Adding yet another accolade to a growing list of awards, JWT Singapore was named Creative Agency of the Year (Bronze) and Direct Marketing Agency of the Year (Gold) at Marketing Magazine’s annual award show. Frank Bauer, JWT Singapore CEO commented on the honor saying, "It's wonderful that our team has been recognized for all their hard work during a year of tremendous change." (more...)
Awards season is the most exciting time of year for our industry. We're happy to announce that JWT has had a great year at the CLIOs in New York City, bringing home a total of 17 CLIO awards including top honors---a Grand CLIO in Integrated Campaign awarded to JWT San Juan
for Banco Popular's "The Most Popular Song." (more...)
Today JWT Canada
announced two new exciting hires for the executive creative team tapping Ryan Spelliscy as Senior Vice President, Creative Director and Carolyn Bingham as the newly created role of Vice President, Creative Operations. They mark the first major hires by Brent Choi
, Chief Creative and Integration Officer, since his appointment in January.
As a follow up to HSBC's successful "Lemonade" TV campaign in 2012, JWT London has launched "The Lemon Grove," which shows the same young entrepreneur growing her business internationally. (more...)
Now in its third year, Thursday night’s Innovators of Change event honored nine individuals who have been inspired by the world to create cultures that educate, encourage, and actively promote diversity in their fields. Hosted by JWT New York's Differenter
Committee, it was an exciting night filled with music, food, awards, and premier of an original documentary short film.
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.
Part one of a five-part interview series about the challenges and opportunities that social media presents to the brand idea.
Marketers who want to take full advantage of social media need to first understand that social media has forced brands and consumers into a new relationship. At its heart, advertising is the act of storytelling. Before social media, a brand could, without doubt, lay claim to being the teller of its own story. A message was broadcast through one-way media channels – television, radio, out-of-home, print – to an audience that was largely only intended to receive. Today the roles are recast and consumers are empowered to share their opinions as never before. I talk to Jack Perone
, VP, Strategic Planning Director at JWT Canada
, about the changing role of brands in competition with so many consumer voices.
January 30, 2013 • by JWT
With Social Media Week
fast approaching in New York, Singapore, Milan, Tokyo, and other major centers, it’s a good time to take stock of how brands are faring in our always-on, multi-channel, multi-device marketing world.
January 30, 2013 • by JWT
Orange is our favorite color today, and for good reason. We are excited to share the latest news from JWT New York
. Following a successful pitch, Vonage
, a leading provider of communications services connecting individuals through cloud-connected devices worldwide, named JWT New York its creative advertising agency of record. (more...)
Like a great record, brilliant pieces of advertising can be appreciated over and over. JWT is proud to spotlight three offices that have been featured on AdForm's Greatest Hits of 2012
. The Greatest Hits of 2012 outlines the year's most watched creative work in three categories: interactive, web and digital, print and outdoor, and film and television.