Tag Archives: global

JWT’s 27-country AnxietyIndex study examines global consumer anxiety

Anxiety frequently informs brand and product choices, meaning brands must understand those anxieties and address them proactively—not by exploiting fear, but by finding better ways to connect with consumers looking for trust, credibility, reassurance and answers. So what’s keeping the world up at night? JWT’s newly released AnxietyIndex finds out. ...READ MORE

What’s keeping the world up at night? Anxiety around the globe in 2 minutes

For the latest installment of JWT’s AnxietyIndex, we compared levels of anxiety across 27 markets, as well as the drivers of that anxiety. Using SONAR™, JWT’s proprietary online research tool, we surveyed people in Western Europe (Finland, France, Germany, Italy, Spain, the U.K.), Eastern Europe (the Czech Republic and Russia), the Middle East and Africa (Egypt, Pakistan, Saudi Arabia, South Africa), North Asia (China, Hong Kong, Japan, South Korea), South Asia (Australia, India, Indonesia, Singapore, Thailand), North America (Canada and the U.S.) and South America (Brazil, Argentina, Colombia, Mexico). ...READ MORE

JWT chosen to reignite Nokia brand

Mobile phone giant Nokia has set out to reinvent its global brand image and reclaim itself a market leader. Embracing its position as a challenger brand, Nokia is looking to a new marketing strategy and has awarded global creative duties for the overall Nokia brand to JWT. By leveraging the agency's global network, JWT will increase Nokia's presence in domestic and international markets. This expanded scope of work is a great win for JWT, who has been doing creative work for Nokia since 2007. ...READ MORE

Worldmade in action: JWT Paris “High Five” connects new talent to global network

Each year, the Association for the Promotion of French Advertising (AACC) invites promising advertising students to visit agencies across France. Contributing to JWT's history of firsts, JWT Paris wanted to do more than just open the doors to its agency. Using JWT's Worldmade creative philosophy, JWT Paris decided to showcase the breadth of our network by creating High Five, the world's first global speed recruiting video operation. Through five minute video interviews with JWTers from five offices across five continents, High Five gave fifty students the opportunity to land one of five internships outside France. ...READ MORE

The American Dream is Universal

Reflecting on the 57th presidential inauguration, the latest report from JWT Intelligence  explores how the principles of the American Dream echo across borders. Once considered a national ideal, the American Dream is no longer exclusive to the United States. In a JWT Intelligence survey taken last October, 5,625 people in 25 countries were asked to express key components of their nation’s Dream--90% of them revealed factors that align with those of the American Dream. ...READ MORE

Shaping TV as a Supermedium: Where Hollywood, Silicon Valley and Madison Avenue Meet

As we transition from a push economy that anticipates consumer demand to a pull economy shaped by open and flexible production platforms, network technologies and innovation are having a deeper impact not only in how stories are told and delivered but also how brands deliver value to customers. Brands are embracing the latest technologies, and startups and agencies are willing to collaborate. ...READ MORE

JWT Atlanta Named Agency of Record in North America for Pennzoil and Quaker State

Exciting news out of JWT Atlanta. Today Pennzoil and Quaker State announced that they have named JWT Atlanta agency of record in North America. Effective immediately, the agency will be leading brand strategy, brand planning, social strategy and execution, creative development and production for the Pennzoil and Quaker State brands in North America. ...READ MORE

Inspire and get inspired: Young talent show their creativity at Spikes Asia

Where does inspiration come from? The top of a mountain? The bottom of a beer glass? For the fine arts students who competed in JWT’s second annual Wall of Inspiration at Spikes Asia, inspiration came in the form of wise words spoken by respected agency executives.

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Chatting with Rohit and Udayan, Winners of the ‘Ad Age’ Global Cover Contest

On Monday, Advertising Age announced that Rohit Dhamija and Udayan Chakravarty, two young creatives at JWT Delhi are the winners of the 2012 Global Cover Contest. Their winning cover design, “Streets”, has earned Rohit and Udayan a trip to the Cannes Lions Festival where they will be honored and celebrated amongst a global audience. We were able to catch the winning pair before they fly out to Cannes to speak with them about the competition, how it felt to win big, and what they’re most excited  for in Cannes. ...READ MORE