Tag Archives: food

XM Asia Pacific rebrands Singapore’s Prestigious Saint Pierre restaurant

The renowned Saint Pierre restaurant has reopened and is ready to serve food connoisseurs once again, but this time, the prestigious eatery offers a completely reinvented experience, fully designed by XM Asia Paific. Complete with a new logo, menu design and collateral, the rebranding blends Saint Pierre's storied history with a modern edge. XM Asia Pacific's work for the award-winning eatery compliments the Saint Pierre's new Quayside Isle location at Sentosa Cove in Singapore. ...READ MORE

JWT London Client Ambrosia Pudding Returns to TV with First Ad in Over a Decade

A traditional staple of British culture and family life, Ambrosia Pudding has launched its first television advertisement in over a decade, created by JWT London. The campaign, called “This is Pudding,” is JWT London’s first work for the brand, which the agency won late last year as a part of the Premier Foods business. By tapping into the brand’s iconic yet still relevant appeal, JWT London helps Ambrosia Pudding return to the forefronts of modern families’ minds and plates. ...READ MORE

Tell Me About Yourself: Becoming a Societal Brand

In our continued coverage of NY Social Media Week 2013, MAS Intern Eric Gorodetsky recaps "Societal Brands In a Social World."

Your company is no longer holding interviews.  Your consumers are.  The tables have turned. We’re in a new marketplace in which consumer demand drives companies. You’re in the hot seat now. Tell me about yourself. ...READ MORE

Trends Roundup: The world’s social media capital, stressed Millennials and luxe closets

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at why Brazil is “the social media capital of the universe,”  Millennials disproportionally suffer high levels of stress and anxiety, and luxury closets are on the rise. Read about these trends and more on JWT Intelligence.

Trends Roundup: The P2P economy, graphene and the top emerging markets

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of peer-to-peer economy, the growing popularity of graphene ("the world's strongest material"), and the top 20 emerging markets according to Bloomberg Busienssweek. Read about these trends and more on JWT Intelligence.

Trends Roundup: Davos thus far, the rise of superbugs and Google’s driverless car

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the latest on Davos, the rise of superbugs, and Google's driverless car. Read about these trends and more on JWT Intelligence.

Trends Roundup: CES 2013, ‘Generation LGBTQIA’ and totalitarian restaurants

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include CES 2013, a new perspective on gender from ‘Generation LGBTQIA’ and totalitarian restaurants. Read about these trends and others on JWT Intelligence.

Trends Roundup: Geekiness, the quantified self and 100 Things to Watch in 2013

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include a boom in science-related social media postings, the quantified self, and JWT Intelligence's 100 Things to Watch in 2013. Read about these trends and others on JWT Intelligence.

JWT’s 10 trends shaping consumer mindset and behavior in 2013

Each year the team over at JWT Intelligence shares their forecast of trends set to drive consumer behavior in the coming year and beyond. The eighth annual “10 Trends Report” reflects evolutions in technology and its growing impact on our everyday lives.  ...READ MORE