On May 29, Mayor Michael Bloomberg,  JWT Worldwide CEO, Bob Jeffrey and the New York community came together at our global headquarters in Manhattan for the launch of What Chinese Want: Culture, Communism and China's Modern Consumer by Tom Doctoroff, JWT’s North Asia Area Director and Greater China CEO. A prominent leader in the advertising and marketing industry, Tom has spent his years in China becoming an expert on Chinese culture and consumerism. His critically acclaimed book seeks to share that knowledge. (more...)