Recognizing innovation and creative excellence, the CLIO Awards
are a leading international awards competition for advertising, design, interactive and communications. Each year, top creative professionals from around the world are invited to serve on one of the Award’s ten distinct CLIO juries. And this year, four of JWT’s very own will take a seat on the Audio and Audio Technique, Digital/Mobile and Digital Technique, and the Print/Out of Home and Print Technique categories. (more...)
This week we’re excited to nerd out at one of the largest tech conferences in the U.S. In three days, JWTers from across our network will arrive in Austin for SXSW Interactive
. This year we have a number of exciting JWT powered events and projects, in addition to taking in all that the conference has to offer. Whether you’re attending or just following the action online, here are some resources and links for all things JWT down at SXSWi (March 8—12). (more...)
The holiday season and the busiest time of year for retailers is back. In the U.S. the day after Thanksgiving, Black Friday, traditionally marks the beginning of the Christmas shopping season. With the big day looming just around the corner, Digitaria's Miranda Anderson looks at a change in trends this year for retailers who are opting to target mobile devices with tactics like snap-to-shop and shoppable short films to enhance consumers' in-store shopping and point-of-purchase experience.
November 1, 2012 • by JWT
The Black Friday countdown begins. Projections for this holiday season’s sales are high; ShopperTrak is predicting a 3.3% increase in sales over 2011
. According to the Hay Group, more than half of retail leaders
say they’ll achieve the increase without the help of deep discounts used for the past three holiday seasons.
Halloween was in full swing in offices across our network this year. And just as you would expect, the inventive minds at JWT came up with costumes that did not disappoint. From binders full of women to our very own Commodore, creativity came out to play. (more...)
One of the biggest challenges my clients face is doing business under heavy regulation. Throughout the years I have worked in healthcare, R&D, energy, and finance sectors; all categories with strict regulations that significantly impact how a company can go to market with products or services. Communications regulations are never more apparent for these industries than in the immediate and fast-paced realm of digital media -- particularly social media. (more...)
It feels like we just unpacked from Austin, but we are already ramping up for another great year at SXSW Interactive 2013. We’ve put together some must-see sessions to share next year, but we need your votes for a chance to present! Read on to explore our full list of panels. (more...)
Week two in San Diego was eye-opening to say the least. Comic-Con invaded the city, transforming downtown into a mecca of pop culture. Early in the week, I watched Hollywood studios and video game developers work at a frenzied pace, wrapping buildings with oversized ads and constructing elaborate installations at the foot of the Gaslamp District near the convention center. One restaurant with a prime location was even transformed into a rainforest to promote the TV series, Grimm. (more...)
Agencies are caught in an ongoing perception crisis. Traditional agencies are still seen by clients as lead strategic and creative partners, but not really the shop for digital work. Digital agencies can have the opposite problem, often viewed as back-end shops able to execute digital tactics, but not really seen as big idea thinkers. Adding to that problem is the fact that agencies aren’t the only ones suffering from this crisis. The people who work at these agencies also get labeled. Yes, we suffer from the exact same perception crisis.
It’s thinking like this that’s led me to a very real conclusion: I need more digital experience. Not courses or training. To truly be successful, I need to live in this world and immerse myself in this digital realm. I need to be able to bridge this gap. After all, even if I understand digital, the perception of me can’t be “traditional agency creative guy”. (more...)
The annual Ad Age
"Women to Watch" report profiles and celebrates the most accomplished women across advertising, media and marketing. Featured this week, Ad Age
recognized Daiga Atvara
, Chief Experience Officer of our full service digital marketing and technology firm, Digitaria
. Atvara co-founded Digitaria with Daniel Kabie in 1997, rooted firmly at the forefront of a digital revolution. Over the years, she has successfully guided the agency's creative direction with a flair not only for design, but also for user experience. Atvara is the driving creative force behind much of Digitaria's work, including the new Brand USA website, designed with JWT, DiscoverAmerica.com
. "My mission is to talk more about design," she said. "Not just art direction or decoration, but design as a fundamental component of how people use things."
A big congratulations to Daiga on this great honor.
To read the full interview with Ad Age
, click here
There is no topic as difficult or heartbreaking as child prostitution. ECPAT USA, a human rights group, partnered with a dotJWT team from JWT New York and Digitaria to take on this urgent problem in a heartfelt campaign by New York creatives Keshni Sharma, Vahbiz Engineer, Harsh Kapadia, Alexis Reid and Moyeenul Alam.
Led by creative director Giovanni Maletti and executive creative director Andy Clarke, they collaborated with Digitaria to create "Emma", a Russian nesting doll who represents the exploited children at the heart of this cause. (more...)