Tag Archives: Brand Intelligence

J. Walter Thompson New York Celebrates the Launch of Risk/Reward

J. Walter Thompson New York hosted Anne Kreamer on June 9 to launch Risk/Reward, her newest research-based book that puts the American workplace under the microscope. Her last book, It’s Always Personal, examined the complexity of workplace emotion. Risk/Reward deals with risk, and what it takes to have a successful career and attract and retain modern talent in the 21st century. Most of all, it explores how embracing intelligent risk is an essential way to improve the quality and longevity of our working and personal lives. ...READ MORE

JWT Creates First Online Testing Service for Mother’s Day Gifts

“It’s not that you want to disappoint your mother; it’s just that most of the things you do fall short of her expectations.”

This year, JWT has created a service that ensures that for your mom, this Mother’s Day won’t be a disappointing one. Step away from the “I <3 Mom” coffee mugs and get a hold of Intelligift, the world’s first online testing service for Mother’s Day gifts. ...READ MORE

JWT MENA’s Brand Intelligence Team Deciphers “Mipsterz,” Muslim Hipsters

In, “In the Name of Faith and Fun,” its latest deep dive into consumers trends, JWT MENA Brand Intelligence sheds light on Mipsterz, a growing cultural phenomenon of young, hip and edgy Muslims who are paving the way for a new era of Muslim integration, that opens up many brand opportunities for the socially savvy marketer. ...READ MORE

Vote for “Anxiety Around the World”

Exciting news! JWTIntelligence’s AnxietyIndex video, “Anxiety Around the World,” has been shortlisted for a Kantar Informational is Beautiful Award. It has been shortlisted in the Motion Infographic category and voting is open to the public – vote for it here! ...READ MORE

Two Top Take-Aways From the 2012 BrandZ Top 100 Brands Report

Today, Millward Brown released their annual rankings of the BrandZ Top 100 Most Valuable Global Brands.  The report is quite in-depth, and required reading for anyone working with or competing with global brands.  While the list itself is always interesting (what is it about Top X lists that we love?), more interesting to me are the macro trends that are revealed when you analyze the data over time.  Here are two trends that I found most thought-provoking: ...READ MORE