Asian men are focusing more on relationships, are concerned about work-life balance and want to have a greater role in the fabric of the family, according to a survey recently conducted by JWT Asia Pacific. The “2013 State of Asian Men Study,” conducted in Singapore, China and Malaysia, explores the changing roles of men and provides marketers keen insight into shifts in male roles and attitudes. ...READ MORE
Around the world Nestlé’s KIT KAT has become synonymous with ‘taking a break.’ Everyone knows that a little relaxation makes you feel good, but KIT KAT and JWT Singapore have set out to prove it. The first campaign of its kind in the confectionery product category, “Break Art by KIT KAT” combines science with design to transform brain waves into unique pieces of art. ...READ MORE
I recently returned from an invigorating (and exhausting!) tour across Asia–3 countries, 5 cities and 21,000 miles in 17 days. There was much to absorb, learn and contemplate on what was truly a WORLDMADE trip. I thought the easiest way to share my experiences was with a Top 10 List of the most surprising, interesting and coolest observations from my most recent visit to Asia. ...READ MORE
JWT’s medal haul at this year’s ADFEST is a true testament to the depth of the agency's network across Asia. A collective 20 metals were awarded to JWT Asia Pacific, including three Gold, ten Silver, and seven Bronze. JWT’s representation at ADFEST 2013 extended past its victories—Valerie Cheng, executive creative director at JWT Singapore, served as this year’s Jury President for the Interactive (Cyber) Lotus, and newly created category, Mobile Lotus. ...READ MORE
As part of JWT Intelligence's research for the August trend report, “Remaking ‘Made in China’,” Trend Strategist, Jessica Vaughn, spoke to Tom Doctoroff, the North Asia Area Director for JWT and Greater China CEO. Doctoroff, who is the author of two books on Chinese consumers—the recently published What Chinese Want: Culture, Communism and the Modern Chinese Consumer and Billions: Selling to the New Chinese Consumer, shared his insights on the Chinese consumer, how brands can bridge the gap between Chinese culture and fears of consumerism, brand strategies in the global market and more. Read the full Q&A on JWT Intelligence.
The WPP Atticus Awards results are out and JWT's finest have won recognition. WPP’s highly competitive Atticus Awards encourage thought leadership within WPP agencies by awarding original, published writing in communications. This year, JWT APAC and JWT New York/JWT Intelligence received awards and commendation for their outstanding strategic work. ...READ MORE
Each Friday we package up the top trends, reports, articles and news bursts from the week. This week's biggest trends? Key points from the annual Mobile World Congress, teen CEOs and eating "second breakfasts". Read more at JWTIntelligence.