• Showing: Posts Tagged ‘Consumer insights’

    JWT London’s Austerity Index discovers profound effects of economic adversity on British consumers

    April 17, 2013 • by
    A newly launched quarterly survey from JWT London, called The Austerity Index, has found that prolonged economic adversity in Britain is drastically altering consumer spending habits. These tough times are producing a nation of savvy budget tacticians who rely on cost-cutting strategies to make their money go further---92% of Britons use at least one coping mechanism to save money. Tracey Follows, Chief Strategy Officer and Executive Partner at JWT London, observes, "No group has escaped the bite of Austerity Britain." (more...)

    JWT Pakistan’s New Study Looks at Attitude and Outlook of Youth

    December 20, 2012 • by
    The mindset of today’s young adults have important implications for brands and advertisers in this large, fast-changing market. This year JWT Pakistan conducted an in-depth survey, 'A Time for Change,' to explore the issues that are close to the hearts and minds of Pakistani youth. Pakistani Youth make up nearly one-third of the country’s population and studying their state of mind reveals important insights for marketers and brands looking to tap into their attitudes toward social change. (more...)

    Q&A with Tom Doctoroff

    September 5, 2012 • by
    As part of JWT Intelligence's research for the August trend report, “Remaking ‘Made in China’,” Trend Strategist, Jessica Vaughn, spoke to Tom Doctoroff, the North Asia Area Director for JWT and Greater China CEO. Doctoroff, who is the author of two books on Chinese consumers—the recently published What Chinese Want: Culture, Communism and the Modern Chinese Consumer and Billions: Selling to the New Chinese Consumer, shared his insights on the Chinese consumer, how brands can bridge the gap between Chinese culture and fears of consumerism, brand strategies in the global market and more. Read the full Q&A on JWT Intelligence.

    The Best Bits of Blighty

    July 30, 2012 • by
    Mary Poppins, cups of tea, dancing nurses and, let’s not forget, the Queen… jumping out of a helicopter. Friday’s Olympic Opening Ceremony by British Director, Danny Boyle, played with the symbols and central elements of a nation rich with traditions, history and culture. In celebration of Britain’s big year, JWT London’s Business Intelligence took a closer look at Britain, its people and its future. (more...)

    Trends Roundup: Social Games, craftsmanship and amenities for kids, pets

    July 27, 2012 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the Olympic "Social Games", craftsmanship spirit, and amenities for kids and pets. Read more at JWT Intelligence.

    Trends Roundup: The ‘screwed’ generation, ‘maximizing mobile’ and wearable tech

    July 20, 2012 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week examine whether millenials are the "screwed generation", The World Bank's Maximizing Mobile report, and wearable technology as the next wave of computing. Read more at JWT Intelligence.

    Trends roundup: The world in 40 years, the death of cash and the rise of micro-apartments

    July 13, 2012 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our top trends this week look at eight ways the world will change in 40 years, the move towards mobile payments, and the rise of micro-apartments. Read more at JWT Intelligence.

    Trends Roundup: EU organ trafficking, the rise of Chinese women and Indian pre-marital detectives

    June 29, 2012 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our top trends this week look at the booming black market for organ trafficking across Europe, the rise of Chinese women, and Indian pre-marital detectives. Read more at JWT Intelligence.

    Trends roundup: Women having it all, Chinese metrosexuals and FLAPers

    June 22, 2012 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our top trends this week examine female success, the rise of metrosexuals in China and U.K. FLAPers (Financially Liberated and Positively Single). Read more at JWT Intelligence.

    Trends Roundup: ‘Green growth,’ penny-pinching Brits and meme mania

    June 15, 2012 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. Our top trends this week include examining 'green growth,' Brits penny pinching on food, and managing brand memes. Read more at JWT Intelligence.