I recently returned from an invigorating (and exhausting!) tour across Asia–3 countries, 5 cities and 21,000 miles in 17 days. There was much to absorb, learn and contemplate on what was truly a WORLDMADE
trip. I thought the easiest way to share my experiences was with a Top 10 List of the most surprising, interesting and coolest observations from my most recent visit to Asia. (more...)
Today the entire JWT
network celebrated Worldwide Chairman and CEO, Bob Jeffrey
's 15th anniversary with JWT. Our New York
office gathered to commemorate this milestone and was joined by JWT offices around the globe via Twitter
for a WORLDMADE celebration. A hallway full of balloons greeted Bob as the agency surprised him with champagne toasts, his own hashtag on Twitter and a very special guest performance. (more...)
This morning, the High Potentials, Class of 2013 arrived in the New York office
for their Leadership Training Session. The program, which is also known as the HiP Club
, is comprised of JWT talent from a variety of countries, offices and disciplines. Now in its tenth year, the program aims to recognize, reward, train and develop the “rising stars” and future leaders of JWT.
Today JWT Worldwide Chairman and CEO Bob Jeffrey
and JWT Asia Pacific
Chairman Michael Maedel
signed an affiliation agreement with Mango Marketing
in Myanmar. Reflecting JWT’s pioneering spirit and long history as an early mover in Asia, the agreement gives JWT a foothold in the region’s newest growth economy. JWT’s international expertise combined with Mango Marketing’s expert knowledge of the Myanmar market will help clients establish themselves among the country’s very large, emerging consumer class. (more...)
November 6, 2012 • by JWT
is back! And this time, the newest edition shares stories and insights from India’s leading innovators, storytellers and entrepreneurs. Recognizing the country’s growing influence across global markets, JWT Worldwide CEO and Chairman Bob Jeffrey
traveled to Mumbai, the gateway to India’s business and advertising communities. (more...)
October 31, 2012 • by JWT
Exciting news out of JWT Atlanta
. Today Pennzoil and Quaker State announced that they have named JWT Atlanta agency of record in North America. Effective immediately, the agency will be leading brand strategy, brand planning, social strategy and execution, creative development and production for the Pennzoil and Quaker State brands in North America. (more...)
In the aftermath of Hurricane Sandy, the city is recovering from the damage dealt from the storm. JWT Worldwide Chairman and CEO, Bob Jeffrey, sent out the email below this morning in response.
As I am sure you are all aware, Hurricane Sandy hit the East Coast of the U.S. this past Sunday and Monday, producing major coastal flooding and power outages across New Jersey, New York, Connecticut and several other Northeast states. (more...)
This week, I had the pleasure of receiving the Global Marketing Leadership Award from the UJA Federation of New York.
My friend Bob Woodruff, of ABC News, and founder of The Bob Woodruff Foundation, made it home from assignment in North Korea to emcee the evening’s festivities.
A consummate professional, he kept the evening entertaining while battling some serious jetlag. Thanks, Bob. (more...)
Last week I attended the 4A’s Transformation Conference in Los Angeles. We spend so much time in this business competing against each other, and we all share the same pressures. It was nice to come together to share our stories, insights and ideas on how we can continue to evolve as an industry. Let’s call it an energizing advertising/marketing “U.N. meeting.” (more...)
SXSW Interactive was a fantastic festival for innovation, entrepreneurship and talent—and a very important reminder of how fast we need to be moving to keep pace with and stay ahead of our ever-evolving industry.
I was inspired with Google's Project Re:Brief: an experiment in re-imagining how digital advertising can fuse both technology and creative ideas to enhance connections. Legendary icons behind some of the greatest advertising campaigns reunited to prove that not only do great ideas come first, but also hope to push the boundaries in the way we engage an audience. (more...)