive, web and digital, print and outdoor, and film and television.
Innovation is an essential part of business success, and many of the world’s leading business minds are notable for their bold approach to challenges. In a new business series on BBC World News, the format for which was developed by JWT London
and Gogglebox Entertainment, The Ideas Exchange
gives viewers a chance to hear the remarkable discussions between the some of the world’s most interesting business men and women. (more…)
Cannes is less than two weeks away, which means it is time to start predicting some winners! We’d say the odds on these three contenders are pretty good thanks to their innovative approaches to using media.
The weekend of March 24 marked one of the highlights of Hong Kong’s social calendar — the Hong Kong Sevens Rugby tournament. The HSBC team at JWT London were met with a challenge: capture the passion and commitment from athletes and spectators alike, in a 90 second spot, to deliver a real roar to HSBC’s sponsorship of the event. Currently sitting at over 340,000 views on Youtube, the result sure packed a punch and we spoke to Axel Chaldecott
, global creative director on HSBC, to get a behind-the-scenes peek at what it was like to make ‘Serious Play.’ (more…)
The opportunity to work with talented, fantastic people motivates David Wallace
on a daily basis. As global chief executive for HeathWallace, David says quality and
passion drives his team’s desire to create great brand experiences for clients. Get to
know David as he leads dotJWT