Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at ‘The Me Me Me Generation,’ bitcoin startups and YouTube’s evolution. Read about these trends and more on JWT Intelligence. Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week includes expert warnings about an era of “superstorms,” the advent of paperless classrooms in the United Arab Emirates, and bananas as the new potatoes. Read more at JWT Intelligence. 
Earlier this week, JWT Worldwide Chairman and CEO Bob Jeffrey announced some very exciting leadership changes in the Asia Pacific region. North Asia Area Director and Greater China CEO Tom Doctoroff and JWT India CEO Colvyn Harris will succeed current president Michael Maedel as he moves into the role of Non-Executive Chairman for Asia. Michael has held various leadership positions with JWT since 1990 and our one-on-one with him sheds light on the details around the region's leadership restructure as well as the growing importance of the APAC region. (more...) 
JWT Worldwide Chairman and CEO Bob Jeffrey announced today a leadership restructure to reflect Asia’s growing global importance, and underscore JWT’s commitment to the region’s diverse and vibrant markets.
JWT is excited to announce that North Asia Area Director and Greater China CEO Tom Doctoroff and JWT India CEO Colvyn Harris will succeed current president Michael Maedel as he moves into the role of Non-Executive Chairman for Asia. (more...) 
As part of JWT Intelligence's research for the August trend report, “Remaking ‘Made in China’,” Trend Strategist, Jessica Vaughn, spoke to Tom Doctoroff, the North Asia Area Director for JWT and Greater China CEO. Doctoroff, who is the author of two books on Chinese consumers—the recently published What Chinese Want: Culture, Communism and the Modern Chinese Consumer and Billions: Selling to the New Chinese Consumer, shared his insights on the Chinese consumer, how brands can bridge the gap between Chinese culture and fears of consumerism, brand strategies in the global market and more. Read the full Q&A on JWT Intelligence. 
For two months this summer, JWT Trend Strategist, Jessica Vaughn, will be relocating her NYC desk to JWT Shanghai where she will be doing on the ground trends research for JWTIntelligence. Stay tuned for the release of their upcoming trend report.
On May 29, Mayor Michael Bloomberg, JWT Worldwide CEO, Bob Jeffrey and the New York community came together at our global headquarters in Manhattan for the launch of What Chinese Want: Culture, Communism and China's Modern Consumer by Tom Doctoroff, JWT’s North Asia Area Director and Greater China CEO. A prominent leader in the advertising and marketing industry, Tom has spent his years in China becoming an expert on Chinese culture and consumerism. His critically acclaimed book seeks to share that knowledge.
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The insight behind Heaven & Hell led the team at JWT Shanghai on a long, creative journey that, in the end, produced one of the world’s most seminal pieces of print advertising.
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Today marks our official launch of WHAT CHINESE WANT: CULTURE, COMMUNISM, AND CHINA'S MODERN CONSUMER—a book written by our Tom Doctoroff, CEO of JWT Greater China. We're extremely proud of Tom and WHAT CHINESE WANT, his second book, following the success of Billions: Selling to the New Chinese Consumer.
To kick things off, here's a Q&A with Tom about the book, and what makes the Chinese tick.
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