Tag Archives: Brazil


Meet Brazil’s Generation Z in Latest Innovation Group Report

On Wednesday, the Innovation Group, the futurism unit of J. Walter Thompson Intelligence, released its latest report, Generation Z – Brazil, offering an in-depth look at a generation of Brazilians whose lives have been marked by the country's spectacular economic rise in recent years, as well as its persisting social inequality. ...READ MORE

The End of the Assembly Line

Only two professionals from the media sector hold CEO positions at the 20 largest agencies in Brazil. One of them is Ezra Geld, President of J. Walter Thompson Brazil since July 2013 (and the other is Paulo Queiroz, at DM9DDB). ...READ MORE

New Shell Rimula Campaign Places the Engine Oil at the Center of Real Stories from Truckers

Last week, Shell kicked off a new global campaign, “Real Destinations,” centered around one key message “Shell Rimula, the engine oil that works as hard as you do.” ...READ MORE

Manir Fadel joins J. Walter Thompson as Global ECD

Today, we are thrilled to welcome Manir Fadel as a new Global Executive Creative Director. A Brazilian native who comes to us with 20 years of experience in the industry, Fadel will be based in London and report directly to Matt Eastwood, J. Walter Thompson Company’s Worldwide Chief Creative Officer. ...READ MORE

J. Walter Thompson Company and Group SJR Launch Content Marketing Unit Colloquial

Today J. Walter Thompson Company and Group SJR, a unit of Hill+Knowlton Strategies, announced the launch of content marketing unit Colloquial. The joint venture brings together the creative talent and strategic rigor of J. Walter Thompson, one of the world’s best-known marketing communications brands, with the publishing and audience development experience of Group SJR, the Content Marketing Institute’s 2014 Global Content Marketer of the Year. ...READ MORE

Exame magazine features J. Walter Thompson Brazil’s Ezra Geld for cover story about openly gay execs

The cover story of this week’s edition of Exame, Brazil’s leading business and economy weekly, discusses the new generation of executives who talk openly about their sexual orientation, a conversation that was until recently taboo within the Brazilian business community. One of the people interviewed is the CEO of J. Walter Thompson Brazil, Ezra Geld. The 11-page story also interviews executives from companies like Citibank, Dow Chemical and GE, and presents the latest studies and research on the subject. ...READ MORE

Brazilian stars donate their talents in Porto Alegre Holy House of Mercy’s organ donation campaign

What if you could have some of the most important anatomical parts of some of the world's most talent people? The lungs of international soccer player Zé Roberto? Or the eyes of renowned photographer Sebastião Salgado?

The Porto Alegre Holy House of Mercy Hospital is comprised of seven hospitals and more than two thousand physicians. It houses Latin America’s first exclusive transplant center, which has already performed hundreds of transplants. ...READ MORE
HLR scholarship

UPDATE: J. Walter Thompson accepting applications for HLR scholarship until May 31, 2015

J. Walter Thompson will begin accepting applications for the Helen Lansdowne Resor (HLR) Scholarship. Named after the industry’s first female copywriter, Helen Lansdowne Resor, the scholarship continues the work Resor started in inspiring and supporting female creative leadership in advertising. ...READ MORE

Seda, J. Walter Thompson Brazil, F.Biz and New Content offer underground hairdressing services in “Hairdo Trolley”

Last month, Brazilian shampoo brand Seda, with help from J. Walter Thompson Brazil, F.Biz and New Content, activated “Hairdo Trolley,” a campaign that encouraged women to feel beautiful and confident wherever they may be. ...READ MORE