Tag Archives: advertising

Screen Shot 2014-07-22 at 10.44.20 AM

Tom Shepard Wishes JWT Success in Building on 150 Years of Business

Although the advertising world has shifted dramatically since the early days of JWT, the same principles of creativity and innovation still drive the business today. And according to Tom Shepard, former publisher of the influential LOOK Magazine and well-known salesman of his generation, the same cardinal rule endures: "Nothing happens in business unless something is sold." ...READ MORE

Meet the People: JWT Israel’s Hadas Liwer

Make no mistake – Hadas Liwer, the Chief Creative Officer at JWT Israel, is a woman to watch. From the moment she opened a design studio of her own at age 20, Hadas has been making strides in the world of advertising and currently stands as the only female CCO in Israel’s top 20 agencies. She says she “stumbled upon advertising,” but to us it looks like she glided right in. ...READ MORE

Best of: Worldmakers

In 2013, JWT Worldwide CEO and Chairman Bob Jeffrey sat down with thought leaders around the world to discuss perspectives on marketing, advertising, and innovation in Worldmakers. In the third installment of the series, which aired exclusively on LinkedIn, Bob and his guests spoke about the importance of cultural understanding and how technology impacts consumers. We’ve rounded up some of the top Worldmakers episodes, featuring President of Unilever Asia, Alan Jope; CEO of LinkedIn, Jeff Weiner; fashion designer, Vega Wang; CMO of Starbucks China, Marie Han Silloway; and world-famous Chef, Marcus Samuelsson. ...READ MORE

GIF Crazy: The peculiar resurrection of an Internet relic

The word ‘GIF’ conjures up memories of distracting, seizure-inducing, blinged out MySpace templates and flashbacks to Web 1.0. Historically, the use of looping low-res GIF art on the web was an eyesore at best, and the clearest mark of poor website design. But over the last few years, these graphic vermin have found new footing, and have been embraced by artists, bloggers and brands alike for their compatibility, simplicity and ability to relay a clear and concise message. ...READ MORE

Nokia and JWT Mexico orchestrate musical reminder to silent phones during performances

Since the recent rise in the popularity of cell phones, it has become commonplace to hear a ringtone or text message notification during a movie or concert, interrupting the experience. To combat this noisy problem, JWT Mexico and Nokia used the National Symphony Orchestra of Mexico to create the world’s first “Ringphonic Orchestra.” Nokia's "Ringphonic Orchestra" encouraged audiences to turn off their phones during performances by combining a live action advertising stunt with the orchestra’s usual performance. ...READ MORE

Facebook Stops Sponsored Stories—So Good Ads Can Be Liked As Good Ads After All?

Yesterday Facebook announced that it was simplifying its ad units choices and dropping Sponsored Stories. Simplifying ad choices makes great sense. We've all been spending the last few years educating our clients on the importance of Facebook and the subtleties of social marketing, and having 27 ad formats hasn't helped. Focusing on lightweight publishing and broadening the use of the page post to handle offers and questions works. ...READ MORE

Alternative currencies a hot topic at Contagious conference



JWT Intelligence Trend Strategist, Will Palley reports from the "Contagious" magazine Now/Next/Why conference in New York City and discusses the next big thing: alternative currency. 

At Contagious magazine’s Now/Next/Why daylong conference in New York yesterday, the emergence of alternative currencies was a hot topic. The dramatic rise and fall of Bitcoin has highlighted the fact that consumer confidence is shifting away from traditional institutions like governments and central banks in favor of smaller, more independent alternatives. According to a recent study by Contagious, 21% of Americans and 15% of Britons would be comfortable with abandoning traditional sovereign currencies for currencies not tied to a major banking institution. ...READ MORE

JWT New York Wins 4 Cubes at the 92nd ADC Awards

Kicking off the 2013 awards season, creatives throughout the world gathered in the sunshine state for the 92nd ADC Awards Gala, an award show honoring creative excellence and innovation by the industry’s longest standing organization championing the visual arts, the Art Director’s Club. ...READ MORE