Last year, Banco Popular's "The Most Popular Song"
by JWT San Juan
helped stimulate Puerto Rico's economy and challenge its reliance on welfare by rewriting the lyrics to one of the country's most well-known songs. In 2012, JWT San Juan and Banco Popular created "The Race of a Country"
to keep the momentum going by inspiring Puerto Rico once again. With the help of Olympic hurdler Javier Culson, JWT San Juan invited Puerto Rico to metaphorically run with Culson to overcome the many hardships faced by the country.
Time for another round of top Cannes Contenders
. Today we share work from Bangkok, Madrid, San Juan and Atlanta. Each delivers key brand messaging in a unique and innovative way. The work includes Oriental Princess "Reflection," GModelo (Corona) "Save the Beach Desktop," Banco Popular "The Race of a Country" and United States Marine Corps "USMC YouTube Brand Channel." Check out the videos after the jump! (more...)
Awards season is the most exciting time of year for our industry. We're happy to announce that JWT has had a great year at the CLIOs in New York City, bringing home a total of 17 CLIO awards including top honors---a Grand CLIO in Integrated Campaign awarded to JWT San Juan
for Banco Popular's "The Most Popular Song." (more...)
Congratulations are in order for JWT Puerto Rico
for winning the first Grand Prix for Puerto Rico for PR! Jaime Rosado
, the VP Regional Creative Director of JWT Puerto Rico, accepted the award
at Cannes Lions and later said, “For Puerto Rico, this recognition is overwhelming.”
We have entered the month of June and in the ad world that only means one thing: Cannes is just around the corner. All entries have been submitted and the excited anticipation at agencies worldwide is palpable.
In continuation with our weekly JWT Cannes contender roundup, we are bringing you three campaigns from across the JWT network that have sparked conversation around their potential to win that coveted Lion.
We invite you to take a minute to be inspired by a few of our favorite works: