Meet Lars: He is an average 28 year-old guy from Berlin who also happens to be on a life-changing journey to get his body back in shape. And as we all know, fitness can literally be an uphill struggle. Lucky for Lars, he doesn’t have to go the journey alone. In a joint venture between JWT Germany and Buddybrand, JWT Buddies launched the campaign “Lass Lars Laufen” (Let Lars Run) for Energizer and invites everyone on the Internet along for the ride. (more...)