The Internet thrives on commentary, and every good brand manager knows it’s important to keep track of what’s being said about your brand. The thing is, the news no longer travels only through major publications. It’s the age of social media; a celebrity’s Instagram photo might carry as much promotional weight as an article in the Wall Street Journal. JWT Sao Paolo is addressing the problem with BrandMagz, a tool that streamlines digital buzz-tracking.
Every conference—from Social Media Week to SXSW—seems to have a couple overarching trends that nearly all the panels address in some way or another. Advertising Week X (#AWX) is another example. On one hand it’s a great way to keep your finger on the pulse, but after a few days, it quickly becomes overkill. (more…)
JWT MENA is spotlighting today’s “New-Age Ramadan,” the direct result of progressive mindsets in the Middle East/North Africa region, in a new report. Enculturation has seen Ramadan gradually moving from being religious/traditional to more of a cultural festival, with the emergence of a typical commercial “Ramadan shopper." (more…)
Since the recent rise in the popularity of cell phones, it has become commonplace to hear a ringtone or text message notification during a movie or concert, interrupting the experience. To combat this noisy problem, JWT Mexico and Nokia used the National Symphony Orchestra of Mexico to create the world’s first “Ringphonic Orchestra.” Nokia's "Ringphonic Orchestra" encouraged audiences to turn off their phones during performances by combining a live action advertising stunt with the orchestra’s usual performance.
Last year, Banco Popular's "The Most Popular Song" by JWT San Juan helped stimulate Puerto Rico's economy and challenge its reliance on welfare by rewriting the lyrics to one of the country's most well-known songs. In 2012, JWT San Juan and Banco Popular created "The Race of a Country" to keep the momentum going by inspiring Puerto Rico once again. With the help of Olympic hurdler Javier Culson, JWT San Juan invited Puerto Rico to metaphorically run with Culson to overcome the many hardships faced by the country.
The AC Camargo Cancer Center and Warner Bros have banded together with JWT Brazil to create the “Superformula to Fight Cancer.” This beautiful and heart warming campaign blends the heartaches and hardships of being a child fighting cancer, with the super-human ability and wonder of some of “The Justice League’s” best known superheroes.
JWT Intelligence Trend Strategist, Will Palley reports from the "Contagious" magazine Now/Next/Why conference in New York City and discusses the next big thing: alternative currency.
At Contagious magazine’s Now/Next/Why daylong conference in New York yesterday, the emergence of alternative currencies was a hot topic. The dramatic rise and fall of Bitcoin has highlighted the fact that consumer confidence is shifting away from traditional institutions like governments and central banks in favor of smaller, more independent alternatives. According to a recent study by Contagious, 21% of Americans and 15% of Britons would be comfortable with abandoning traditional sovereign currencies for currencies not tied to a major banking institution. (more…)
Your company is no longer holding interviews. Your consumers are. The tables have turned. We’re in a new marketplace in which consumer demand drives companies. You’re in the hot seat now. Tell me about yourself. (more…)
From the margins to the mainstream, social media is becoming so deeply embedded in our lives that it’s the new normal. What once used to be a destination is now a layer that runs through the web. This morning, JWT New York kicked off Social Media Week with a keynote from David Eastman, JWT North America CEO. In his address, “Social is Eating the Web,” he looked at the ways social has evolved and its effects on both brands and consumers. (more…)
A brand, wrote Stephen King in 1971, “has to be a coherent totality, not a lot of bits.” The founder of JWT’s planning department knew that brands are most effective when all their elements come together as a single unique personality. What would King make of today’s fragmented world of marketing where communication is delivered quite literally in bits: a Facebook comment, a 140-character Tweet, a Pinterest image.