• Showing: Posts Tagged ‘asia’

    A journey through Asia in 10 insights

    May 2, 2013 • by
    I recently returned from an invigorating (and exhausting!) tour across Asia–3 countries, 5 cities and 21,000 miles in 17 days. There was much to absorb, learn and contemplate on what was truly a WORLDMADE trip. I thought the easiest way to share my experiences was with a Top 10 List of the most surprising, interesting and coolest observations from my most recent visit to Asia. (more...)

    JWT’s Asia Pacific Network Honored With 20 Medals at ADFEST 2013

    March 25, 2013 • by
    JWT’s medal haul at this year’s ADFEST is a true testament to the depth of the agency's network across Asia. A collective 20 metals were awarded to JWT Asia Pacific, including three Gold, ten Silver, and seven Bronze. JWT’s representation at ADFEST 2013 extended past its victories—Valerie Cheng, executive creative director at JWT Singapore, served as this year’s Jury President for the Interactive (Cyber) Lotus, and newly created category, Mobile Lotus. (more...)

    Q&A with Tom Doctoroff

    September 5, 2012 • by
    As part of JWT Intelligence's research for the August trend report, “Remaking ‘Made in China’,” Trend Strategist, Jessica Vaughn, spoke to Tom Doctoroff, the North Asia Area Director for JWT and Greater China CEO. Doctoroff, who is the author of two books on Chinese consumers—the recently published What Chinese Want: Culture, Communism and the Modern Chinese Consumer and Billions: Selling to the New Chinese Consumer, shared his insights on the Chinese consumer, how brands can bridge the gap between Chinese culture and fears of consumerism, brand strategies in the global market and more. Read the full Q&A on JWT Intelligence.

    JWT APAC and JWT New York recognized in WPP Atticus Awards

    July 24, 2012 • by
    The WPP Atticus Awards results are out and JWT's finest have won recognition. WPP’s highly competitive Atticus Awards encourage thought leadership within WPP agencies by awarding original, published writing in communications. This year, JWT APAC and JWT New York/JWT Intelligence received awards and commendation for their outstanding strategic work. (more...)

    Trends Roundup: #MWC recap, teen CEOs and second breakfasts

    March 2, 2012 • by
    Each Friday we package up the top trends, reports, articles and news bursts from the week. This week's biggest trends? Key points from the annual Mobile World Congress, teen CEOs and eating "second breakfasts". Read more at JWTIntelligence.