• Showing: Posts Tagged ‘Branded Content’

    Q&A with Mike Wiese, Chair of Branded Content & Entertainment at Dubai Lynx

    January 28, 2013 • by
    The rapid growth of branded entertainment in the past decade has offered marketers new found opportunities to connect with consumers. Coupled with growing technology and new platforms, the opportunities for real brand value can't be denied. In recognizing these shifts, this year the Dubai Lynx International Advertising Festival introduced the new Branded Content and Entertainment category, chaired by Mike Wiese, director of branded entertainment at JWT New York. (more...)

    JWT’s Mike Wiese to Chair Branded Content & Entertainment Category at Dubai Lynx

    December 4, 2012 • by
    The Dubai Lynx International Festival of Creativity announced today that JWT New York’s Mike Wiese will chair the new Branded Content and Entertainment category. This new category looks to recognize the best work delivering marketing messages that engage consumers via relevant content platforms. (more...)

    JWT co-venture with Mutato, a new branded content & social engagement company

    November 1, 2012 • by
    The Latin word for change, “mutato” also serves as the name and driving concept behind the latest agency within JWT’s network. JWT Brazil Chairman Stefano Zunino announced the launch of a new joint venture with branded content and social engagement company Mutato, marking a forward-thinking commitment to consumer behavior and business in a digital era. (more...)

    FIVE shows how great entertainment builds a brand and makes a difference: Will it take home a Lion in the inaugural Branded Content & Entertainment Category?

    June 17, 2012 • by
    On June 13, JWT’s project FIVE won the Gold Pencil at the One Show Entertainment in the category of Television / Specials or One-Time Screenings. (more...)