Tag Archives: economy

JWT London’s Austerity Index discovers profound effects of economic adversity on British consumers

A newly launched quarterly survey from JWT London, called The Austerity Index, has found that prolonged economic adversity in Britain is drastically altering consumer spending habits. These tough times are producing a nation of savvy budget tacticians who rely on cost-cutting strategies to make their money go further---92% of Britons use at least one coping mechanism to save money. Tracey Follows, Chief Strategy Officer and Executive Partner at JWT London, observes, "No group has escaped the bite of Austerity Britain." ...READ MORE

Audi and premium auto brands dominate the Detroit Auto Show

I spent a few hours during the first day at the North American International Autoshow (better known as the Detroit Auto Show), and I really noticed how much it’s changed over the past few years. It used to be said that New York had the luxury show, Detroit was the truck show and Los Angeles was the “Green” show. That’s all done now. ...READ MORE

Trends Roundup: Geekiness, the quantified self and 100 Things to Watch in 2013

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include a boom in science-related social media postings, the quantified self, and JWT Intelligence's 100 Things to Watch in 2013. Read about these trends and others on JWT Intelligence.

Shaping TV as a Supermedium: Where Hollywood, Silicon Valley and Madison Avenue Meet

As we transition from a push economy that anticipates consumer demand to a pull economy shaped by open and flexible production platforms, network technologies and innovation are having a deeper impact not only in how stories are told and delivered but also how brands deliver value to customers. Brands are embracing the latest technologies, and startups and agencies are willing to collaborate. ...READ MORE

Trends Roundup: The ‘Disruption Economy,’ the next tech revolution and adultifying Halloween

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at how businesses like AirBnb, Coursera and Uber are driving the “Rise of the Disruption Economy,” wearable gadgets becoming the next tech revolution and the increasing "adultifying" of Halloween. Read more at JWT Intelligence.

Trends Roundup: World’s Most Powerful Women, the Cheapest Generation and ‘electronic narcotics’

Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the World's most powerful women, Millenials as  'the cheapest generation', and 'electronic narcotics'. Read more at JWT Intelligence.

Trends Roundup: Food trucks in France, the looming trash crisis and mobile microwork

Each Friday we package up the top trends, reports, articles and news bursts from the week. This week our top trends include food trucks in France, the looming trash crisis, and mobile microwork. Read more at JWT Intelligence.

Trends Roundup: Shifting gender roles, most innovative companies and Kony 2012

Each Friday we package up the top trends, reports, articles and news bursts from the week. This week's biggest trends are shifts in gender roles, innovative companies and Kony 2012. Read the full wrap at JWTIntelligence.

Trends Roundup: Trends for 2012, .xxx and food forecasts

Each Friday we package up the top trends, reports, articles and news bursts from the week that has been. This week's biggest trends? Our top ten predictions for the year 2012, the .xxx domain and food forecasts. Read more here.