Tag Archives: emerging markets

JWT San Juan’s “The Race of a Country” gives new meaning to an Olympic hurdler’s race

Last year, Banco Popular's "The Most Popular Song" by JWT San Juan helped stimulate Puerto Rico's economy and challenge its reliance on welfare by rewriting the lyrics to one of the country's most well-known songs. In 2012, JWT San Juan and Banco Popular created "The Race of a Country" to keep the momentum going by inspiring Puerto Rico once again. With the help of Olympic hurdler Javier Culson, JWT San Juan invited Puerto Rico to metaphorically run with Culson to overcome the many hardships faced by the country. ...READ MORE

JWT Brazil creates “Superformula”

The AC Camargo Cancer Center and Warner Bros have banded together with JWT Brazil to create the “Superformula to Fight Cancer.” This beautiful and heart warming campaign blends the heartaches and hardships of being a child fighting cancer, with the super-human ability and wonder of some of “The Justice League’s” best known superheroes.

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JWT APAC signs affiliation agreement with Myanmar-based Mango Marketing

Today JWT Worldwide Chairman and CEO Bob Jeffrey and JWT Asia Pacific Chairman Michael Maedel signed an affiliation agreement with Mango Marketing in Myanmar. Reflecting JWT’s pioneering spirit and long history as an early mover in Asia, the agreement gives JWT a foothold in the region’s newest growth economy. JWT’s international expertise combined with Mango Marketing’s expert knowledge of the Myanmar market will help clients establish themselves among the country’s very large, emerging consumer class. ...READ MORE

Trends Roundup: The P2P economy, graphene and the top emerging markets

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of peer-to-peer economy, the growing popularity of graphene ("the world's strongest material"), and the top 20 emerging markets according to Bloomberg Busienssweek. Read about these trends and more on JWT Intelligence.

Trends Roundup: Modern courtship, smart wearables and XXL phones

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include dating evolution (or devolution) for Millennials, huge growth predicted for "smart wearables", and mobile phones going XXL. Read about these trends and more on JWT Intelligence.

Trends Roundup: JWT’s 10 Trends for 2013, hubbies doing housework and the anti-college movement

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include JWT Intelligence's 10 Trends for 2013, hubbies doing housework, and the anti-college movement. Read more at JWT Intelligence.

Trends Roundup: Chinese affluents, food trends and desk beds

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at forecasts by the Boston Consulting Group that predict the number of Chinese affluents will double by 2020; new food trends in America geared toward "fast, fresh, flavorful"; and the bed becoming a second desk. Read more at JWT Intelligence.

Trends Roundup: African consumers, B Corps and modern monogramming

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of the African consumer, B corps, and modernized monograms. Read more at JWT Intelligence.