• Showing: Posts Tagged ‘Carolyn Everson’

    People, culture and choosing the right A-Team for the life raft

    May 10, 2012 • by
    I ventured on down to City Winery on Monday to catch a Creative Week panel hosted by Facebook's Carolyn "I'm wearing my TOMS and they still say I'm looking too corporate" Everson. She cleverly bounced the discussion around the age-old, but so far unsolved, industry issues of compensation models, the rise of digital and social, industry structure, collaborative agency teams, attracting talent to our business and the importance of culture to agencies. The panel consisted of some of the industry's finest creative minds, including our own Jeff Benjamin, Euro RSCG's Lee Garfinkel, Taxi's Dave Clemans, Jimmy Smith from Amusement Park Entertainment, and R/GA's Chris Colborn. Here's my wrap: (more...)

    A trip to LA for the 4A’s

    April 3, 2012 • by
    Last week I attended the 4A’s Transformation Conference in Los Angeles. We spend so much time in this business competing against each other, and we all share the same pressures. It was nice to come together to share our stories, insights and ideas on how we can continue to evolve as an industry. Let’s call it an energizing advertising/marketing “U.N. meeting.” (more...)