Whether it is starting a business, traveling the world or looking for love, consumers in their 50s and 60s have consistently demonstrated their trailblazing behavior and youthful attitudes unlike any generation before them. Recently dubbed the Elastic Generation by JWT London, they have shattered stereotypes of what it means to be 50+ today. The Elastic Generation has so diverged from preconceived notions of their age group, that they now form a completely new consumer group. ...READ MORE
Like many Americans, I'm fresh from a Labor Day weekend spent with family. Multiple generations gathered in Watch Hill, R.I., including my 15 Millennial nieces and nephews. It was an interesting few days as a marketer. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at the ambient anxiety of Americans, technology upending the retail industry, and dating for the Baby Boomer generation. Read more at JWT Intelligence.
From Facebook to Foursquare and Instagram, the bevy of social media tools at our disposal has created an unprecedented ability to see what others are doing around us, and evidently, without us. The Fear of Missing Out, better known as FOMO, refers to that nagging and anxious feeling that you're missing out on something, and it has only become amplified by our over-connected world. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. This week, these trends include 'GUTS'-four major world powers, America's minority majority, and the consumption habits of Silicon Valley's nouveau riche. Read more at JWT Intelligence.