Tag Archives: Branded Content

JWT New York hosts Out Professionals & Stuart Elliott for a panel on branded content

Last week at JWT New York, Stuart Elliott of The New York Times and Out Professionals hosted a panel discussion on defining and creating branded content. The panel, entitled “Branding Content to Thwart Zappers,” consisted of All Day Every Days Managing Director, Kevin Kearney, and Marketing Director, Jamie Falkowski, as well as JWT’s own Mike Wiese, Director of Branded Entertainment, and Erik Rhey, senior Content Strategist. ...READ MORE

JWT International and Bridgestone Europe take you “Everywhere”

Bridgestone Europe and JWT International are fueling your urge to escape everyday life and explore new places. Continuing the tradition of producing new, innovative and engaging ways to support customers’ journey on the road, the world’s largest tire company teamed up with JWT International for the “Been Everywhere” campaign, a highly interactive online experience that takes users around Europe.   ...READ MORE

Q&A with Mike Wiese, Chair of Branded Content & Entertainment at Dubai Lynx

The rapid growth of branded entertainment in the past decade has offered marketers new found opportunities to connect with consumers. Coupled with growing technology and new platforms, the opportunities for real brand value can't be denied. In recognizing these shifts, this year the Dubai Lynx International Advertising Festival introduced the new Branded Content and Entertainment category, chaired by Mike Wiese, director of branded entertainment at JWT New York. ...READ MORE

JWT’s Mike Wiese to Chair Branded Content & Entertainment Category at Dubai Lynx

The Dubai Lynx International Festival of Creativity announced today that JWT New York’s Mike Wiese will chair the new Branded Content and Entertainment category. This new category looks to recognize the best work delivering marketing messages that engage consumers via relevant content platforms. ...READ MORE

JWT co-venture with Mutato, a new branded content & social engagement company

The Latin word for change, “mutato” also serves as the name and driving concept behind the latest agency within JWT’s network. JWT Brazil Chairman Stefano Zunino announced the launch of a new joint venture with branded content and social engagement company Mutato, marking a forward-thinking commitment to consumer behavior and business in a digital era. ...READ MORE

FIVE shows how great entertainment builds a brand and makes a difference: Will it take home a Lion in the inaugural Branded Content & Entertainment Category?

On June 13, JWT’s project FIVE won the Gold Pencil at the One Show Entertainment in the category of Television / Specials or One-Time Screenings. ...READ MORE