• Showing: Posts Tagged ‘culture’

    JWT MENA Presents the Rise of the “Social Individualist” Post Arab Spring Consumer at ESOMAR Best of MENAP 2013

    March 21, 2013 • by
    New research from JWT MENA and Tunisiana, a leading mobile operator in Tunisia, documents how the Arab Spring has profoundly shaped the socio-political environment—made evident by changing Tunisian consumer mindsets. These findings, which are the first of their kind, were presented by Hubert Boulos, head of planning at JWT MENA, and Hazem Kaddour, planning director at JWT North Africa, at this year’s ESOMAR Best of MENAP. This new “Social Individualist” consumer embraces the need for both belonging and individual self-expression, creating new venues of personalization for advertisers to explore. (more...)

    Differenter Honors Nine Individuals for 2013 Innovators of Change

    March 4, 2013 • by
    Now in its third year, Thursday night’s Innovators of Change event honored nine individuals who have been inspired by the world to create cultures that educate, encourage, and actively promote diversity in their fields. Hosted by JWT New York's Differenter Committee, it was an exciting night filled with music, food, awards, and premier of an original documentary short film. (more...)

    Trends Roundup: JWT’s 10 Trends for 2013, hubbies doing housework and the anti-college movement

    December 7, 2012 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include JWT Intelligence's 10 Trends for 2013, hubbies doing housework, and the anti-college movement. Read more at JWT Intelligence.

    October Trend Report: The Link Between Health and Happiness

    October 25, 2012 • by
    Now that health is being viewed in a more holistic way, taking both mind and body into account, happiness has become a core component of health and wellness. The October trend report from JWT Intelligence, “Health & Happiness: Hand in Hand” examines the rising notion that a happier person is a healthier person—and, in turn, a healthier person is a happier person. (more...)

    JWT New York’s Differenter Hispanic Heritage Month Event

    October 12, 2012 • by
    It’s National Hispanic Heritage Month in the U.S. To observe and celebrate, JWT New York’s Differenter committee threw its second annual Hispanic Heritage Event this Thursday where attendees had the opportunity to sample a variety of activities that embody the very best of Hispanic culture. Keni Thacker, the Executive Producer for Differenter, aimed to up the ante this year—the event featured a short documentary, Perfiles, delicious Hispanic cuisine and a live Flamenco dance class! (more...)

    Juggling hunger and satisfaction

    September 13, 2012 • by
    It’s amazing what a little competition can do. One minute you’re just a commuter on the day-to-day train of routine, contemplating a brief with as much appetite as an anorexic supermodel suffering from nausea, and the next you’re a boy racer at a set of traffic lights. And it doesn’t take much, really. In fact, much as anyone would prefer to work at the stress levels of a Buddhist monk, there is nothing like the intoxicating whiff of an adversary, real or intangible, to make a brief look like a fondant au chocolat after a month-long diet. (more...)

    August Trend Report looks at China’s brands in the global market

    August 14, 2012 • by
    For a country with the world’s largest population and second biggest economy, China’s brands have yet to make an impact in the global consumer market. The August trend report from JWT Intelligence, “Remaking ‘Made in China’” explores the factors hindering Chinese brands within developed markets. With on-the-ground research from JWT Trend Strategist, Jessica Vaughn, studies revealed that consumers are carrying over the negative perception of Chinese-made onto Chinese-branded. The report also looks at what big brands like Lenovo are doing to break down these consumer roadblocks to global success. Read more about this trend on JWT Intelligence.

    Trends roundup: ‘Emerging adults,’ digital health and offbeat ice-cream

    August 3, 2012 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the life stage dubbed "emerging adulthood", investing in digital health, and growing popularity of offbeat ice cream flavors. Read more at JWT Intelligence.