Today we are showcasing another great example of JWT creativity from across our worldwide network. This second installment of the Worldmade Gallery Artist Spotlight
looks at the work of Barbara Graetzer, Senior Art Director at JWT’s flagship office in New York
. Barbara embodies our WORLDMADE
philosophy and her artwork is inspired by the world around her.
This year, Cannes Lions partnered with the China Advertising Association to create the first ever "China Day"
at the Festival, seeking to deepen the industry's understanding of this vast, emerging market. As part of China Day, JWT's Lo Sheung Yan
, Chairman of the Asia Pacific Creative Council, shared his thoughts on the "How different is Chinese creativity" panel, where he was joined by notable creatives Graham Fink, Greater China CCO, Ogilvy & Mather and Jimmy Lam, Vice Chairman and Chief Creative Officer, DDB Group North China. Together these great minds placed Chinese creativity under the microscope, and defined what makes it unique and challenging for brands. (more…)
This week Cannes is hosting its 60th annual advertising extravaganza, and we’ll be posting on some of the highlights. In a morning session today at the Cannes Lions International Festival of Creativity
, Yahoo! VP Erin McPherson talked about the shift to video consumption online and on mobile. “Video is critical to Yahoo!’s vision,” said McPherson, head of video at the Web company. “We are committed to sourcing, developing, producing and broadcasting video content.” One Web series Yahoo! is bringing to life this fall is Ghost Ghirls
, a comic endeavor backed by actor, producer and musician Jack Black.
Creative genius comes in all shapes and sizes, from every corner of the world, but there's one thing that every creative person throughout history has had in common: they all started out as kids, and their parents were their first teachers. This year, JWT invited Cannes to "Meet the Parents" who have inspired the creativity of Jeff Benjamin
, Chief Creative Officer at JWT North America, 9-year-old YouTube sensation Robby Novak (aka Kid President
), and director Dante Ariola. (more…)
The Spikes Asia Festival of Creativity
has named the eminent jury presidents who will take the helm of the various competition categories. Included in the esteemed judge list for this year is Sheung Yan Lo (Mayan)
, the chairman of JWT’s Asia-Pacific
Creative Council and a member of the JWT Global Creative Council. In addition to Sheung Yan being a member of this year's judging panel, WPP is also well represented by Tham Khai Meng, Ogilvy and Mather's worldwide chief creative officer.
returns today with its third installement, partnered with LinkedIn's Influencer program and featuring new guests and new insights. Through an exclusive media partnership, Worldmakers
will be hosted entirely on the LinkedIn Influencer page of JWT Worldwide Chairman and CEO Bob Jeffrey
–making it the first original video series to air exclusively on LinkedIn, the world's largest professional network on the internet. The series makes its LinkedIn debut with award-winning celebrity chef Marcus Samuelsson, who shares his thoughts on innovation in the food industry and the customer feedback loop.
February 21, 2013 • by JWT
The ad industry attracts many of the most creative minds out there—and it’s not only limited to the creative department. As Partner, Compensation and HRIS Manager, JWT New York’s
Michael Scott has been toggling between a computer and a canvas since the 1980s when he first started in a temp role with, then, J. Walter Thompson.
Juggling two careers, Michael is also a New York based artist whose work has been featured in acclaimed publications and galleries around the world. (more…)
In our continued coverage of NY Social Media Week 2013, we recap Buzzfeed’s presentation, "Genuine Appeal – Creativity and Authenticity in the Social Age” delivered by Jeff Greenspan and Mike Lacher.
January 29, 2013 • by JWT
Social media, as the name might suggest, is all about being social with others—and what’s more social than a party? “The social space is one huge party where everyone in the world shows up everyday,” explained Jeff Greenspan, chief creative officer at Buzzfeed. During a Social Media Week presentation with Mike Lacher, Buzzfeed creative director, they explained why tapping into the “LOL” and “OMG” lingo of Internet culture were among the things that make Buzzfeed’s content inherently relatable and shareable. (more…)
Sharpen those pencils, young talent. This year’s Young Lions Competition
has kicked off around the world, and it’s the opportunity of the lifetime. Held annually by Cannes Lions, the competition lets teams of young creative from around the world to compete against each other and showcase their creative talent. (more…)
It pains me to say it, but I often get the feeling that this business of ours is losing its magic. In fact, it is not just a feeling but a sad realization. There is a host of reasons to support this, but the most important is connected to something I would like to call “the imperative of eliminating unpredictability.” (more…)