The final week of Squared has been one of review and reflection. It’s been a great opportunity recall our successes and failures and how we've learned from each of them. Sharing the experiences of our placement weeks has been invaluable—many of us have been overwhelmed by the acceptance and curiosity we've encountered at the highest levels of our agencies. Equally, we've been able to support and advise each other on ways we can continue to disseminate our learnings when we return to our roles for good. Reconnecting with work during this week has been hugely motivating; it's reminded us that we have attended Squared at our agencies' behest, and they are actively seeking to embrace what we can bring back to them. (more...)
We all know by now that the Squared
way is to learn by experience. We've been given an amazing opportunity to work on a number of different projects over the past month - from pitching our own online business ideas, to launching NPD in a digital campaign, to increasing value online for a real client - and in this way we've improved in confidence, knowledge and proactiveness.
One of the biggest challenges my clients face is doing business under heavy regulation. Throughout the years I have worked in healthcare, R&D, energy, and finance sectors; all categories with strict regulations that significantly impact how a company can go to market with products or services. Communications regulations are never more apparent for these industries than in the immediate and fast-paced realm of digital media -- particularly social media. (more...)
We don't know where the time went, but summer has gone as quickly as it arrived. As JWT New York
interns finish up their last projects and head back to school, they take away new skills and a lasting network with both each other and the agency. Before we say goodbye and wish them the best in their future endeavors, we checked in one last time with interns Kevin, Katie and Rachael to hear about their final week at JWT. Plus check out a bonus video put together by JWT New York interns about their favorite memories from the program. (more...)
JWT’s Joe Petyan
first started his career with JWT as a graduate trainee. Since then he has taken on roles with JWT London as Joint Managing Director in 2009 and, more recently, Executive Partner leading the agency with Russell Ramsey
and James Whitehead
. In a post for Campaign
, Joe shares his unique insights and experience leading global accounts and gives us five reasons why, despite a history of negative labels, account management is an essential role for a successful agency. (more...)
Every experience is an opportunity to learn—
it's one of the first things young professionals discover. With only 3 weeks left to go, JWT New York interns are busy learning as much as they can. Whether it's projects, outreach, or impromptu opportunities to shadow, our interns are busy jumping into new challenges and sharing their great ideas alongside teams. When we last chatted
with interns Katie and Rachael, they told us about some of the exciting projects they were working on. Meet us after the jump to find out the latest! (more...)
Time always seems to speed up during the summer. Hot summer weeks and weekends fly by. Much to our surprise, the 4th of July marks the halfway point of the JWT New York Summer 2012 Internship program. Our interns are starting their fifth week at JWT and have been spotted around the office attending meetings and contributing to projects. We caught up with Kevin, Katie, and Rachael to see what they are up to in their departments. Read on to see what they are working on. (more...)
Summer is here and celebrations are in full swing as the industry gathers at Cannes. As we toast to the past year, we also want to welcome the amazing new talent already hard at work in our New York office. Our newest JWT Summer Interns are Kevin Chenault and Katie D’Andrea, as well as Rachael Podbielak who is returning for her second summer. Over the next three months, they'll share thoughts on interning and agency life as they report from inside our Strategic Planning, Account and Corporate Communications departments. Read on to meet our awesome interns.