Tag Archives: Book launch

J. Walter Thompson New York Celebrates the Launch of Risk/Reward

J. Walter Thompson New York hosted Anne Kreamer on June 9 to launch Risk/Reward, her newest research-based book that puts the American workplace under the microscope. Her last book, It’s Always Personal, examined the complexity of workplace emotion. Risk/Reward deals with risk, and what it takes to have a successful career and attract and retain modern talent in the 21st century. Most of all, it explores how embracing intelligent risk is an essential way to improve the quality and longevity of our working and personal lives. ...READ MORE

Celebrating the launch of “What Chinese Want” by Tom Doctoroff

On May 29, Mayor Michael Bloomberg,  JWT Worldwide CEO, Bob Jeffrey and the New York community came together at our global headquarters in Manhattan for the launch of What Chinese Want: Culture, Communism and China's Modern Consumer by Tom Doctoroff, JWT’s North Asia Area Director and Greater China CEO. A prominent leader in the advertising and marketing industry, Tom has spent his years in China becoming an expert on Chinese culture and consumerism. His critically acclaimed book seeks to share that knowledge. ...READ MORE