This year at Cannes, campaigns and new ventures are appealing to consumers' desire to combat waste. Speaking to the Innovation Group at J. Walter Thompson Intelligence, Martha Stewart talks about her new business venture and it's anti-waste marketing approach....READ MORE
Simon Hayes (Art Director) and Giles Clayton (Copywriter) from J. Walter Thompson Sydney, earned themselves a spot in the Print category of the Cannes Young Lions competition. Their campaign for The White Ribbon Foundation raises awareness about domestic violence and calls attention to the fact that one Australian woman is killed every week by a previous or current partner. Hayes and Clayton came up with the idea to change the name of The Australian Women's Weekly - one of the Australia's most prominent magazine titles - to One Australian Woman Killed Weekly. The creative duo wrote a "Cannes Diary" about their inaugural experience on the French Riviera, originally published in Campaign Brief.
Caine Monroy, the 9 year old creator of Caine's Arcade, spoke at this year's 2012 Cannes Lions as part of JWT's Junior Worldmaker's seminar. Caine, who became famous for his cardboard arcade hand-built in the front of his father's East L.A. auto parts shop, offered up some great kid-perspective on business and creativity. Joined by kid-whizzes, Jordan Casey and Adora Svitak, they answered the question, "What Can 3 Kids Teach You About Creativity?" ...READ MORE
Hello, Jordan Casey here. I'm a 12 year old app developer and I recently spoke at JWT's Junior Worldmakers seminar at Cannes Lions 2012. It was probably one of the most nerve-wracking, yet fun experiences of my life. Not only did I get to speak at a seminar at the Cannes Lions Festival at the age of 12, but I got to meet some amazing people. What I've come out with from Cannes is a really great experience & some great contacts. It was probably one of the best, if not THE best, experiences of my life. ...READ MORE
Adding the metaphorical cherry on top of an excellent year, JWT Shanghai been named Campaign's Agency of the Year in greater China. The coveted award marks a successful year where JWT Shanghai was involved in many of China's ad industry key "firsts," including China's first Grand Prix Lion for its Samsonite "Heaven and Hell" ad campaign. ...READ MORE