Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at why Brazil is “the social media capital of the universe,” Millennials disproportionally suffer high levels of stress and anxiety, and luxury closets are on the rise. Read about these trends and more on JWT Intelligence. 
After week one in São Paulo, the truth is I could write an entire entry focused solely on the food, or the people I’ve met, or the JWT office, or the football—and then some more on the food (because I’ve never before had meals so debilitatingly delicious!). However, in the interest of imparting something other than restaurant reviews, I’ll try to share more than just the culinary highlights so far. (more...) 
The Latin word for change, “mutato” also serves as the name and driving concept behind the latest agency within JWT’s network. JWT Brazil Chairman Stefano Zunino announced the launch of a new joint venture with branded content and social engagement company Mutato, marking a forward-thinking commitment to consumer behavior and business in a digital era. (more...) 
Move over David Hasselhoff. Blonde bombshell Pamela Anderson has still got it and she is back on the scene in her iconic red "Baywatch" suit—this time to film a commercial for Ford Brazil. We got a behind-the-scenes look at the shoot with the JWT Brazil team who made the beaches of Recreio dos Bandeirantes their office for a day. (more...) 
Just one year after joining JWT Brazil, Ricardo John has been promoted to Chief Creative Officer. The big announcement comes after a year of Ricardo’s standout leadership as Executive Creative Director on many of Brazil’s major campaigns. (more...) 
Brazil is one of the world's fastest-growing economies. So, at this year's SXSW, JWT Brazil, CASA and iCherry gave an entertaining presentation on surviving digital in this exotic market. And speaking of exotic markets, one woman in the audience whispered to a JWT'er, "I'm here to find a Brazilian boyfriend." Well, they weren't giving those out, but they did share some insights which you can check out in the presentation slideshow after the jump.
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