Tag Archives: app

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Macy’s Partners with J. Walter Thompson New York for 8th Annual Believe Campaign

As everyone gears up for 2015's holiday season, Macy’s has kicked off its 8th annual Believe campaign.

Anchored in their holiday tradition of generosity, the iconic department store partnered with J. Walter Thompson New York to create a modern take on the Believe story. ...READ MORE
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Nestlé, Garoto and J. Walter Thompson Brazil reimagine the Easter egg hunt for mobile

In a move to appeal to a generation of digital native children, Nestlé and Garoto, its Brazilian chocolate brand, set out to rethink one of the most traditional children’s games in Easter season: the egg hunt.
With the Easter Egg Radar, an app created by J. Walter Thompson Brazil in partnership with IUQO, kids can be directed to a chocolate egg by the Easter bunny itself. It appears on the smartphone screen and gives “hot” and “cold” leads as the children move close to or further away from the chocolate egg. ...READ MORE

The power of taking a KIT KAT break

Around the world Nestlé’s KIT KAT has become synonymous with ‘taking a break.’ Everyone knows that a little relaxation makes you feel good, but KIT KAT and JWT Singapore have set out to prove it. The first campaign of its kind in the confectionery product category, “Break Art by KIT KAT” combines science with design to transform brain waves into unique pieces of art. ...READ MORE

Trends come to the tablet in new JWTIntelligence app

With the launch of the JWTIntelligence iPad app, our trends team has brought their insights to your fingertips. Not only is this kind of app a first for us, but also in typical JWT fashion, it is a first for the ad industry as a whole. This mobile platform will consolidate our trends research and analysis into a rich and robust package for the iPad. ...READ MORE

JWT Paris team competes at WeekEnd

During the last weekend in September, a JWT Paris team competed in BeMyApp’s WeekEnd competition winning second overall for their app as well as the BeMyDesign prize. WeekEnd is a three-day mobile app development competition that takes place in Dallas, San Franciso, New York and Europe. This year, the WeekEnd competition in France was held in collaboration with Social Good Week, challenging teams to tackle social and environmental issues through mobile app development. ...READ MORE

Jordan Casey at Cannes Lions: An experience of a lifetime

Hello, Jordan Casey here. I'm a 12 year old app developer and I recently spoke at JWT's Junior Worldmakers seminar at Cannes Lions 2012. It was probably one of the most nerve-wracking, yet fun experiences of my life. Not only did I get to speak at a seminar at the Cannes Lions Festival at the age of 12, but I got to meet some amazing people. What I've come out with from Cannes is a really great experience & some great contacts. It was probably one of the best, if not THE best, experiences of my life. ...READ MORE