Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at healthier fast food, Facebook's evolution, and Hollywood's latest challenge. Read about these trends and more on JWT Intelligence
Part two of a five-part interview series about the challenges and opportunities that social media presents to the brand idea.
To succeed in social channels, marketers can embrace one of the things that social media does best: the sharing of content. Social channels have a voracious appetite for content—users want to comment, like, tweet, blog, and pin. Branded content answers those needs by offering up entertaining and stimulating material. But, as Ingrid Bernstein
, Director of Experience at JWT New York
, tells me in our interview, marketers need to take on strategic and production hurdles to turn their brand into a content brand. (more...)
2012 was a major year for social media. Brands embraced social with innovative campaigns, new social platforms demanded our attention, and news from companies like Facebook dominated the headlines. As social media evolves, the challenge lies in staying on top, if not ahead, of these rapid and constant changes. Based on research and discussion of social features, trends, and research, Digitaria's Social Community Strategist, Samantha Afetian, breaks down a list of things we might see in 2013. (more...)
What’s an ad without an insight?
OK, so not the cleverest riddle ever written, but for any of the ad creatives out there looking for a bit more inspiration than you might find at the Irish pub down the block, keep reading. If you’re already a creative genius with more awards than will fit on your desk, at the very least, you’ll be mildly entertained.
Pocket-size palm readings? There’s an app for that! Launching a revolutionary new iPhone app for Watkins Books
, JWT London
—the world’s first interactive and social palm-reading app that brings together divination, technology and advertising. (more...)
Director of Digital Marketing at JWT Melbourne, Josie Brown, presented at this year’s Australian Food & Grocery Council. Lending her expertise on improving customer communication, Josie offered practical insights into driving business growth through digital. Read her presentation below.
Fifteen years ago, digital marketing was almost as simple as building your new website. Today, there’s much more to think about. As the Internet and our array of gadgets grow, so does complexity. No doubt, the rapid pace of digital media growth has transformed the way consumers behave and interact with each other and businesses. Today I want to look at how consumer technology fits into business strategy and how it can be used to influence shopper choices and generate sales. (more...)
Cars are fun, but car maintenance? Not so much. To help shake off the stress of maintenance, Jiffy Lube and JWT Atlanta
created Anxiety Crusher
, a Facebook monster truck game where people can ‘crush’ their anxieties. (more...)
Last week I attended the 4A’s Transformation Conference in Los Angeles. We spend so much time in this business competing against each other, and we all share the same pressures. It was nice to come together to share our stories, insights and ideas on how we can continue to evolve as an industry. Let’s call it an energizing advertising/marketing “U.N. meeting.” (more...)
Kit Kat's Facebook fans were entertained with a unique live event earlier this month, where they watched their personal photographs be transformed into original caricatures by Kit Kat artists, as part of the "Break Time Friday" campaign. (more...)
Facebook’s anticipated release of Timeline for Pages will have some major implications for branded Facebook strategies. Thru the end of the month, brand page admins have a chance to test and tinker with the new features before Timeline becomes public. There are a host of changes which include: a cover photo, removal of the landing page, apps relocation, direct messaging, premium ad platform and more.
With the right approach, these changes can be tools to create richer brand experiences and communication with fans. Check out XM’s full overview and guidelines for using Timeline on their blog