JWT Intelligence Trend Strategist, Will Palley reports from the "Contagious" magazine Now/Next/Why conference in New York City and discusses the next big thing: alternative currency.
At Contagious magazine’s Now/Next/Why daylong conference in New York yesterday, the emergence of alternative currencies was a hot topic. The dramatic rise and fall of Bitcoin has highlighted the fact that consumer confidence is shifting away from traditional institutions like governments and central banks in favor of smaller, more independent alternatives. According to a recent study by Contagious, 21% of Americans and 15% of Britons would be comfortable with abandoning traditional sovereign currencies for currencies not tied to a major banking institution. (more...)
Kicking off the 2013 awards season, creatives throughout the world gathered in the sunshine state for the 92nd ADC Awards Gala, an award show honoring creative excellence and innovation by the industry’s longest standing organization championing the visual arts, the Art Director’s Club. (more...)
Social media, as the name might suggest, is all about being social with others—and what’s more social than a party? “The social space is one huge party where everyone in the world shows up everyday,” explained Jeff Greenspan, chief creative officer at Buzzfeed. During a Social Media Week presentation with Mike Lacher, Buzzfeed creative director, they explained why tapping into the “LOL” and “OMG” lingo of Internet culture were among the things that make Buzzfeed’s content inherently relatable and shareable. (more...)
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include the rise of peer-to-peer economy, the growing popularity of graphene ("the world's strongest material"), and the top 20 emerging markets according to Bloomberg Busienssweek. Read about these trends and more on JWT Intelligence.
Advertisers find ways to capture the attention of on-the-go Vegas visitors.
Blogging from CES in Las Vegas, JWT New York Content Strategist Lydia Leavitt shares insights and observations from this year's conference.
You can barely turn on the TV or open up a magazine without seeing that friendly little reminder of “What happens in Vegas, stays in Vegas.” We’re constantly reminded of how awesome (and bizarre) the city is by TV shows like Pawn Stars or CBS’ Vegas, and the digital or print ads that remind us how badly we want to visit. But the dynamics of Sin City present an interesting challenge for advertisers. (more...)
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week include CES 2013, a new perspective on gender from ‘Generation LGBTQIA’ and totalitarian restaurants. Read about these trends and others on JWT Intelligence.
I think that media can often be the modern day equivalent of Attila the Hun. In this shape, indeed, at its worst, media looks at everything as a territory to conquer and pillage rather than a canvas, and seeks to exploit it as such to the full, regardless of the damage this may cause.
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at forecasts by the Boston Consulting Group that predict the number of Chinese affluents will double by 2020; new food trends in America geared toward "fast, fresh, flavorful"; and the bed becoming a second desk. Read more at JWT Intelligence.
It pains me to say it, but I often get the feeling that this business of ours is losing its magic. In fact, it is not just a feeling but a sad realization. There is a host of reasons to support this, but the most important is connected to something I would like to call “the imperative of eliminating unpredictability.” (more...)
Each Friday we package up the top trends, reports, articles and news bursts from the week. Our trends this week look at how businesses like AirBnb, Coursera and Uber are driving the “Rise of the Disruption Economy,” wearable gadgets becoming the next tech revolution and the increasing "adultifying" of Halloween. Read more at JWT Intelligence.