John Baker has worked in interactive marketing for almost 20 years. He is now the President of dotJWT, a global program dedicated to driving digital growth for companies acquired under the JWT umbrella.
September 30, 2013 • by JWT
Earlier this week I was asked to speak on a Mobile Media Summit panel
at the Mobile World Congress in Barcelona. (more…)
It might have been the weekend, but dotJWT
was hard at work, winning big at the W³ Awards
. The multidisciplinary branch of JWT MEA
, dotJWT brought home one Gold and two Silvers from the W³ Awards, for its MyWheels
and Avis campaigns. Congratulations to dotJWT for their outstanding performance! (more…)
There are three platforms that dominate the time people spend online and their names are no surprise – Google, Facebook and Twitter. They have become the backbone of the digital experience and smart brands go where their audience is – so is this the future of advertising? (more…)
Yesterday Facebook announced
that it was simplifying its ad units choices and dropping Sponsored Stories.
Simplifying ad choices makes great sense. We've all been spending the last few years educating our clients on the importance of Facebook and the subtleties of social marketing, and having 27 ad formats hasn't helped. Focusing on lightweight publishing and broadening the use of the page post to handle offers and questions works. (more…)
If you believe the pitch by Adobe at this week’s summit
and the legions of digital marketing evangelists
filling our industry press, our marketing world is being turned upside down. (more…)
Each month Executive Digital Director of JWT South Africa, Yoav Tchelet, discusses critical digital issues, branding and social media strategies, and more on his site. His latest post looks at the changing world of advertising and the answer to connecting with consumers: content.
It seems that there will be an important new trend in 2013: ads will be articles and vice versa. Essentially, the world of marketing and advertising is changing. Change is necessary in order to keep up with a world that has varying needs, which are also changing on a regular basis. (more…)
Following WPP’s recent announcement of Roy Haddad’s
new role as Director of WPP Middle East and North Africa (MENA), JWT is excited to announce further executive promotions in the region. Vatche Keverian
will take on the role of CEO of JWT MENA and Chris von Selle
is formally announced as COO JWT Africa. (more…)
There is no topic as difficult or heartbreaking as child prostitution. ECPAT USA, a human rights group, partnered with a dotJWT team from JWT New York and Digitaria to take on this urgent problem in a heartfelt campaign by New York creatives Keshni Sharma, Vahbiz Engineer, Harsh Kapadia, Alexis Reid and Moyeenul Alam.
Led by creative director Giovanni Maletti and executive creative director Andy Clarke, they collaborated with Digitaria to create "Emma", a Russian nesting doll who represents the exploited children at the heart of this cause. (more…)
On May 3 & 4, WPP and Yahoo! came together to host the first WPP Hackday at Ogilvy's trendy digs in New York City. The challenge? Build a new product or service using Yahoo! + other open-source technologies. JWT has over 2,000 digital experts in its realms so we flew in a dedicated team of four of our smartest, from all corners of the network. A big cheers to Matt Payne, Head of Technology at JWT London; Peter Bailey, Systems Architect at JWT Dallas; Nick Davison, Director of Web Development at Digitaria and Mike Nelson, Lead User Interface Developer at Heath Wallace in London for coming together to make Flipmote in just over 24hrs. Hold on to your inner geek, because here comes the code-talk...
Tristan Fitzgerald, Interactive Creative Director of JWT Dubai
, loves being a dad and all things Apple. What about technology rocks his world? Putting those two loves together. “I’ve got to say my iPad rocks my world, mainly because it keeps my son very quiet in car journeys,” Tristan says. (more…)