Tag Archives: digital


Campaign Brief Asia: Tay Guan Hin’s Cannes Diary Day One

While I’m writing this, I’m reminded by what Lions Festival CEO Philip Thomas said in his opening remarks to the juries: “Please don’t tweet, text, Facebook, Instagram any confidential info about the work or the judges. Don’t write about whom you hate, but whom you love.” He added, “Please don’t predict what will win the Grand Prix.” False expectations will cause more harm than good. He cited an example of how he gave the same speech last year, but some judge posted a photo of the first creative he judged on social media right after.  So without letting any cyber cats out of the bag, here’s some takeaways from the jury room. ...READ MORE
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New Kleenex Cottonelle campaign by J. Walter Thompson Sydney confronts the devastating effects of deforestation

Borneo, located southeast of the Malay Peninsula and southwest of the Philippines, is known as the third-largest island in the world.

But a new campaign by J. Walter Thompson Sydney for Kimberly Clark's Kleenex Cottonelle brand,  showcases another side of the one of the world's great islands.The two TVCs that lead the campaign are designed to raise awareness of the importance of sustainable forest management showcases the devastating effects unsustainable deforestation has on Borneo's endanger Orangutans. ...READ MORE

HSBC and J. Walter Thompson celebrate the bank’s 150th anniversary

While J. Walter Thompson celebrated our milestone anniversary last year, one of our long-standing client partners, HSBC, was also gearing up to mark its 150th Anniversary.

Last month, HSBC, with strategic and creative support from J. Walter Thompson Hong Kong, kicked off an anniversary program that included an official commemorative banknote. ...READ MORE

Brazilian stars donate their talents in Porto Alegre Holy House of Mercy’s organ donation campaign

What if you could have some of the most important anatomical parts of some of the world's most talent people? The lungs of international soccer player Zé Roberto? Or the eyes of renowned photographer Sebastião Salgado?

The Porto Alegre Holy House of Mercy Hospital is comprised of seven hospitals and more than two thousand physicians. It houses Latin America’s first exclusive transplant center, which has already performed hundreds of transplants. ...READ MORE
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The USMC and J. Walter Thompson Atlanta unveil “Home of the Brave” spots

The United States Marine Corps launched today its new recruitment advertising campaign, "Home of the Brave." The integrated campaign from J. Walter Thompson’s Atlanta office showcases a vibrant, diverse tapestry of today’s America and what makes it worth serving. ...READ MORE
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PostVisual helps Hyundai turn old cars into “Brilliant memories”

In October 2014, Hyundai Motor Company unveiled “Brilliant memories,” a new digital campaign by Korea’s PostVisual, a J. Walter Thompson Asia Pacific company.

Focusing on the emotional connection people form with their cars, the campaign features four short films in which real-life drivers recount the memories they made in their favorite cars, now either junked or sold. ...READ MORE
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Adlatina: Gustavo Martinez – “Latin America and India should compensate for the decline in Europe.”

He came to Buenos Aires, after a visit to Asia, and left for Rome 36 hours later. Such is the life of the new Global CEO of J. Walter Thompson, based in New York. “I don't believe in CEOs that work through email,” he said. Martínez praised those who command the Argentina office and said he had great expectations about the agency’s performance in Latin America and India. He also said he intends to update and streamline the network. ...READ MORE

J. Walter Thompson Company introduces Mirum, a modern global company

Exciting news out of J. Walter Thompson Company today as it announced today the launch of Mirum, a new global company. With a name inspired by the Latin word for "amazing," the new company unites 11 digital agencies spanning 17 countries and 40 offices. ...READ MORE

SCPF Spain repositions Tous brand with new cheeky campaign

Tous, a jewelry brand headquartered in Barcelona, asked SCPF Spain to help reposition their 95-year-old brand.

Late last year, the SCPF Spain team responded to this request from their new client with the launch of “Tender Stories,” a cheeky campaign that highlights tenderness amongst individuals and tenderness for and within the Tous brand. ...READ MORE