JWT Intelligence Trend Strategist, Will Palley reports from the “Contagious” magazine Now/Next/Why conference in New York City and discusses the shift from digital consumption to digital production. 

While the Maker movement is focused on old-fashioned, hands-on tinkering, we’re seeing the parallel rise of Digital Makers: a generation of coders who will start using their tech knowhow to build their own solutions and tools rather than waiting for someone else to do it for them. A presentation on the “Coding Generation” at Contagious magazine’s Now/Next/Why event in New York last week spotlighted the growing role coding is playing in culture, as an important technical skill and in the popular imagination. (more...)