Tag Archives: digital

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It’s Personal: Creative Marketing that Matters

Marketing today is all about creating personal experiences that connects with the hearts, minds and desires of consumers. Yet even as technology makes it easier than ever to connect individually with consumers, many consumers are switching off and opting out. ...READ MORE
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Matt Eastwood, J. Walter Thompson Worldwide CCO, Pens Intro to Acclaimed Epica Book 29

Epica Awards, one of the most respected and unique creative hubs, has released the 29th installment of its Epica Book. Matt Eastwood, J. Walter Thompson Company’s Chief Creative Officer, penned the introduction for Epica 29, titled “Celebrating Curiosity.” ...READ MORE
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J. Walter Thompson’s Innovation Group and WWD Release “Frontier(Less) Retail”

This week, J. Walter Thompson Intelligence's Innovation Group released Frontier(less) Retail, a new report on the state of the retail industry that marks the Group’s partnership debut with Women’s Wear Daily (WWD), the leading authority on fashion, beauty and retail. ...READ MORE
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Nikki Buckley’s Journey to J. Walter Thompson

Nikki Buckley is the current Digital Experience & Solutions Lead at J. Walter Thompson Melbourne . Nikki is a former ranked professional tennis player  who played on the circuit before deciding to pursue other dreams. Nikki's drive and commitment have contributed to her amazing success in her career. Continue reading to see Agency Iceberg's feature on Nikki's exciting journey. ...READ MORE
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USO Names J. Walter Thompson Lead Creative Agency

This week it was announced that J. Walter Thompson would be adding to its portfolio of military-affiliated clients: effective immediately, J. Walter Thompson Atlanta will be leading the creative strategy and execution of the United Service Organization's (USO) national brand advertising campaign. ...READ MORE
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Campaign Brief Asia: Tay Guan Hin’s Cannes Diary Day One

While I’m writing this, I’m reminded by what Lions Festival CEO Philip Thomas said in his opening remarks to the juries: “Please don’t tweet, text, Facebook, Instagram any confidential info about the work or the judges. Don’t write about whom you hate, but whom you love.” He added, “Please don’t predict what will win the Grand Prix.” False expectations will cause more harm than good. He cited an example of how he gave the same speech last year, but some judge posted a photo of the first creative he judged on social media right after.  So without letting any cyber cats out of the bag, here’s some takeaways from the jury room. ...READ MORE
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New Kleenex Cottonelle campaign by J. Walter Thompson Sydney confronts the devastating effects of deforestation

Borneo, located southeast of the Malay Peninsula and southwest of the Philippines, is known as the third-largest island in the world.

But a new campaign by J. Walter Thompson Sydney for Kimberly Clark's Kleenex Cottonelle brand,  showcases another side of the one of the world's great islands.The two TVCs that lead the campaign are designed to raise awareness of the importance of sustainable forest management showcases the devastating effects unsustainable deforestation has on Borneo's endanger Orangutans. ...READ MORE

HSBC and J. Walter Thompson celebrate the bank’s 150th anniversary

While J. Walter Thompson celebrated our milestone anniversary last year, one of our long-standing client partners, HSBC, was also gearing up to mark its 150th Anniversary.

Last month, HSBC, with strategic and creative support from J. Walter Thompson Hong Kong, kicked off an anniversary program that included an official commemorative banknote. ...READ MORE