Tag Archives: Brazil

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Exame magazine features J. Walter Thompson Brazil’s Ezra Geld for cover story about openly gay execs

The cover story of this week’s edition of Exame, Brazil’s leading business and economy weekly, discusses the new generation of executives who talk openly about their sexual orientation, a conversation that was until recently taboo within the Brazilian business community. One of the people interviewed is the CEO of J. Walter Thompson Brazil, Ezra Geld. The 11-page story also interviews executives from companies like Citibank, Dow Chemical and GE, and presents the latest studies and research on the subject. ...READ MORE
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Brazilian stars donate their talents in Porto Alegre Holy House of Mercy’s organ donation campaign

What if you could have some of the most important anatomical parts of some of the world's most talent people? The lungs of international soccer player Zé Roberto? Or the eyes of renowned photographer Sebastião Salgado?

The Porto Alegre Holy House of Mercy Hospital is comprised of seven hospitals and more than two thousand physicians. It houses Latin America’s first exclusive transplant center, which has already performed hundreds of transplants. ...READ MORE
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UPDATE: J. Walter Thompson accepting applications for HLR scholarship until May 31, 2015

J. Walter Thompson will begin accepting applications for the Helen Lansdowne Resor (HLR) Scholarship. Named after the industry’s first female copywriter, Helen Lansdowne Resor, the scholarship continues the work Resor started in inspiring and supporting female creative leadership in advertising. ...READ MORE
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Seda, J. Walter Thompson Brazil, F.Biz and New Content offer underground hairdressing services in “Hairdo Trolley”

Last month, Brazilian shampoo brand Seda, with help from J. Walter Thompson Brazil, F.Biz and New Content, activated “Hairdo Trolley,” a campaign that encouraged women to feel beautiful and confident wherever they may be. ...READ MORE
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Nutri-Grain urges teens to #liveunstoppable

Today, cereal brand Nutri-Grain today announced the launch of a new content led campaign, targeting teens. Created by J. Walter Thompson Sydney in conjunction with partners Finch, Mindshare, Liquid Ideas, and VML, the campaign repositions the brand as “Unstoppable” and celebrates and showcases the stories of individuals who live unstoppable lives. ...READ MORE
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Adlatina: Gustavo Martinez – “Latin America and India should compensate for the decline in Europe.”

He came to Buenos Aires, after a visit to Asia, and left for Rome 36 hours later. Such is the life of the new Global CEO of J. Walter Thompson, based in New York. “I don't believe in CEOs that work through email,” he said. Martínez praised those who command the Argentina office and said he had great expectations about the agency’s performance in Latin America and India. He also said he intends to update and streamline the network. ...READ MORE

Meio & Mensagem Interview with Matt Eastwood: “A Diamond in the Rough”

Since 2009, the position for global Chief Creative Officer has been vacant at J. Walter Thompson, a network of the WPP Group, which will be celebrating its 150th anniversary in December. The last person to hold that position was Craig Davis, who left the position to be a creative director and co-chairman at Publicis Mojo, in Australia, and who abandoned the advertising industry in 2012 stating that advertising is not as relevant as it was in the past and that it currently delivers less value to clients. Coincidentally, upon deciding to reactivate the CCO function in July of this year (and after five years of working with regional creative leads or leads focused on international accounts, supported by a global council), JWT went after another Australian. ...READ MORE
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Merging Science and Sports: Shell brings light to a favela in Rio de Janeiro

Two years ago, Shell and JWT London joined forces to shine a light on the world’s energy future. Launching the product of their two-year collaboration this week, JWT London and Shell unveiled a first-of-its-kind player-powered football pitch (soccer for our friends in the U.S.) in the heart of a Rio de Janeiro favela. ...READ MORE

From The Local Market To Amazon: Online Shopping in Colombia and Venezuela

Some say that shopping is a world-wide sport, while others seem to differ and avoid the activity at all costs. Whether you're a shopaholic or a forced-to-shop type, online shopping has made life a lot easier in the past couple years. Waking up to a package has become the norm in some areas of the world, while day-long shopping at malls still seems to have a heavy stake in others. As both a gift and a curse to the retail world of the consumer, online accessibility has made shopping a lot more addictive then it once was. ...READ MORE