It feels like we just unpacked from Austin, but we are already ramping up for another great year at SXSW Interactive 2013. We’ve put together some must-see sessions to share next year, but we need your votes for a chance to present! Read on to explore our full list of panels. ...READ MORE
Exciting news out of J. Walter Thompson Company today as it announced today the launch of Mirum, a new global company. With a name inspired by the Latin word for "amazing," the new company unites 11 digital agencies spanning 17 countries and 40 offices. ...READ MORE
This week, J. Walter Thompson celebrated a decade of annual trends forecasting by releasing “10 Years of 10 Trends.” The report explores 10 of the most compelling macro trends identified since JWTIntelligence began its annual forecasts — trends shaping societal behaviors and attitudes, and defining the business landscape today. It maps how these trends have evolved to now, and casts an eye forward to where they are headed next. ...READ MORE
There are endless options when it comes to social media monitoring. And metrics are plentiful, but often not very meaningful. This is what led me to find another way to use social data. By using raw data and looking at things like emotion, passion and personalization, I was able to create a meaningful metric, something that is actually connected to business results. As a researcher this quest has been for insights as much as it’s been about measurement. Creating a metric basically boils the proverbial ocean to find the pieces of data that matter. Now the fun part: actually using the metric. ...READ MORE
You couldn’t walk three feet without hearing this buzzword at SXSW: Privacy. Its tentacles were far-reaching and a main stream of core conversations in Austin. Discussions ranged from Internet data, hacking, NSA data leaks via Snowden and services such as Wikileaks to new healthcare devices and how privacy can impact targeted marketing services. ...READ MORE
2012 was a major year for social media. Brands embraced social with innovative campaigns, new social platforms demanded our attention, and news from companies like Facebook dominated the headlines. As social media evolves, the challenge lies in staying on top, if not ahead, of these rapid and constant changes. Based on research and discussion of social features, trends, and research, Digitaria's Social Community Strategist, Samantha Afetian, breaks down a list of things we might see in 2013. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Some of our top trends this week include downward mobility in the EU, India's youth speaking only English, and a new "time-wasting gap." Read more at JWT Intelligence.
Each Friday we package up the top trends, reports, articles and news bursts from the week. This week's biggest trends? Statistics show Americans are poor and single; edible cosmetics (yummy!); and the growing problem of obesity in Africa. Read more at JWTIntelligence.