Tag Archives: Bob Jeffrey

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Burt Manning and JWT Honored at AEF Awards Night

On Tuesday, JWT and former JWT chairman Burt Manning were honored at the annual Advertising Educational Foundation Honors Night. Manning received the lifetime achievement award for his work in guiding JWT through their acquisition by WPP and his work on several famous campaigns in the late 80’s and early 90’s. ...READ MORE

Tony Pigott retires from JWT Canada

This month, Tony Pigott, former CEO of JWT Canada, will retire as the Global CEO of JWT Ethos and non-executive Chairman of JWT Canada. After 34 stellar years with JWT, Tony is now going to focus on his social enterprise venture, the Brandaid Project. We are sad to see him go, but wish him the best of luck on his exciting new journey. ...READ MORE

JWT in 2013: Cheers to a Year of Innovation

New business wins across the network, award-winning new work, and great new additions to JWT's roster of talent has rounded out our year in 2013. As we look ahead to 2014, we're gearing up for a very special celebration. Next year marks JWT's 150th anniversary---celebrating decades of innovation and creativity, and creating pioneering ideas people want to participate with. We’re proud to celebrate our heritage and our strengths as a network. Most importantly, we celebrate our people, whose creativity and passion for pioneering will help us write the next 150 years of history. ...READ MORE

10 Trends that will shape our world in 2014 and beyond

The year may be winding down, but December is an exciting time to look ahead. In their ninth annual forecast, JWTIntelligence shares ten key trends that will drive consumer mind-set and behavior for 2014 and beyond. According to JWT Director of Trendspotting Ann Mack, these trends look at how consumers are both welcoming and resisting technology's growing omnipresence. ...READ MORE

Meet the People: Andy Hunt, Big Ad Gig winner

In September, Andy Hunt was a finalist at Advertising Week’s Big Ad Gig and flew to New York to pitch his ideas on how the client, Feeding America, could combat childhood hunger. Hunt proposed a social media campaign to spread awareness on this nation-wide problem to a panel of judges, which included JWT Worldwide CEO & Chairman Bob Jeffrey. Impressed with his proposal, Jeffrey elected Andy, as well as another finalist Britton Upchurch, for a 30-day internship at JWT New York. ...READ MORE

Best of: Worldmakers

In 2013, JWT Worldwide CEO and Chairman Bob Jeffrey sat down with thought leaders around the world to discuss perspectives on marketing, advertising, and innovation in Worldmakers. In the third installment of the series, which aired exclusively on LinkedIn, Bob and his guests spoke about the importance of cultural understanding and how technology impacts consumers. We’ve rounded up some of the top Worldmakers episodes, featuring President of Unilever Asia, Alan Jope; CEO of LinkedIn, Jeff Weiner; fashion designer, Vega Wang; CMO of Starbucks China, Marie Han Silloway; and world-famous Chef, Marcus Samuelsson. ...READ MORE

Recap: NYTimes CEO Forum at Advertising Week

On Wednesday afternoon, the audience settled into their seats at the Hard Rock Café for the New York Times CEO Forum, where a group of the industry's heavy hitters discussed the key issues affecting the modern advertising landscape. Moderator Stuart Elliot, Advertising Columnist at the New York Times, challenged the panel with questions about content, consumers and new media, as well as the highly publicized Omnicom/Publicis merger. ...READ MORE

Microsoft gets futuristic at Cannes, while Axe takes a look back

“This will be the year the TV goes through a massive transformation,” Microsoft’s Yusuf Mehdi declared at a Wednesday seminar at the Cannes Lions International Festival of Creativity. “It will become integrated, personal and an easy way to access content.” To illustrate what the future of TV—and entertainment in general—might look like, he previewed the Xbox One, which will “make it simple to access the content you want,” said the creative vice president of marketing and strategy for Xbox/Interactive Entertainment at Microsoft. “There will be no more hunting or memorizing channels.” ...READ MORE

JWT and LinkedIn announce exclusive media partnership to host Worldmakers on LinkedIn’s Influencer platform

Worldmakers returns today with its third installement, partnered with LinkedIn's Influencer program and featuring new guests and new insights. Through an exclusive media partnership, Worldmakers will be hosted entirely on the LinkedIn Influencer page of JWT Worldwide Chairman and CEO Bob Jeffrey–making it the first original video series to air exclusively on LinkedIn, the world's largest professional network on the internet. The series makes its LinkedIn debut with award-winning celebrity chef Marcus Samuelsson, who shares his thoughts on innovation in the food industry and the customer feedback loop. ...READ MORE

A journey through Asia in 10 insights

I recently returned from an invigorating (and exhausting!) tour across Asia–3 countries, 5 cities and 21,000 miles in 17 days. There was much to absorb, learn and contemplate on what was truly a WORLDMADE trip. I thought the easiest way to share my experiences was with a Top 10 List of the most surprising, interesting and coolest observations from my most recent visit to Asia. ...READ MORE