Tag Archives: energy

AfroReggae and JWT Brazil give power to the pee

You may know Rio de Janeiro’s Carnival for being Brazil’s famous festival and host to dazzling costumes, floats and entertainment. You may know it less for being the country’s worst public sanitation nightmare. Considered the world’s largest carnival, the event draws two million people each day to the streets of Rio to laugh, to dance, to revel, and to pee. ...READ MORE

Trends Roundup: The ‘superstorm’ era, paperless classrooms and bananas as the new potatoes

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week includes expert warnings about an era of “superstorms,” the advent of paperless classrooms in the United Arab Emirates, and bananas as the new potatoes. Read more at JWT Intelligence.

Trends Roundup: Africa’s new tech hubs, ‘granular level’ realness, and trendy food startups

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at Africa’s new tech hubs, ‘granular level’ realness, and trendy food startups. Read more at JWT Intelligence.

Trends Roundup: Mobile privacy, digital Hollywood and American ‘tifo’

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the apps and the issue of mobile privacy, digital Hollywood, and American soccer seeing more fan created spectacles, also known as "tifo" moments. Read more at JWT Intelligence.

SCANA Energy campaign turns up the heat



JWT Atlanta launched Affairs of the Flame, a fully integrated campaign for its longtime client SCANA Energy, Georgia’s most trust natural gas provider. As summer ends and fall draws near, the start of natural gas renewal season dawns upon us—loyalties to competitor gas providers are questioned, decisions are made, and relationships are torn apart. Sounds like a bit of a soap opera if you ask us, and that’s exactly what JWT Atlanta thought, creating a string of webisodes, TV and print ads, found on www.AffairsoftheFlame.com. The new campaign brings the natural gas drama to life while delivering the message that with SCANA Energy: “There is no drama. Just heat.” We sat down with the campaign’s lead creatives, Rob Bloom and Ryan Taylor, to talk about their vision and inspiration behind the work. ...READ MORE

Trends roundup: The world in 40 years, the death of cash and the rise of micro-apartments

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our top trends this week look at eight ways the world will change in 40 years, the move towards mobile payments, and the rise of micro-apartments. Read more at JWT Intelligence.

Trends roundup: Women having it all, Chinese metrosexuals and FLAPers

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our top trends this week examine female success, the rise of metrosexuals in China and U.K. FLAPers (Financially Liberated and Positively Single). Read more at JWT Intelligence.

Trends Roundup: ‘Green growth,’ penny-pinching Brits and meme mania

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our top trends this week include examining 'green growth,' Brits penny pinching on food, and managing brand memes. Read more at JWT Intelligence.

Trends Roundup: Eco-apathy, wearable computers and lonely Americans

Each Friday we package up the top trends, reports, articles and news bursts from the week. This week’s biggest trends include waning concern for the environment, wearable computer technology, and increasingly lonely Americans. Read more at JWTIntelligence.

Trends Roundup: Predictions for 2012, bodybuilding vegans and the death of the laptop

Each Friday we package up the top trends, reports, articles and news bursts from the week. This week we focus on our predictions for 2012 from across the web, bodybuilding vegans and the dramatic death of the laptop. Read more at JWTIntelligence.