Tag Archives: Digitaria

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The Future Is Frozen

I work in Minneapolis. This phrase will usually elicit one of two reactions from anyone in the ad industry who isn’t from here. The first is centered on the level of mercury in our thermometers, followed by a quip about the amount of hard alcohol in our blood. And while the inverse correlation between the two is charming at times, our usual temperament for temperature talk is as low as, well, it’s low. ...READ MORE

The Millennial Fan: One Big Theme from the IMG World Congress of Sports

Every year, leaders in the sports industry convene at the 2014 IMG World Congress of Sports. Hosted by the SportsBusiness Journal in Dana Point, CA, this annual event attracts sports business executives from across the globe. They meet to reflect on the past year, current trends, and the future of sports at large. ...READ MORE

Social circuit: Facebook video ads, Instagram Direct

Big changes come with the new year, and it’s important to keep track of them. The Digitaria Blog stays on top of what’s new in the digital world and social media. For a look into new developments in Facebook, Instagram and LinkedIn, read an excerpt from their blog below. ...READ MORE

One-On-One with Digitaria’s Daiga Atvara

CPC Strategy specializes in creating ecommerce content on the Internet for a number of top level clients. They routinely blog about advertising, covering topics such as native advertising, insights from industry leaders and more. Read an excerpt of their interview with Daiga Atvara, Executive Creative Director at Digitaria, which originally appeared on the CPC Strategy Blog, written by Jon Gregorie. ...READ MORE

Digitaria offers a pet’s-eye-view in “Nature’s Recipe for Moments”

If you’ve ever wondered what it would be like to see the world from your pet’s point of view, look no further than Digitaria’s new campaign for Nature’s Recipe. In “Nature’s Recipe for Moments,” Digitaria used miniature cameras developed by startup Mr. Lee. Innovative “collar cameras” gave owners a new way to connect with their pets. Photographs, housed on naturesrecipeformoments.com, showcase the world from a pet’s perspective. ...READ MORE

Vote for JWT’s SXSWi 2014 Panels!

It feels as though we just finished unpacking our suitcases from Austin, but it's already time to start getting ready for SXSW Interactive 2014. We are putting together some exciting, must-see sessions to share next year, and we need to make sure we have a chance to present! Read on to explore our full list of panels, and cast your votes to help get us to SXSW! ...READ MORE

Marketing to Social-savvy Seniors

A couple weeks ago, I wrote about how my grandpa and I became Facebook friends, and what it meant for our family and his social and personal life. Springboarding off of that, today we’ll address how, as seniors continue to adopt social media, there’s a growing opportunity to market to them via social platforms. The challenge for marketers is knowing which seniors you’re targeting, and what action you want them to take. That intersection is critical; a misstep could destroy trust and quickly create negative word of mouth. ...READ MORE

Losing Control: The New Social Media Conversation

Social media is no longer a choice. For brands, the options are either doing it well and reaping the benefits or doing it poorly and suffering the consequences. While many companies understand this, the part that tends to get lost in translation is that the conversation on social media isn’t controlled by brands, but rather shaped to meet brand goals. The real rulers of the conversation are a brand’s fans. ...READ MORE