After a whirlwind week, yesterday JWT announced the startup selected to work with WALTER
, our pop-up agency at SXSW Interactive. The winner was Cleveland-based Plotter
, dubbed the first social network for maps. (more...)
SXSW Interactive was a fantastic festival for innovation, entrepreneurship and talent—and a very important reminder of how fast we need to be moving to keep pace with and stay ahead of our ever-evolving industry.
I was inspired with Google's Project Re:Brief: an experiment in re-imagining how digital advertising can fuse both technology and creative ideas to enhance connections. Legendary icons behind some of the greatest advertising campaigns reunited to prove that not only do great ideas come first, but also hope to push the boundaries in the way we engage an audience. (more...)
ly returned from the SXSW Interactive show in Austin, it was exciting to watch the battle between kale and BBQ. As everyone knows, BBQ is a time-honored tradition in Austin – a meaty, saucy and satisfying dish designed to please a hungry audience that’s had one too many beers.
Kale, on then other hand, seems to be fast becoming the trendy antidote (some may say enemy) to BBQ at SXSW. Kale is becoming BBQ’s mortal enemy. Why? (more...)
Tuesday was my day to power through the SXSWi exhibit hall in the Austin Convention Center.
I talked to just about every booth owner and out of the many enthusiastic, quippy elevator pitches I heard, and the hundreds of brochures, strange-shaped business cards and QR codes I saw, here are four of the companies that stood out for me. (more...)