Yesterday Facebook announced
that it was simplifying its ad units choices and dropping Sponsored Stories.
Simplifying ad choices makes great sense. We've all been spending the last few years educating our clients on the importance of Facebook and the subtleties of social marketing, and having 27 ad formats hasn't helped. Focusing on lightweight publishing and broadening the use of the page post to handle offers and questions works. (more...)
If you believe the pitch by Adobe at this week’s summit
and the legions of digital marketing evangelists
filling our industry press, our marketing world is being turned upside down. (more...)
Each month Executive Digital Director of JWT South Africa, Yoav Tchelet, discusses critical digital issues, branding and social media strategies, and more on his site. His latest post looks at the changing world of advertising and the answer to connecting with consumers: content.
It seems that there will be an important new trend in 2013: ads will be articles and vice versa. Essentially, the world of marketing and advertising is changing. Change is necessary in order to keep up with a world that has varying needs, which are also changing on a regular basis. (more...)
Following WPP’s recent announcement of Roy Haddad’s
new role as Director of WPP Middle East and North Africa (MENA), JWT is excited to announce further executive promotions in the region. Vatche Keverian
will take on the role of CEO of JWT MENA and Chris von Selle
is formally announced as COO JWT Africa. (more...)
There is no topic as difficult or heartbreaking as child prostitution. ECPAT USA, a human rights group, partnered with a dotJWT team from JWT New York and Digitaria to take on this urgent problem in a heartfelt campaign by New York creatives Keshni Sharma, Vahbiz Engineer, Harsh Kapadia, Alexis Reid and Moyeenul Alam.
Led by creative director Giovanni Maletti and executive creative director Andy Clarke, they collaborated with Digitaria to create "Emma", a Russian nesting doll who represents the exploited children at the heart of this cause. (more...)
On May 3 & 4, WPP and Yahoo! came together to host the first WPP Hackday at Ogilvy's trendy digs in New York City. The challenge? Build a new product or service using Yahoo! + other open-source technologies. JWT has over 2,000 digital experts in its realms so we flew in a dedicated team of four of our smartest, from all corners of the network. A big cheers to Matt Payne, Head of Technology at JWT London; Peter Bailey, Systems Architect at JWT Dallas; Nick Davison, Director of Web Development at Digitaria and Mike Nelson, Lead User Interface Developer at Heath Wallace in London for coming together to make Flipmote in just over 24hrs. Hold on to your inner geek, because here comes the code-talk...
Tristan Fitzgerald, Interactive Creative Director of JWT Dubai
, loves being a dad and all things Apple. What about technology rocks his world? Putting those two loves together. “I’ve got to say my iPad rocks my world, mainly because it keeps my son very quiet in car journeys,” Tristan says. (more...)
Consumers in Germany are getting the chance to put their smarts to the test in an advergame created for Berocca by a dotJWT team made up of JWT'ers from our offices in Amsterdam and Germany.
"Zahl' mit Grips"
("Play with your brain") is a trivia game that rewards smart players with discounts on Berocca’s brain-boosting product. What is Berocca, you say? Berocca is a multivitamin and mineral supplement packed with B-vitamins and nutrients designed to sharpen your body and mind. (more...)
, president of dotJWT
, has worked in digital for 15 years. But when he finds time, John actually prefers working on old wooden boats—usually the types other people forget and would let crumble into dust, John says. Learn more about John as he leads dotJWT from New York. (more...)
XM's latest partnership with Adobe is a display of our unwavering commitment to technology. Technology is crucial in enabling brand execution and engagement. By partnering with Adobe and leveraging on their unified digital marketing platform, we are able to developed personalized, cross-channel interaction platforms that deliver insight, results and continuous optimization.
And just last week, Adobe featured XM’s YourSingapore
website on their Solutions Showcase. Their case study
offers a detailed look at the successful results from the Singapore Tourism Board work which uses Adobe technology.