The World Cup is sadly over and just as predicted, this was the most digitally active World Cup to date. According to Facebook, Sunday's final between Germany and Argentina spurred activity from 88 million people that generated over 280 million World Cup posts, comments and likes. That total included 10 million people from Brazil and over 7 million people from Argentina. Even Twitter hit an all time high of more than 618,000 tweets per minute with the Brazilian star, Neymar Jr., being the most mentioned player. As proven through statistics (and not the Argentinian upset), it’s important to note that social media continues to be on the rise in Latin America. With nine out of ten Facebook users connecting every day, it is apparent that social networking plays an important role in the daily lives of Latin Americans....READ MORE
Some say that shopping is a world-wide sport, while others seem to differ and avoid the activity at all costs. Whether you're a shopaholic or a forced-to-shop type, online shopping has made life a lot easier in the past couple years. Waking up to a package has become the norm in some areas of the world, while day-long shopping at malls still seems to have a heavy stake in others. As both a gift and a curse to the retail world of the consumer, online accessibility has made shopping a lot more addictive then it once was. ...READ MORE
And just like that, the World Cup has finally come to a close last week with a German win. With over 3.6 billion people all over the world watching the final match, the real winner this year wasn’t just Germany, but DIGITAL. Not only was this past month one for the record books for different games, players, and scoreboard results, but it also broke a lot of records in the digital world. If there is one lesson that we can take away from this hectic, but thrilling, one-month journey, it would be that brands are spending a lot more on digital advertising. Social media has become the main channel for interaction around the world, especially during major events – and after all, the World Cup happens just once every four years. ...READ MORE
While BRIC countries often dominate the conversation when talking about emerging markets in digital, Latin America (beyond Brazil, of course) also represents significant growth in connectivity. In fact, while the global level of Internet penetration is 34%, the average for this region is 43%. In some countries the figure is even higher; 66% of Argentineans have access to the Internet, exceeding continental Europe (63%). Coupling this increased connectivity with consistent GDP growth, a massive opportunity for brands has opened up in Latin America.
I work in Minneapolis. This phrase will usually elicit one of two reactions from anyone in the ad industry who isn’t from here. The first is centered on the level of mercury in our thermometers, followed by a quip about the amount of hard alcohol in our blood. And while the inverse correlation between the two is charming at times, our usual temperament for temperature talk is as low as, well, it’s low. ...READ MORE
Today, JWT announced their inaugural Latin America-centered digital study. Digilats, a research initiative that explores digital trends and behaviors in nine key LATAM markets, characterizes modern Latin American Internet users by examining what motivates them and how brands can better meet their evolving needs. ...READ MORE
“How much do you still wonder about the world around you? What is your level of curiosity?” astrophysicist Neil deGrasse Tyson asked during his keynote at this year’s SXSW Interactive. The host of the new Cosmos: A Spacetime Odyssey reignited a rapt audience’s sense of curiosity—pointing out that we are hardwired to explore and to wonder. ...READ MORE